General Motors has filed to trademark a new logo for the upcoming Hummer EV, GM Authority has uncovered.
The filing was made with the Canadian Intellectual Property Office (CIPO) on August 7th, 2020 and is assigned serial number 2044544.
The logo features the word “HUMMER” written out across the horizontal part of the letter “H.” Both of those are then followed by the letters “EV,” with the left-most portion of the “E” overlaid on top of the “H.”
The filing also states that the logo will be used in conjunction with the following goods and services:
- Motor land vehicles; bicycles; apparatus for locomotion by land.
In April, GM Authority reported that GM filed a trademark application for a new Hummer logo. That logo is what appears on the horizontal part of the “H” in the filing discovered today.
Both filings bring us one step closer to the launch of the upcoming GMC Hummer EV pickup truck, which is scheduled to go into production in late 2021. The launch of the Hummer EV will mark the rebirth of the Hummer brand, albeit in a very different way than it existed in the past. First, the relaunched Hummer brand will consist entirely of electric vehicles (EVs). Second, Hummer will no longer be a standalone brand, but rather a sub-brand of GMC.
The GMC Hummer EV will be offered as both a pickup truck and an SUV, with the former expected to wear the ‘SUT’ suffix to communicate its differentiation from the SUV. Both versions of the vehicle will ride on GM’s BT1 dedicated electric vehicle platform and utilize its new Ultium proprietary battery technology. This new platform and battery pack will enable 800V fast-charging at up to 350 kW, allowing the truck’s large battery to be replenished from flat to full in short order. Range on certain models is expected to be as high as 400 miles per charge.
Additionally, both the GMC Hummer EV SUV and SUT will be offered with three different engine configurations, including single-motor, dual-motor and three-motor setups, each offering varying levels of range per charge, performance and price points. The range-topping tri-motor version will produce upwards of 1,000 horsepower and will be able to hustle from 0 to 60 mph in three seconds.
Assembly of the Hummer EV SUT and SUV will take place at the GM Detroit-Hamtramck plant, which recently received $2.2 billion in investments to produce a variety of all-electric trucks and SUVs. The facility will be the first GM plant fully dedicated to making electric vehicles.