Chevy Tahoe and Suburban sales decreased in the United States, Canada, and Mexico during the second quarter of 2020.
Chevy Tahoe & Suburban Sales – Q2 2020 – USA
Chevy Tahoe and Suburban sales in the U.S. decreased 55 percent to 23,032 units in Q2 2020, comprised of:
- 16,016 units of the regular-length Tahoe, a decrease of over 51 percent compared to 32,942 units sold in Q2 2019, and
- 7,016 units of the extended-length Suburban, a decrease of nearly 62 percent compared to 18,266 units sold in Q2 2019
Chevrolet Tahoe & Suburban Sales - Q2 2020 - USA
| MODEL | Q2 20 / Q2 19 | Q2 20 | Q2 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| TAHOE | -51.38% | 16,016 | 32,942 | -32.30% | 36,419 | 53,795 |
| SUBURBAN | -61.59% | 7,016 | 18,266 | -43.64% | 16,511 | 29,295 |
| TOTAL | -55.02% | 23,032 | 51,208 | -36.30% | 52,930 | 83,090 |
Chevy Tahoe & Suburban Sales – Q2 2020 – Canada
Chevy Tahoe and Suburban deliveries in Canada decreased 61 percent to 697 units in Q2 2020, comprised of:
- 501 units of the regular-length Tahoe, a decrease of 56 percent compared to 1,140 units sold in Q2 2019, and
- 196 units of the extended-length Suburban, a decrease of over 70 percent compared to 659 units sold in Q2 2019
Chevrolet Tahoe & Suburban Sales - Q2 2020 - Canada
| MODEL | Q2 20 / Q2 19 | Q2 20 | Q2 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| TAHOE | -56.05% | 501 | 1,140 | -37.14% | 1,200 | 1,909 |
| SUBURBAN | -70.26% | 196 | 659 | -51.10% | 667 | 1,364 |
| TOTAL | -61.26% | 697 | 1,799 | -42.96% | 1,867 | 3,273 |
Chevy Tahoe & Suburban Sales – Q2 2020 – Mexico
Chevy Tahoe and Suburban deliveries in Mexico decreased 65 percent to 168 units in Q2 2020, comprised of:
- 87 units of the regular-length Tahoe, a decrease of 37 percent compared to 138 units sold in Q2 2019, and
- 81 units of the extended-length Suburban, a decrease of 76 percent compared to 343 units sold in Q2 2019
Chevrolet Tahoe & Suburban Sales - Q2 2020 - Mexico
| MODEL | Q2 20 / Q2 19 | Q2 20 | Q2 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| TAHOE | -36.96% | 87 | 138 | -14.90% | 217 | 255 |
| SUBURBAN | -76.38% | 81 | 343 | -63.15% | 283 | 768 |
| TOTAL | -65.07% | 168 | 481 | -51.12% | 500 | 1,023 |
Chevrolet Tahoe Sales - Q2 2020 - Russia
In Russia, Chevrolet Tahoe deliveries totaled 17 units in Q2 2020, a decrease of about 76 percent compared to 71 units sold in Q2 2019.In the first six months of the year, Tahoe sales were flat at 0 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| TAHOE | -76.06% | 17 | 71 | * | 0 | 0 |
- In Russia, GM only offers the Tahoe and not the Suburban.
Competitive Sales Comparison
Despite the decline in Chevy Tahoe and Suburban sales volume during Q2, the duo continued to dominate the segment during the second quarter of 2020 in the United States, with a combined 23,032 units sold, comprised of 16,016 units of the Tahoe and 7,016 of the Suburban. The Ford Expedition took second place in the segment with 12,555 deliveries (see running Ford Expedition sales), ahead of the Tahoe/Suburban’s corporate cousin – the GMC Yukon – in third place (see running GMC Yukon sales). It’s worth noting that Expedition sales figures include those of the regular-length Expedition (Tahoe competitor) and the extended-length Expedition MAX (Suburban competitor), while Chevrolet Suburban and Tahoe sales are reported separately.
Sales Numbers - Mainstream Full-Size SUVs - Q2 2020 - United States
| MODEL | Q2 20 / Q2 19 | Q2 20 | Q2 19 | Q2 20 SHARE | Q2 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET TAHOE | -51.38% | 16,016 | 32,942 | 31% | 32% | -32.30% | 36,419 | 53,795 |
| CHEVROLET SUBURBAN | -61.59% | 7,016 | 18,266 | 13% | 18% | -43.64% | 16,511 | 29,295 |
| FORD EXPEDITION | -42.40% | 12,555 | 21,796 | 24% | 21% | -25.76% | 32,345 | 43,569 |
| GMC YUKON | -47.35% | 10,542 | 20,023 | 20% | 19% | -29.63% | 24,608 | 34,970 |
| NISSAN ARMADA | -42.47% | 5,127 | 8,912 | 10% | 9% | -29.71% | 13,154 | 18,713 |
| TOYOTA SEQUOIA | -48.00% | 1,120 | 2,154 | 2% | 2% | -44.61% | 2,528 | 4,564 |
| TOTAL | -49.68% | 52,376 | 104,093 | -32.09% | 125,565 | 184,906 |
On a combined basis, Chevy Tahoe and Suburban sales accounted for 44 percent segment share, the highest in the segment by a long margin. The Ford Expedition came in second with 24 percent, and GMC Yukon saw a 20 percent segment share. Taking into account the Tahoe, Suburban and Yukon, GM made up 64 percent segment share during the quarter. The Nissan Armada and Toyota Sequoia trailed the segment significantly, only accounting for 10 and 2 percent share, respectively.
The full-size mainstream SUV segment contracted nearly 50 percent to 52,376 units in Q2 2020.
The GM Authority Take
Chevy Tahoe and Suburban sales in the second quarter enabled the Bow Tie brand to maintain its long-standing status as the undisputed sales leader in the segment. Every model in this segment saw a decrease in sales, though the Suburban reported the largest decline of nearly 62 percent.
We primarily attribute the drop in Tahoe and Suburban deliveries during Q2 to the instability in supply and demand brought about by the COVID-19 pandemic. GM and the two full-size Chevrolet SUVs are not unique in being impacted by the situation, as the entire industry was impacted. Additionally, it’s likely that two other factors negatively impacted sales of the ‘burban and Tahoe:
- The UAW strike during the fourth quarter of 2019 against GM, which idled production for at least 40 days, resulting in less available inventory at the dealer level, resulting in GM not being able to fulfill retail, fleet and commercial orders. Notably, the strike also set back the reveal and launch of Chevy’s all- new, 2021 model year full-size SUVs.
- The launch of the all-new 2021 Chevrolet Tahoe and 2021 Chevrolet Suburban. In order to retool for the all-new models, GM stopped production of the outgoing Tahoe and Suburban, causing inventory levels to be depleted. Less models available for purchase at the retail level results in an unfavorable scenario where sales volume naturally decreases. Luckily, the all-new models have already begun to arrive at dealers and some customers are already taking delivery.
About The Numbers
- All percent change figures compared to Chevy Tahoe, Suburban sales in Q2 2019
- In the United States, there were 77 selling days in Q2 2020 and 77 selling days in Q2 2019
- Ford Expedition sales figures include sales for regular-length Expedition and extended-length Expedition MAX
- GM Q2 2020 sales U.S.A.
- Chevrolet sales Q2 2020 U.S.A.
- Cadillac sales Q2 2020 U.S.A.
- Buick sales Q2 2020 U.S.A.
- GMC sales Q2 2020 U.S.A.
- GM Canada sales Q2 2020
- Chevrolet Canada sales Q2 2020
- Cadillac Canada sales Q2 2020
- Buick Canada sales Q2 2020
- GMC Canada sales Q2 2020
- GM Mexico sales Q2 2020
- GM Mexico sales April 2020
- Chevrolet Mexico April 2020 sales
- Buick Mexico April 2020 sales
- GMC Mexico April 2020 sales
- Cadillac Mexico April 2020 sales
- GM Mexico sales May 2020 sales
- Chevrolet Mexico May 2020 sales
- Buick Mexico May 2020 sales
- GMC Mexico May 2020 sales
- Cadillac Mexico May 2020 sales
- GM Mexico sales June 2020
- Chevrolet Mexico June 2020 sales
- Buick Mexico June 2020 sales
- GMC Mexico June 2020 sales
- Cadillac Mexico June 2020 sales
- GM Mexico sales April 2020
- GM China sales Q2 2020
- Chevrolet China Q2 2020 sales
- Buick China Q2 2020 sales
- Cadillac China Q2 2020 sales
- GM Brazil sales Q2 2020
- GM Argentina sales Q2 2020
- GM South Korea sales Q2 2020
- GM South Korea April 2020 sales
- Chevrolet South Korea April 2020 sales
- Cadillac South Korea April 2020 sales
- GM South Korea May 2020 sales
- Chevrolet South Korea May 2020 sales
- Cadillac South Korea May 2020 sales
- GM South Korea June 2020 sales
- Chevrolet South Korea June 2020 sales
- Cadillac South Korea June 2020 sales
- GM South Korea April 2020 sales
- GM Russia sales Q2 2020
- GM Russia sales April 2020
- GM Russia sales May 2020
- GM Russia sales June 2020
Comments
Sure would be nice to know when the Air Ride Adaptive Suspension and Power Sliding Center Console will be available for ordering.
You ain’t seen nothing yet. Wait to see what the sales figures are with the 2021 Tahoe/Suburbans. With a price tag of $80,000 plus for a High Country Tahoe, they won’t be selling like hotcakes anytime soon…