More and more vehicles are beginning to come standard with active safety features such as Automatic Braking, Lane Departure Warning and Rear Cross Traffic Alert. The cynic that resides on most of us may think that General Motors has only to begun offering active safety technologies such as these in more of its products so it doesn’t lag behind the competition and lose sales, but there’s a bit more to it than that.
In a recent Chevrolet ad spot entitled ‘Family of SUVs: Engineers’, the automaker shined a light on the engineering teams that work on family vehicles like its current lineup of crossovers and SUVs. Because many of these engineers have families of their own, they have a vested interest in ensuring that Chevrolet is leading the way when it comes to active safety technology and the overall safety of its products.
“Why do we offer so many active safety features on our Chevy SUVs?,” a GM engineer asks rhetorically in the advertisement. “Because we’re not just engineers,” another then answers. “We have families too.”
“The Chevy family of SUVs: we don’t just take safety seriously, we take it personally,” the voiceover says before the 30-second spot closes out with a shot of the Chevrolet Bow Tie logo.
GM CEO Mary Barra was quizzed on the automaker’s implementation of active safety technology during a conference call last year. While GM has now begun to offer more standard active safety features, it previously lagged behind some of its rivals with regard to no-cost safety tech. Barra responded by saying the company is “committed to having it across the entire portfolio,” but that it also wants to ensure the base price of its vehicles does not rise too dramatically at the same time.
Check out the ‘Family of SUVs: Engineers’ advertisement embedded just below.