Earlier this year, we reported that General Motors unveiled the new Chevrolet Silverado during a special event in Argentina – the first time the fourth generation of the full-size pickup has been presented in the Mercosur region of South America. After gauging consumer interest, the company has confirmed the arrival of the current Silverado 1500 in the Argentine market before the end of 2020.
“Finally, we can say that we will have the new Silverado at the end of this year in Argentina,” said Vice President of Operations at GM South America, Ernesto Ortíz, during an interview with local media. “We already have it available in Chile and Paraguay with incredible results, exceeding all our sales projections. We are going to introduce it to the Argentine market between the months of November and December,” he added.
As such, Argentina will become the third country in South America to receive the latest-generation Chevrolet Silverado, after its arrival in Chile and Paraguay several months ago. With this move, GM intends to leverage the aura of its most successful pickup to strengthen its presence in this lucrative segment and strengthen Chevrolet‘s image in the region’s markets.
The Silverado name has a high level of recognition among pickup customers in Argentina, where the nameplate was established in the 1980s – long before it was sold as a standalone model in the U.S. market. In fact, the last two generations of the Chevrolet C/K-Series were marketed in that South American country as the Chevrolet Silverado, assembled locally from 1985 to 2001.
After an absence of almost two decades, the Chevrolet Silverado will return to the Argentine market thanks to several changes and circumstances that facilitate its reintroduction. Since 2018, the country’s automotive legislation allows the homologation of vehicles with North American specifications and the local segment of pickups has grown notably due to the tax exemption. This prompted the recent introduction of the Ram 2500 and Ford F-150 in Argentina.
In addition, the Chevrolet Silverado units for the southern country will arrive from the GM Silao plant in Mexico and this will give it an important competitive advantage over its rivals that are imported from the United States. Specifically, Mexico and Argentina have a commercial agreement that allows the importation of vehicles without paying tariffs, so the Silverado will be the only half-ton pickup free of extra-zone tax, thus potentially benefitting from a more competitive price in the Argentine market.
GM will announce all the details of the Chevrolet Silverado for Argentina closer to its launch in the last quarter of 2020, as a 2021 model-year vehicle, including trim levels, powertrains and pricing. Although nothing has been confirmed yet, the company didn’t not rule out the introduction of the new Silverado in Brazil – the largest automotive market in Latin America.