The Buick Regal Has Been Discontinued159
Buick’s sedan lineup for the North American market was already running thin, but now, it’s completely done for, as GM Authority has learned that the Buick Regal has been discontinued.
An official announcement of the Buick Regal’s demise is still forthcoming, but according to GM Authority sources, production of the Buick Regal Sportback and TourX has now ended.
Confirmation that the Buick Regal would not live past the 2020 model year came late last year, with Buick spokesman Stuart Fowle indicating a drop in North American sales for the model.
Regal sales were down nearly 20 percent year-over-year through the first nine months of 2019.
It’s believed that the primary reason behind the discontinuation of the Buick Regal for the North American market is down to contractural obligations, specifically GM’s agreement with the PSA Groupe. GM sold Opel to the PSA Groupe in 2017, and now, GM’s agreement to purchase the Regal has run its course.
To note, the PSA Groupe previously produced the Regal as a rebadged Opel Insignia at the Opel plant in Russelsheim, Germany.
Meanwhile, the Buick Regal nameplate will continue on for the Chinese market, where it is produced in China as a sedan model that’s unique to the Chinese market.
The demise of the Buick Regal leaves the Buick model lineup without any sedans, as the Regal follows the discontinuation of the Lucerne, Verano, and LaCrosse.
The final North American Buick Regal models will be for the 2020 model year, offered as either the liftback Sportback model, sporty Regal Sportback GS, or the Regal TourX, a ruggedized wagon model.
The final sixth-generation Buick Regal for the North American market was built on GM’s E2 platform, with two engine options on offer – the turbocharged 2.0L I4 LTG, or the naturally aspirated 3.6L V6 LGX, with varying states of tune for the LTG depending on the model selected. Both FWD and AWD were offered.
Are you sad to see the Buick Regal depart the North American market? Let us know by voting in the poll, and make sure to subscribe to GM Authority for more Buick Regal news, Buick news, and around-the-clock GM news coverage.
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Buick STOP DISCONTINUING YOUR CARS OR ELSE IM LEAVING GM AND FOCUSING ON LEXUS YOU JERKS.
Crossovers aren’t good my grandmother has a buick crossover and I hate it so much I would give it away at low milage. My grandfather’s enclave is ok but I perfer sedans so DISCONTINUE CROSSOVERS INSTEAD
This post may seem a little harsh, but imperically I have to agree with Chandler. Buick’s loyal market exists mainly because there are a few niche products that people have come back to over and over again. For the retirees it’d mainly been the LeSabres, Centuries and Park Avenues. For the younger crowd and the performance enthusiests, it’s been the Regal and for the last 35 years or so, specifically the blown 3.8 90 degree bank engines like the 3800 L67. It has been 12 years since they quit making that engine and I still have not gotten over it I may start stock piling that engine to last me the rest of my mortal life. Gas may get expensive as electric eventually progresses to the point that it can become mainstreem, but payin for gas for my L67 would be worth it. Yes Buick should recognize their loyal market and continue to listen to us and build products that we have come to love, anticipate, and even expect. Killing products like the Regal does nothing but cut the cord and leave us the formerly loyal Buick consumers feeling disenfranchised.
Yes, I have been a Regal buyer for years. It has been the perfect car for me. Now, there are no Buicks that interest me. I have no need for an SUV.
Never really saw that many on the road. Was a nice car, though, especially in the GS trim.
GM went crazy with that front wheel drive downsizing nonsense in the late 1980’s. This ruined the image of cars like the Buick Electra, Pontiac Grand Prix, and Oldsmobile Toronado. Let’s take the Electra for example. These have always been big and luxurious and around 220 to 230 inches long. Suddenly in 1985 they switched it to front wheel drive and shrunk it down to the size of a Chevy Cavalier. Why did they do this?
It was smaller, but not the size of a Cavalier.
However, there was the Buick Skyhawk & Cadillac Cimmeron (sp?) – another rebadged Cavalier. I do believe GM made a mistake in discontinuing Buick’s 3800 V6 pushrod engine, which was almost “bullet proof.”
Although the Cimmeron was the smallest Cadillac at the time (smallest mid-size car), I believe it rode the E2 frame as the wheelbase measurements were bigger than the Cavalier…
Not true–it was 95% Cavalier with some interior upgrades.
Yeah, the Cimarron was a straight-up GM J-Body with no modifications at all other than wheels, front facia, tail lamps, leather coverings for the seats and a Pontiac Grand Prix steering wheel. Under the skin, there was special shock valving and maybe some additional sound deadening insulation but all the dimensions were exactly the same. All the sheet metal, the dash and interior were interchangeable. That’s the reason it was a joke and remains so to this day; it truly was a Chevrolet Cavalier with only a few trim upgrades.
In my opinion, the Cimarron was the beginning of Cadillac’s long downward spiral that continues to this day.
Until the escalade came out.
The dash was “slush molded” to make it look like it was hand stitched but otherwise it was the same. Door trim had some extra Cadillac cues but it was a lame attempt.
The Toronado was downsized, but it was front-wheel drive from its 1966 model year inception.
Remember that the Toronado was already front wheel drive.
The Toranado was ALWAYS front wheel drive…………..
The Toronado was always front wheel drive as was the Eldorado. However from 1966 for the Toronado and 1967 for the Eldorado until the 1986 redesign, they used a longitudinally-mounted engine. What that meant was that the engine was oriented in the vehicle the same way as it would be with RWD and the cars had the classic long hood, short deck proportions of a RWD vehicle.
For 1986, GM converted their most expensive prestige cars to a transversely mounted engine and FWD. The engines, for the first time, sat sideways. This was a configuration that had been devised by the original 1959 MINI and by 1986 was used in many compact economy cars up to mid-sized, moderately priced cars. Honda had used the configuration for their Civic which was really their first foray into America and marketed it with the line “The engine sits sideways so you don’t have to”. What GM did in 1985 and 1986 was to use this configuration on luxury cars. That was pioneering. Nobody else considered the layout befitting of prestige cars and although GM steadfastly stuck with it, their European competitors never followed and now they dominate the luxury car market in America that GM once had a lock on. Audi is notable for having FWD but with a longitudinally-mounted engine as the original Toronados did. The other European brands have retained RWD for premium priced cars.
From 1985 to 1986, Oldsmobile Toronado sales declined by 62 percent. The Buick Riviera saw sales decline from 65,305 in ’85 to 22,138 for ’86, which was over 65 percent. Eldorado also lost over 60 of their buyers in one model year. GM’s 1986 redesign of their E-Body cars, once big profit generators for the company was an unmitigated disaster. They never recovered from it.
And all in the name of trying to be European, while European brands remained what they have always been and refined what they had and understood well , hence they are thriving all over the world. Today if you remove Buick and Cadillac badges from their front grille you will struggle to identify their brand names
If Roger Rabbit Smith wasn’t running GM into the ground and somebody with a brain was at the helm they could and should have taken the 79-85 E-body and given it a re-skin with flush aero headlights, revised and modernized the suspension, improved the handling, offered a proper bucket seat and center console with floor shifter, given it the new for 1986 150 HP 3.8 SFI V6 or even a FI version of the Olds 307 to bring the power-train up to date. If the above happened instead of the comical and too small downsized E-body cars I’ll bet sales would have remained strong. The mistakes at GM are numerous and legendary and still flow and ebb strongly to this day!
R U Sure about that?
Judging by the massive drop in sales from 1985 to 1986 very much so! Pretty obvious don’t ya think?
I agree with all your sentiments, I grew up being transported in Buick Roadmaster. That bond has been with me for all the years. For a number of years I watched with disappointment as the brand mess up suzes, drivetrains and known design cues. So I have been slowly preparing myself for the the death of the maestro. Especially the Electra and GNX. Anyway, maybe Toyota will fill the gap and teach the American giant a lesson in their own territory as they did with the pickup. What happened to the show stopper concept Anvir(stand to be corrected). Will find a home at Jaguar
Not being built in the USA hurt it, plus dealers didn’t stock it.
It is a nice car, especially the GS.
With lower prices on Cadillac CT4 + CT5 for 2020, Regal isn’t needed.
If more people knew it was built in Germany they would probably sell better
That’s why I bought my 2018 TourX….because it was made in Germany – its the best car I’ve ever had, quieter, smoother ride – just wonderful!
I’m looking for a TourX to replace my Silverado when the lease ends. Very hard to find!
So just to clarify this car was built in Europe? If so I’m on my way to buy the last most durable Buick will ever make
Yes. Designed and built in Germany using GM’s parts bin. Part of the reason I bought a GS.
GM just does not want to make a sedan that the sedan customer wants !
Even the Cadillacs, or should I say the GM Chevrolet interior with the new Cadillac look on the exterior !
If the Cadillacs had a Cadillac interior like the new EV’s, OK we would have something !
Lets face it GM just can NOT compete in a sedan market making GM cheap ” good enough ” sedans.
Mid-year U.S. sales:
Honda Civic 127,858 down 24% YOY
Honda Accord 88,759 down 31%
Toyota Corolla 109,602 down 29%
Toyota Camry 125,899 down 27%
Face it grandpa, Sedan sales are receding faster than your hairline. Why don’t you go over to Lexus. You’ll like Lexus. Their lineup is looking as outdated as Oldsmobile did right before GM killed the brand.
So we should just shut up, join the crowd, and buy boxy people/stuff movers even if we don’t want them or need them?
If your opinion can’t stand up against a few facts, then you probably should STFU.
You must have been one of those kids on the playground who bullied everyone who didn’t conform. You and whose army is going to make everyone buy SUVs? Sieg heil.
Everyone is already buying SUVs, so they won’t need an army telling them to.
No one is going to make you buy an SUV. You could buy a Truck, Van, Motorcycle, Bicycle you could even walk. You just won’t be able to buy a new car. Because those are going away.
Your own figures say fewer sedans, not no sedans. As long as there is a demand, it will be filled. I prefer hatchbacks, which the Sportback is.
I have no need for an oversized box that can’t fit into tight urban parking spaces–judging from all the scrapes on them.
Actually Oldsmobile’s lineup was looking pretty fresh when they killed it. That was the irony; they had the new 2001 Aurora, the fresh Intrigue, and the Alero. All were handsome cars that were better looking than Olds had offered for some time. A stylish new Bravada was also about to launch. And then…..GM killed the brand. They’d invested heavily on new product to turn Oldsmobile around but then never gave it the time or marketing support to generate a return on investment. It didn’t seem to make sense.
GM said at the time that they’d determined it would take significantly more money to fund the turnaround but the hard stuff, the new products, were already developed and in the marketplace.
Until 1985, Oldsmobile was the 3rd largest autobrand in the U.S. The dealerships were big, and they carried a large amount of inventory. In the last days there were still large number of new: Cutlasses & Eighty-Eights sitting on dealer lots.
I don’t see how that could be. The Oldsmobile Eight Eight (FKA Delta 88) ended production with the 1999 model year as did the last product to bear the Cutlass name. Thus, those last Eight Eights and Cutlasses would’ve rolled into dealerships late summer of 1999. Oldsmobile officially shuts down in 2004 so dealers would have to have five-year old cars on the lots for those two old models to still be sitting unsold.
The Cutlass had been replaced by the much nicer Intrigue in 1998 with a bit of overlap where both products were still produced. The new for 2001 Aurora was a smaller, slightly de-contented car that replaced both the original Aurora and the Eighty Eight. It showed up in February of 2000 as an early ‘01 product to take over for the Eighty Eight and the Gen 1 Aurora.
When GM announced their plan to kill Oldsmobile in December of 2000, the lineup was very fresh and was the best portfolio of products they’d had in years. The new Bravada which was also much improved had been revealed but production hadn’t yet commenced. It just never made any sense but then GM often doesn’t. If a brand has built bad products for a long time, it takes a while for consumers’ perceptions to catch up to the new reality. GM never gave Oldsmobile that chance.
Even with today’s technology some cars still sit on dealership lots for years. When consolidating inventories from multiple dealerships you will get an oversupply of older slow selling models.
O WOW Peter G !!
First of all I am a 52 year old white man with a 14 year old son, not a grandpa yet !
Second of all, if you are correct that is 452,118 sedans in those 4 you mentioned and you forgot alot !
Mercedes, BMW, Audi, Ford- Lincoln, Kia, Hyundai, and even more than that !
As far as killing stuff, I thought GM should kill most Brands long, long ago ! They are all the SAME anyway !!
And I will bet you millions I have more hair than you do !!! Ha, Ha, Ha !!!!
I can’t take your money. Here in Chicago we got this big rainbow coalition building. We’re going to come up to South Dakota. Take your property away, and then give it back to the Native Americans. You’re going to need your money.
Maybe you could go down to Australia. Screw the aborigines out of their land.
Ha, Ha, Ha,
I don’t own much land, I am not a farmer so wrong again !
Also I am an 8th generation American, my 7th generation back grandparents fought in the revolutionary war, and the civil war on the US government side, and no one in my 8th generation ever owned a slave, or ever stole land from the natives !
Yet we all have lots of guns and lots of big German Shepherd dogs, and wide open spaces, so that would be fun !
Did you have anything to add about GM ?
1. you do nothing but troll on this site. I have no interest in discussing GM and their vehicles with you.
2. You’re a racist. So if we want your property, all we have to do is buy one of your neighbors houses and move in a black family. You will soon leave and take your guns and dogs with you.
Man Peter G, you cant catch a break !
Nope not a racist either, I treat everyone equal ! I have relatives in the peace corps, others collecting goods for poverty, a lot of volunteers helping all kinds. When I worked manufacturing, I befriended all ! Made everyone feel welcome. South Dakota is trying to get people to move here, you should come !!!! Jobs everywhere ! Bring all your friends, no matter what race or religion, I will welcome you with open arms !!
Just be prepared to work !!! South Dakota is a horrible welfare state !
You are also correct, well maybe ! If trolling is giving personal opinion on the products I own, than yes, yes I am a troll here ! This is a GM Authority site, people interested in GM products may wind up here to see opinion ! Well that is what I and EVERYONE ELSE here is giving !
If you want to know how I was treated by GM customer support – HORRIBLE !
If you want to know why – its because GM themselves has NO customer support, the Customer deals with the dealer, never with GM ! I still feel that MOST buyers of GM products do NOT get that. GM has ZERO control over what a dealer does or how you are treated by a dealer. Franchise laws rule the day !
As far as products GM, GM has been behind on competitive products since about 1983 ! And just have NOT caught up !
The truck, yes the truck, GM would not sell trucks either if the ” chicken tax ” wasn’t in place. The foreign competitors would eat their lunch just like sedans AND EVERY OTHER SEGMENT OF US AUTO EXCEPT TRUCKS !!!!!!
You can try another insult, feel free so far you are zero for 3 or 4, hard to tell !
Troll- your on this site a lot, and never have anything nice to say. That makes you a troll
exhibit a – “I am a 52 year old white male” the only people who care about skin color are racists.
exhibits b – ‘8th generation American. With ancestors that fought in the revolutionary war. Civil war and my family has never owned a slave’ Now your just trying to establish that your blood lines are pure.
exhibit C – “Come to South Dakota. Just be prepared to work South Dakota is a terrible welfare state” you assume my friends and I are on welfare, just because we are from Chicago.
The Verdict – YOUR A RACIST!
P.S.- People come to Chicago from all over the world. They bring their: Food, Music, Art & Culture here. Living here we get to experience all of it. Incomes are high. Prices are reasonable. Entertainment options are infinite. I would never move to your god forsaken state.
“the only people who care about skin color are racists”
Man, by that logic there have been a whole lot of racists in the new lately.
You are just so WRONG !
Yes I am on this site a lot, and I do have good things to say !
I do NOT have any good things to say about GM customer support though so if you are indeed the Peter I talked to from Cadillac customer service I do have nothing good to say, and for sure not to you !
However on the rest of GM products I comment on here about, it is opinion, just like all the rest of the commenters !
So if you are the same Peter from Cadillac support, it is the people like YOU that have made the GM product CHEAP JUNK over the last few years !
How ? By not giving GM the true feedback from the customer !
Now back to your racist problem. You see you are still WRONG !
I have blood from so many races from all over the globe, I would be willing to bet once again, I have a more diversified bloodline than you !
I am not a homofobe, I have a gay cousin, and a gay nephew, both living with men, and they both get along with me and my family better than their own. Again I have relations all over the states married to all races and they are all welcome at my home !
Which brings us to politics. I did NOT nor never will vote for Trump, and I DO vote for the other side ! However I am an independent voter and if you must know, I voted for Bush #1,Clinton, Bush #2, Obama, and Clinton, you see I vote for who I think will do the best job for OUR country !
And so that brings me back to GM and now you !
You see neither one of you know me as a person, however I know you !
You see its the lies and excuses and blame, and just outright disgust I can not tolerate ! And not just you and GM yet others here also, just to try to make things right in their world.
I was CHEATED and LIED to by GM, in essence they STOLE from me !
Like a common THEIF ! Sold and continue to sell KNOWN FAULTY products !
Fraud, in a cense !
And the GM lovers, who I once was, on this site, and in the bad dealerships, just let it happen ! Just outright scum, for humans, people, no respect, no regard for the truth, and this is why OUR country is falling apart !
Again DO NOT lump me into a group of people ! I am my own person and NOT who you think I am !
Yet as you keep commenting you are becoming clearer and clearer !!!
I love my Buick Regal some people stilll like sedans and there are so few on dealers lots maybe Buick should do more research
They totally lost it, if I had all the money I would buy the brand and bring back the real American unique cars not copycats of European brands. I am only happy that they have launched the loved 3.5 V8 engine.
Well yes I’m sad to see it leave but I did buy one and I have one and I haven’t ever seen one exactly like it and I do love it it really rides nice it’s great for a long trips I have The Enclave that’s nice too but sometimes I’ll go around the corner after driving the Regal I who really feel it flow over the Regal really handles and Ice to German engineering is really great
I’m sure a few octogenarians will be sad.
It’s doubtful. That, in part, has been Buick’s problem. They threw away their older clientele to chase the youth market exemplified by the “That’s a Buick” ad campaign and products like the Regal and Regal Tour X. The youth market never showed up at Buick stores in sufficient quantities to replace the buyers they lost. Thus, Buick is just a minor, low volume player now selling only the Korean Encore, Chinese Envision, and American Enclave.
GM closed their Buick City operations in Flint, Michigan some ten years ago and thus effectively transitioned the Buick brand from the US to China where it continues to offer a full line of products. It appears to me that Buick’s days are numbered in the US. GM’s CEO would probably like to have already discontinued Buick but for marketing purposes in China, I would guess they determined they still need at least a minor presence here.
There’s never any good news for GM anymore.
Chevrolet: Alive and Well
Buick: Living Abroad
GMC: Alive and Well
Cadillac: On Life Support
Well I must say I really love my Buick Enclave I have an Acadia as well the Acadia has 375,000 miles and now the Enclave has a hundred and eighty thousand miles but the Buick is so much more refined then the Honda Pilot to GMC Acadia it’s the smoother quieter rides nicer and it’s been very trouble-free
You forgot geo and daewoo, and isuzu and a probably some other crap GM had…
That’s true, Josh.
And the list just keeps growing. Over the last 20 years, the pace of GM’s decline has accelerated and one has to question why exactly is Mary Barra still paid $22 million to run things. I have no issue with highly compensated CEOs that are growing their organizations and knocking off competitors but Ms. Barra does not fall into that category.
GM has realized having multiple brands is a bad idea. The company has shrunk its brand and model portfolio down to a manageable size and its in the strongest position its been in a long time. Barra has only been CEO for 6 years and it takes that long or longer to develop an all new platform and vehicles. So far she has cut the fat in preparation to see her plan through. “Barra Era GM” begins tonight with the Lyriq. She should be judged based on GM’s performance over the next few years.
Mary Barra has been with GM 40 years and though the years has held various leadership roles. During that time, GM’s share of the US market has shrunk from a dominating 45 percent to an abysmal 16.8 percent. I don’t consider her responsible for all of the decline at all but it has continued on her watch and she is still selling off and shrinking the company to prop up profits. She is also exiting markets and product categories entirely rather than fighting it out for dominance. Mary isn’t solely responsible but GM desperately needs someone to turn it around and change the direction or there will be nothing left. They cannot continue to retreat and shrink.
In my culture they say ” If led by a woman you will fall into the ditch,” much as we take it lightly I think here it is real. She must step down she is hurting all the GM die hearts around the world not only Americans. #marymustfallgmmuststsnd.
Geo was, if I remember well, a north-american only brand issued from the cooperation GM-Suzuki, with GM holding up to 15% of Suzuki’s capital. GM divested in order to get the money. GM and Suzuki even operated a common factory, in Canada I believe.
Suzuki as such is very far from being dad, it is extremely successful, especially in India in a joint venture with Marati (?).
Deawoo has simply been renamed to Chevrolet.
Isuzu also was a one time investment of GM and cooperation. The cooperation is off and on. Currently, GM is marketing Suzuki trucks as “Low Cab Forward” trucks. GM sold off its production facilities in South Africa to Isuzu.
Besides, Isuzu is successfully operating around the world selling commercial vehicles.
GM, once the largest automaker on this planet, and is shrinking just as the US Empire is shrinking. Nothing remains as it is, everything is changing. Don’t try to stop history or even to roll it back, but adapt.
Can’t argue with that. GM also had a Canada-only brand that allowed Geos to be sold at Buick-Pontiac dealers to match Geo at Chevy-Olds dealers. Yes, there was a plant in Ingersoll, Ontario. The mighty have fallen.
Isuzu still exists. It makes engines and commercial vehicles and is owned by Mitsubishi. No more passenger cars, from what I can tell.
Hummer will return in 2022 as an electric brand, with two models up to now.
Not as a brand. The Hummer brand is dead. The name will return as a model within the GMC brand.
The Regal was a great car. People did not buy enough because GM decided to cancel it and did not support it with advertising etc. Foreign manufacturers can sell sedans successfully but mighty GM, the former main player in the world, cannot. Too many MBAs with no pride in their business seeking instant gratification!
The youth never showed up with those stupid ads, because all they did was reinforce that Buick is for old people.
It was the same when I was young and they had the “Not your father’s Oldsmobile” ads.
How did that work out for Oldsmobile?
A few septagenarians too!
That would pretty much cover all of the Buick buying public.
I own a 2019 Regal TourX and generally I am very impressed. I needed something like a Subaru or Volvo wagon to enable some of my many hobbies, and when I spotted a TourX at a dealership I knew I had to take a closer look. Long story short, I traded my beloved 997 Porsche Carrera S for a Buick. And I’m only 63. And I work for a major high performance aftermarket tuner company. It is a great travel car… Lots of room, very comfortable, decent fuel economy, pretty good performance when you get your foot in it. So YES, I think it is a mistake to let that line go.
I just bought a 2019 GS and love it. I like it more than my 2017 Lacrosse. Both have the 3.6, but the GS just drives so much better. Almost considering selling the Lacrosse for another GS. The only thing that disappoints me about the GS is that it is manufactured in CHINA.
Well it wasn’t made in China it’s Bill in Germany it has a w on the serial number they didn’t bring the Regals from China they make them for Chinese people the ones we get are made in Germany
Correction- it is manufactured in Germany not China.
I have mixed feelings about this. 1) Yes I am sad to see GM completely drop the Buick Regal. Since 1995, I have owned three Buick Regals and one Buick LeSsbre. All had the 3800 except for the first one which had the 3.1L v6. The last Regal I owned, is one that I still have, a 2000 Regal GSE which I am keeping for as long as I can afford to. 2) To me, the most authentic regals were the ones built on the 3.8v6. Sure there were the earlier V8 powered Regals of the 1970s which my father owned one of the really fast ones of the time, but it was the Grand National that really created the stir and that was when I first caught the Regal fiver. When GM discontinues the 3800, that in a very real was was (to me) the death of the Regal. People drove Regals for thee reasons and hence I have Regal drivers in three demographics. 1) the retiree demographic that liked the smoothness, reliability and low cost to own and maintain. 2) young people that liked the performance and who could hop those cars up on the salery they earned while working at 7/Eleven. 3) Americans that took peide in driving an American icon, something that was born here in America and that came to maturity here. It was a car that would outperform many imports and probably all imports within it’s price range so patriotic Americans often would make the Regal their car of choice. I sort of fit that category. This was true at least until they started rebadging Opels as Regals. Though the 3800 died in 2008, as long as GM continued to offer a Regal, I held out hope that maybe one day the Regal would take a turn back toward it’s American roots with future models. Now, unfortunately though we would not have it this way, we have to say goodbye ti the Regal. Fare well old friend.
LOS MEJORES BUICK REGAL FUERON LOS G BODY,DESPUES DEL 1987 YA NO VALIAN MUCHO.SIEMPRE ESPERE QUE SALIERA UNA VERSION MODERNA DEL GRAND NATIONAL,MODERNO Y TRACCION TRASERA.
I’m sad to see the regal discontinued, I was hoping GM would bring back the Grand National.
I drove the Opel version of the TourX in 2016 when I rented one on a German vacation. It was a diesel version, and it was AWESOME! I wanted to take it home! But the German rental agent assured me they were going to be imported as Buicks in the US for the 2018 model. But the 2018s came out in the fall of 2017, with NO Opel wagon! I called my dealer. I called Detroit. I called everybody I could think of, but nobody knew anything. My dealer FINALLY got one in around March of 2018, and despite it’s ridiculous price, I bought it anyway. But Buick never supported it with any TourX advertising to speak of, and just let it languish. And now, only three years later, they’re discontinuing it. How the heck am I going to replace it??? Opel needs to find someone else to carry their product lines in the US. They build amazing cars. And I’m sorry to say, the original German versions aren’t still years ahead of the models Buick imported and Americanized for this country!
Opel can’t export the Insignia to the USA on their own because of the competition protection agreement which was part of the sales agreement for the whole thing.
But Opel is developing a new Insignia using a new PSA platform. I have no idea when this will be ready for production, but it might be announced later this year or early next one. That one, free of any GM intellectual property, can be exported to the USA, If they will do it — I doubt. Originally PSA planned to re-enter the US market with their Peugeot brand, but the merger with FCA to form the Stellantis corporation could change all that. Future will tell.
Opel has just announced the new Mokka (the old one was a brother of the Buick Encore, and if Opel had not been sold to PSA, it would be a twin of the new Buick Encore GX).
The new Insignia should be the next model migrated from a GM platform to a PSA one, and after that, a new Astra, the compact car.
-whow – 25 comments in just 4 hours!
The Buick Regal has obviously still many friends.
BTW, Opel had announced recently a further facelift, and would certainly still continue to produced the Buick Regal side by side with the Opel/Vauxhall Insignia in the Rüsselsheim factory.
The article above is not really clear to me. It could mean that from now there will no more Regal be shipped to customers and dealers, or that is supposed to end production by the end of this year.
Could this please be clarified?
PSA is no longer building Buick Regals for sale in the USA. The face lift Opel will continue to be sold in Europe for a few years until a new Insignia is ready based on a PSA platform.
Do you have a reliable source for that claim, BahamaTodd?
Neither Opel nor GM say clearly what is going on.
I see no reason, why the facelifted Opel/Vauxhall Insignia should no longer be exported the USA as Buick Regal, especially in light of the big interest in the car expressed here in this forum.
Or was there an issue with the 6-cylinder engine? Did Opel change something in the car departing from GM standards?
A clear explanation from both sides would be helpful.
My guess: given the merger between FCA and PSA, there is no reason to continue importing Insignias as Regals. If we got it at all, it would probably wear Dodge or Chrysler livery. I don’t imagine that will happen.
I don’t see a reason why not.
But I can’t see what the powers that be consider in their decisions in this respect.
For Opel it would be better if they could keep on producing some Insignias as Buick Regals. The factory in Rüsselsheim is very far from being at saturation point of its capacity.
Under the sale agreement, PSA cannot export GM designs to markets where GM is operating. The Insignia and Astra contain GM patents and copyrights, which they retain.
The Insignia was exported to Australia/NZ as a Commodore and sold by GM, but PSA cannot export the Insignia (or Astra) and sell it themselves. GM has not exited the Australian market, they have only stopped selling mainstream models under the Holden brand.
Derek writes “PSA cannot export GM designs to markets where GM is operating”, but that is not exactly what the sales agreement says. The sales agreement does not name exclusion zones but says that OPel/Vauxhall may continue to sell products containing GM intellectual property rights (for which is granted a free licence to use, since that is already in the sales prices)
“within a defined geographical area essentially including all countries in which Opel/Vauxhall currently has a presence (Europe, Africa, some Middle East countries, Singapore and Chile)”.
“currently” is the time of signing the aggreement, i.e. in 2017.
All the areas named do have a GM presence; in Europe this excludes mass market cars, but allows Cadillac and Chevrolet Camaro and Corvette.
Nota bene: the Russian Federation is not named. Opel/Vauxhall did not have a presence there in 2017. Opel is now being re-introduced, but excluding cars using GM licenced material.
The quote above is taken from the Groupe PSA “reference document” for 2016, english version, which can be downloaded from the groupe-psa dot com website.
Yeah I don’t think they’re really ordering them in and bring them to the States now I doubt you can order one I had to look hard for mine and I bought an illinoise and I live in New Jersey but I wanted to Raj I read and it came with everything Lane keep assist brake assist all that stuff and it was worth it
If GM stop making people choose between paying for a car and feeding there family they would sale more car’s.The prices are way too high for someone to buy. Now dodge and ford is killing GM .No V8 in 4 door cars all I see is Young people driving Dodge charger rear wheel drive not front wheel drive cars. That’s the problem with GM Cars. You ask anyone with a truck they want a car not a (Cuv a car that looks like a SUV) GM we love rear wheel drive 4 door cars if y’all would put the right name on these cars not just two letters on it (Chevy SS) it would sale.Ask young people what they want in cars and you would sale more stop thinking family cars. GM you going to die off if you don’t fix the problem. I know someone that 23 that owns 3 hell cats. The charger, challenger and a trackhawk Jeep. Younger people wants Big power. Check it out for yourself
Lee Iacoca figured out 60 years ago, the truth of what you just pointed out. Actually he and John DeLorean both understood this, and it was the reason for the 1960s muscle car era. With the advent of the petrodollar, the value of the dollar has been inflated away little by little over the years, forcing car companies to tighten their belts and cut costs to make the same profit. Who loses as a result? The car loses it’s quality and the consumer loses the potential value of their purchase, and the driving experience that newer cars don’t provide. Why Dodge has been able to meet this customer expectation and GM not, I am not entirely sure. My guess is that GM just didn’t learn to be as adaptable as Dodge. This is ironic considering how close Dodge came to folding in the early 1980s. Too bad Lee Iococa isn’t here to pick up GM and show them direction and give them new life, the way he did for Chrysler/Dodge.
Not a bad idea. If GM would bring back the Impala as a RWD with optional AWD and an SS package, it would sell. Given how ancient the Charger’s Mercedes-Benz underpinnings are, it’s an opportunity to do it better. Hate fossil fuels? Come up with hybrid and electric versions.
Yes, I know the SS was doomed, but (1) GM shut down Holden manufacturing in Australia and (2) the General didn’t advertise it.
Glad I got one of the last ones. Car is a dream. The thing is where do I go for my next GM sedan? Over the last 30 years I have had Oldsmobile Cutlass and 98 Regency Pontiac Grand Prix and Bonneville Cadillac DeVille and CTS and Buick Verano and Regal. Never could see myself in a Chevrolet.
Unfortunately today’s DeVille=Escalade, Electrica 225= Yukon Denali, Caprice=Tahoe, Olds 98= Sierra Denali, Bonneville=Yukon, etc… with profit unlike the 90’s 00’s sedans and coupes.
Still hopeful on what VSS-R has in store.
The bigger vehicles are more profitable, but also more out of reach for most buyers.
Yes, you can appeal to the more affluent buyers, but you risk allowing the younger buyers to become regulars at other brands.
Brands they might never leave.
Why trade in your Rio for a Yukon when the Kia dealer can sell you a Telluride?
Or they’ll get a Traverse, Acadia, etc.. GM do move more CUVs than anybody, even ‘golden boy’ Ford.
Don’t be so sure. If you already had good luck in a Rio or a Sonata and suddenly needed more room, why not a Telluride or a Santa Fe? Such owners have no reason to try GM.
But again more people still try and buy GM because they actually make a good product, I’ll try Korean when I’m at the airport…….
and 2010’s sedans as well.
All these post as to why GM should keep the car but only looks like 1 legitimate buyer!
This is not the last sedan to bite the dust, More are coming to an end sooner than you think. Not all are GM cars.
I will miss the Buick Regal. It’s really a German Opel Insignia with some Buick badging and a GM 2.0T or 3.6 V6 in the GS version. I own a 2018 Tourx. It’s great lines and performance are pleasing. It’s in a nitch of it’s own.
That’s why I bought my 2018 TourX….because it was made in Germany – its the best car I’ve ever had, quieter, smoother ride – just wonderful!
Own the AWD GS and absolutely love it. The hatchback was one of the biggest selling points for me; I chose it over the CTS and it wasn’t even close (better looking car with more utility). Sad to see it discontinued.
I have a 2019 TourX as well. Love it! Unique and feels upscale. I would love to have a Sportback (GS with v6) to go with my TourX so i could have both!