Chevy Silverado sales decreased in the United States, Canada and Mexico during the second quarter of 2020.
Chevrolet Silverado Sales - Q2 2020 - United States
In the United States, Chevrolet Silverado deliveries totaled 122,432 units in Q2 2020, a decrease of about 14 percent compared to 142,464 units sold in Q2 2019. Silverado 1500 (light duty) sales decreased 18.6 percent to 89,465 units, Silverado Heavy Duty (2500HD and 3500HD) sales decreased 0.7 percent to 31,279 units, and Silverado Medium Duty sales (4500HD, 5500HD and 6500HD) increased 62.6 percent to 1,688 units.In the first six months of the year, Silverado sales increased about 4 percent to 267,166 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| SILVERADO | -14.06% | 122,432 | 142,464 | +4.05% | 267,166 | 256,777 |
| Model | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| Total | -14.1% | 122,432 | 142,464 | +4% | 267,166 | 256,777 |
| Silverado LD | -18.6% | 89,465 | 109,930 | +4.1% | 202,390 | 194,426 |
| Silverado HD | -0.7% | 31,279 | 31,496 | +1.7% | 62,052 | 61,037 |
| Silverado MD | +62.6% | 1,688 | 1,038 | +107.3% | 2,724 | 1,314 |
Chevrolet Silverado Sales - Q2 2020 - Canada
In Canada, Chevrolet Silverado deliveries totaled 12,378 units in Q2 2020, a decrease of about 26 percent compared to 16,643 units sold in Q2 2019.In the first six months of the year, Silverado sales decreased about 14 percent to 23,549 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| SILVERADO | -25.63% | 12,378 | 16,643 | -14.30% | 23,549 | 27,480 |
Chevrolet Silverado Sales - Q2 2020 - Mexico
In Mexico, Chevrolet Silverado deliveries totaled 1,263 units in Q2 2020, a decrease of about 36 percent compared to 1,986 units sold in Q2 2019.In the first six months of the year, Silverado sales increased about 102 percent to 5,794 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| SILVERADO | -36.40% | 1,263 | 1,986 | +101.95% | 5,794 | 2,869 |
Competitive Sales Comparison
Chevy Silverado sales during the second quarter of 2020 place the truck in second place in its competitive set, behind the Ford F-Series (see Ford F-series sales), which led by 58,393 units. The Silverado was followed by the Ram Pickup, in third place, by about 5,000 units.
Notably, the Silverado overtook the Ram in Q1 2020 to reclaim its typical spot as the second best-selling vehicle in its segment. Despite the decrease this quarter, the Silverado continues to hold off the Ram, whose sales fell a steeper 34.5 percent.
What’s more, Chevy Silverado sales fell at a slower rate than the segment average during the quarter, as the full-size pickup truck market contracted nearly 22 percent, while Silverado sales decreased 14 percent. All models in the segment reported a contraction in year-over-year sales during the second quarter of 2020. Additionally, the Silverado’s corporate cousin – the GMC Sierra (see GMC Sierra sales) – saw sales shrink 5 percent – the lowest in the segment. The Ram Pickup posted the biggest drop at nearly 35 percent.
Full-Size Pickup Truck Sales - Q2 2020 - USA
| MODEL | Q2 20 / Q2 19 | Q2 20 | Q2 19 | Q2 20 SHARE | Q2 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| FORD F-SERIES | -22.65% | 180,825 | 233,787 | 36% | 36% | -18.07% | 367,387 | 448,398 |
| CHEVROLET SILVERADO | -14.06% | 122,432 | 142,464 | 24% | 22% | +4.05% | 267,166 | 256,777 |
| RAM RAM PICKUP | -34.55% | 117,448 | 179,454 | 23% | 28% | -17.77% | 246,253 | 299,480 |
| GMC SIERRA | -5.33% | 53,824 | 56,857 | 11% | 9% | +9.68% | 106,833 | 97,403 |
| TOYOTA TUNDRA | -7.40% | 27,222 | 29,397 | 5% | 5% | -10.31% | 48,880 | 54,497 |
| NISSAN TITAN | -22.52% | 6,464 | 8,343 | 1% | 1% | -32.34% | 12,196 | 18,026 |
| TOTAL | -21.85% | 508,215 | 650,302 | -10.72% | 1,048,715 | 1,174,581 |
Chevy Silverado sales accounted for 24 percent segment share during the quarter, an improvement of 2 percentage points compared to the 22 percent share it held in the year-ago quarter. That’s behind the 36 percent for the F-Series, which saw its share remain stable from the year-ago quarter. Meanwhile, the Ram Pickup accounted for 23 percent share (down 5 percentage points) and the GMC Sierra accounted for 11 percent share (up 2 percentage points). The Toyota Tundra and Nissan Titan held 5 and 1 percent, respectively.
The full-size pickup truck segment contracted 22 percent to 508,215 units in Q2 2020.
We are providing Honda Ridgeline sales below for informational purposes, since the model straddles the midsize and full-size pickup truck segments.
Sales Numbers - Honda Ridgeline - Q2 2020 - USA
| MODEL | Q2 20 / Q2 19 | Q2 20 | Q2 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| RIDGELINE | -23.16% | 6,380 | 8,303 | -4.92% | 14,505 | 15,255 |
The GM Authority Take
It’s unfortunate news to see Chevy Silverado sales fall during Q2 2020 but it is not unexpected given the COVID-19 pandemic and its impact on both, the economy and on the auto industry at large. The Silverado actually had a very healthy performance given the circumstances, with sales falling slower than its two primary rivals. It’s also great news that the Silverado continued to outsell the Ram for the second-place spot in the segment.
Sales across all three Silverado lines varied during the quarter, as sales of the Silverado 1500 (Light Duty) and Silverado HD (Heavy Duty) decreased while those of the Silverado MD (Medium Duty) saw an increase. We imagine that sales would have been even higher had it not been for the ongoing Coronavirus pandemic.
We expect Chevy Silverado sales to suffer in the third quarter of 2020 as the ongoing COVID-19 pandemic continues to impact GM as well as the industry at large. However, once the pandemic begins to subside, we expect to see sales of Chevy’s bread-and-butter truck to recover and continue the pace set in Q1 2020.
GM Q2 2020 sales reports:- GM Q2 2020 sales U.S.A.
- Chevrolet sales Q2 2020 U.S.A.
- Cadillac sales Q2 2020 U.S.A.
- Buick sales Q2 2020 U.S.A.
- GMC sales Q2 2020 U.S.A.
- GM Canada sales Q2 2020
- Chevrolet Canada sales Q2 2020
- Cadillac Canada sales Q2 2020
- Buick Canada sales Q2 2020
- GMC Canada sales Q2 2020
- GM Mexico sales Q2 2020
- GM Mexico sales April 2020
- Chevrolet Mexico April 2020 sales
- Buick Mexico April 2020 sales
- GMC Mexico April 2020 sales
- Cadillac Mexico April 2020 sales
- GM Mexico sales May 2020 sales
- Chevrolet Mexico May 2020 sales
- Buick Mexico May 2020 sales
- GMC Mexico May 2020 sales
- Cadillac Mexico May 2020 sales
- GM Mexico sales June 2020
- Chevrolet Mexico June 2020 sales
- Buick Mexico June 2020 sales
- GMC Mexico June 2020 sales
- Cadillac Mexico June 2020 sales
- GM Mexico sales April 2020
- GM China sales Q2 2020
- Chevrolet China Q2 2020 sales
- Buick China Q2 2020 sales
- Cadillac China Q2 2020 sales
- GM Brazil sales Q2 2020
- GM Argentina sales Q2 2020
- GM South Korea sales Q2 2020
- GM South Korea April 2020 sales
- Chevrolet South Korea April 2020 sales
- Cadillac South Korea April 2020 sales
- GM South Korea May 2020 sales
- Chevrolet South Korea May 2020 sales
- Cadillac South Korea May 2020 sales
- GM South Korea June 2020 sales
- Chevrolet South Korea June 2020 sales
- Cadillac South Korea June 2020 sales
- GM South Korea April 2020 sales
- GM Russia sales Q2 2020
- GM Russia sales April 2020
- GM Russia sales May 2020
- GM Russia sales June 2020
- All percent change figures compared to Chevrolet Silverado sales in Q2 2019, unless noted otherwise
- In the United States, there were 77 selling days in Q2 2020 and 77 selling days in Q2 2019
- Chevrolet Silverado sales include:
- Chevrolet Silverado 1500 and variants
- Chevrolet Silverado Heavy Duty models, including:
- Chevrolet Silverado 2500HD and variants
- Chevrolet Silverado 3500HD and variants
- Chevrolet Silverado Medium Duty Chassis Cab
- Ford F-Series sales include:
- Ford F-150 and variants
- Ford F-Series Super Duty models, including:
- Ford F-250 Super Duty and variants
- Ford F-350 Super Duty and variants
- Ford F-450 Super Duty and variants
- Ford F-550 Super Duty and variants
- Ford F-Series Chassis Cab
- Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
- Ram Pickup sales include:
- Ram 1500 pickup and variants
- Ram 2500 pickup and variants
- Ram 3500 pickup and variants
- Ram Chassis Cab
- GMC Sierra sales include:
- GMC Sierra 1500, Sierra Denali 1500 and variants
- GMC Sierra Heavy Duty models, including:
- GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
- GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
- GMC Sierra Chassis Cab
- Toyota Tundra sales include:
- Toyota Tundra and variants
- Nissan Titan sales include:
- Nissan Titan and variants
- Nissan Titan XD and variants
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Comments
Waiting for some beerbelly talk about it’s interior, price and how it’s rivals are that much better….
Fix the Walmart interior for more market share!
Of course, short of inventory. Super high demand.
People are looking for crew cab short box here in Canada, but it’s hard to get one especially loaded truck.
Some of them can’t wait to tow their new travel trailer so buy 2020 Suburban before 2021 MY arrival.
Talk about losing that loving feeling; but the pandemic did cause markets to sink a bit across the board.. more commercials pushing the availability of the Duramax 6.6L turbo-diesel which offers a great combination of performance and mileage from a 10-speed automatic transmission could be beneficial.
My thought? Why does Nissan even offer the Titan any more? Is it worth it? I question why Toyota even keeps the Tundra at the numbers they sell, but they are still more than triple the number from Nissan. However, I do find the Nissan to be a nice looking truck.
I bought a Silverado in July. The problem I experienced is there’s nothing available on the lots due to the factories being closed for 2 months due to COVID. I was lucky to snatch up a Trail Boss LT crew cab short box with the 6.2 v8 that was enroute to the dealer. I gambled by not driving, or even sitting in, a new Silverado. I love the truck, and I’m glad I took the risk. This is my first truck ever. I enjoy the interior. It’s utilitarian, not the plush and comfy city dwelling pavement pounder interior offered by other brands. I’m looking for a truck that works and doesn’t mind getting dirty. Not one that gets stuck in rush hour traffic, and never sees a dirty road. The Silverado does this well. I just wish I didn’t have to wait almost 4 weeks due to a lack of available inventory. Lack of inevitable would be why sales numbers are down. I expect to see an uptick in sales numbers in Q3.
Cool story bro. Anyway, the problem with your story is all the brands build basic and luxury versions of these trucks. I mean who buys a High Country with basic amenities being their top priority. The fact that you bought a Trail Boss with a 6.2 shows that you wanted features. You don’t need a lift kit or the 6.2 to get the job done. You could have gotten the 5.3 engine. You sound like a GM advertisement. The problem is the GM interiors are behind when compared to the competition and there is no getting around that.
Fix the ugly interior that has been around for a decade
Fix the outdated, boring interior that has been around for over a decade. I’m not buying a new truck that has the same interior has my 2015.
It’s not the interior, it’s not the exterior, it’s not Ford, it’s not Ram. Two words: AVAIL ABILITY. My store could’ve sold three times more than we did if we had them to sell. These GM Authority “articles” are all contrived and fake news lately