In a statement, Hyundai said its newly announced E-GMP platform will allow it to “reimagine the vehicle interior as a smart living space with highly adjustable seats, wireless connectivity and unique features such as a glove box designed as drawers.” The company also said the “platform paradigm shift” will extend “into the user interfaces that will be simple, intuitive and ergonomically designed to help occupants feel at ease.”
The automaker also announced its new Ioniq electric vehicle sub-brand this week. The first Ioniq brand model will be a mid-size crossover called the Ioniq 5, which will launch in early 2021. The Ioniq 6 electric sedan will arrive not long after in 2022, followed by the Ioniq 7 large SUV in early 2024. All Ioniq vehicles will feature numeric names, with even numbers used for sedans and odd numbers used for SUVs.
Hyundai did not share any specifics with regard to the E-GMP platform, though seeing as though it will underpin everything from a smaller sedan to a large SUV, we imagine the platform will be scalable and will be capable of supporting FWD, RWD and AWD vehicles. Platforms that are designed from the outset to serve in electric vehicles, such as E-GMP and BEV3, offer advantages with regard to properly packaging the batteries and motors over platforms that were intended for ICE vehicles, but modified to support an EV.
While Hyundai is taking a similar route to GM with regard to its electric vehicle platform, its decision to introduce a dedicated EV sub-brand represents a departure from GM’s strategy. Rather than sell EVs under a new brand, GM has elected to market its EVs under its established Chevrolet, Cadillac, Buick and GMC brands. It’s worth noting that it is currently not clear if Hyundai will continue to market EVs under the Hyundai/Kia brands after Ioniq is introduced. Current Hyundai and Kia EVs include the Hyundai Ioniq electric, Hyundai Kona electric, Kia Niro EV and Kia Soul EV.