New Chevrolet Ad Shines Spotlight On Brand’s Vehicle Safety: Video
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More and more vehicles are beginning to come standard with active safety features such as Automatic Braking, Lane Departure Warning and Rear Cross Traffic Alert. The cynic that resides on most of us may think that General Motors has only to begun offering active safety technologies such as these in more of its products so it doesn’t lag behind the competition and lose sales, but there’s a bit more to it than that.
In a recent Chevrolet ad spot entitled ‘Family of SUVs: Engineers’, the automaker shined a light on the engineering teams that work on family vehicles like its current lineup of crossovers and SUVs. Because many of these engineers have families of their own, they have a vested interest in ensuring that Chevrolet is leading the way when it comes to active safety technology and the overall safety of its products.
“Why do we offer so many active safety features on our Chevy SUVs?,” a GM engineer asks rhetorically in the advertisement. “Because we’re not just engineers,” another then answers. “We have families too.”
“The Chevy family of SUVs: we don’t just take safety seriously, we take it personally,” the voiceover says before the 30-second spot closes out with a shot of the Chevrolet Bow Tie logo.
GM CEO Mary Barra was quizzed on the automaker’s implementation of active safety technology during a conference call last year. While GM has now begun to offer more standard active safety features, it previously lagged behind some of its rivals with regard to no-cost safety tech. Barra responded by saying the company is “committed to having it across the entire portfolio,” but that it also wants to ensure the base price of its vehicles does not rise too dramatically at the same time.
Check out the ‘Family of SUVs: Engineers’ advertisement embedded just below.
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The Equinox still lags behind Honda and Subaru in Standard Safety Features, that’s why I am buying a Subaru.
Mark:
Is that REALLY why you’re buying a Subaru?
Or is it “LOVE” ? Afterall,, we all know that ” LOVE. IT’S WHAT MAKES A SUBARU, A SUBARU”.
I’d never have one. First because I would be ashamed to support and enable their insipid, manipulative, specious, sick-making ad campaigns.
I remember a recent one that pictured a kid in a child seat in the back. His Mother speaks saying ” We bought a Subaru to give him some adventure…” Buying a Subaru gives 8 year olds “adventure”?
Second , a woman who used to work for me bought a new one. I was picking her up at the dealer service department an average of once a month from then on.
GM products lag behind in way too many areas. That why they are losing customers like Mark.
GM, please listen to your customers, offer them more options then your competitors have, be that a new product or safety features or whatever, let them make the decision about what they want in the vehicle they want to buy, advertise what you are offering that your competitors don’t offer, not what you should have in the first place, look at the new Ford Bronco, the Ram TRX, your competitors’ ads boosted with more horsepower in their product lines, make them want to buy your products, build some excitement into your products, especially the mid-price and lower price products, the 1.3 and 1.2 engines choices in the new Encore GX and the Trailblazer aren’t what you call excitement, give the customers option to have a bigger engine, if the customers are happy with the products, they will advertise it for you, Look at Tesla, their customers are raving about their products even defending their product when there are defects found in them.
Don’t kid yourselves !
The ONLY reason GM is behind the competition is !
Money, Money, Money, Money !
They are just to da/\/\ CHEAP !!!
The mainstream competition has offered way more for way less STANDARD for YEARS now !!
It just seems GM cant make a competitive product of equal value for the price any longer !!!
Add on top of that, their HORRIBLE customer support, and their true colors are becoming clearer each day !!
Maybe if they just spent a few more dollars on lawyers to sue people and defend them from being sewed, that might help !
Ha !
Better be careful with slogans like that. With how Americans love to absolve themselves of responsibility these days people will come after GM because of their own incompetence.