Former Holden sales director Peter Keley has elected retire from General Motors before the new General Motors Special Vehicles (GMSV) venture ramps up later this year.
Keley, who was first hired on at Holden as a finance trainee in 1983, will help steer the GMSV venture in the coming months and ensure a smooth transition for the newly appointed director of GMSV, Joanne Stogiannis.
GMSV will be the last bastion of GM left in Australia once the Holden brand shuts down shop later this year. The newly created sub-brand will be tasked with importing North American GM models into Australia and converting them to right-hand-drive for local consumption. The first vehicle sold under the GMSV banner will be the Chevrolet Silverado 1500 pickup truck, which is already sold in Australia under a similar arrangement with Walkinshaw Group. GMSV will also import right-hand-drive examples of the C8 Corvette Stingray. The larger Chevrolet Silverado 2500HD will also eventually be sold in the country.
Stogiannis, a 20-year veteran of GM who has held numerous roles in sales and marketing with the automaker, believes the strategy to focus on GM’s pickup line will ensure long-term success for the GMSV brand.
“Sales of large US pick-ups have been growing consistently and I believe the ongoing strength of that segment will provide a very solid basis for us to build a successful long-term business,” Stogiannis said in a statement.
According to her LinkedIn page, Stogiannis most recently served as the head of Maven Australia, though she only held this role for a little over a year before GM pulled the plug on the experimental ride-share program.
Other models that have been touted as potential GMSV products, in addition to the Corvette and Silverado, include the Chevrolet Tahoe and GMC Yukon. The new GMC Hummer EV and certain Cadillac vehicles are also said to be under consideration for GMSV.
GMSV products will be sold through a network of about 40 to 60 dealerships nationally in Australia, many of which will be converted former Holden dealerships. Look for the GMSV venture to ramp up operations as Holden’s wind down in the coming months.