For many Chevrolet fans, their affinity for the Bowtie Brand was passed down to them from a parent or grandparent, and this is a fact that’s not lost on General Motors. The American automaker knows all too well that the most passionate and dedicated Chevy fans were essentially born into the brand and that for these folks, the Bow Tie stands for a lot more than just a car brand.
Chevrolet recently decided to pay some attention to its dedicated fan base in a recent video release as part of its ‘Cruisin the USA in Your Chevrolet’ online promotional event. The video, entitled ‘Chevy’s Heritage: A Fan Celebration’ features commentary from several different Chevy employees as they tell their personal story of how they came to be a fan of the Chevrolet brand.
For Russ O’Blenes, director of Chevy’s performance and racing propulsion team, his passion for the brand all started with his dad and his 1964 Chevrolet Chevelle Malibu SS.
“We had a ’64 Chevelle Malibu SS,” O’Blenes says in the video. “In all of our spare time that’s what we worked on.”
It’s a similar story for Christine Bagne, a software engineer for automated driving systems at Chevrolet. Her passion for the brand all started with her mom’s Camaro – a car that she’s now the very proud owner of.
“So this car, the 1979 Camaro, was originally my mom’s car. Some of my earliest memories are piling in for the [Woodward Dream Cruise] and sitting in the back seat with my brother.”
Unfortunately, some budding Chevrolet fans will miss out on the opportunity to make some very special automotive-related memories this year, with the Woodward Dream Cruise in Detroit having been canceled due to the COVID-19 pandemic. The cancellation of Woodward is exactly what made GM go ahead with its ‘Cruisin the USA in Your Chevrolet’ online event, though, which has allowed it to stay engaged with Chevy enthusiasts even amid this rather unorthodox driving season.
Check out the video embedded below to hear how different Chevrolet enthusiasts came to appreciate the Bow Tie Brand.