The Chevrolet brand ranked very well in the 2020 J.D. Power Seat Quality and Satisfaction Study, which attempts to identify the highest-quality seats in the automotive industry based on survey responses from new 2020 model-year vehicle owners.
The J.D. Power Seat Quality and Satisfaction Study ranks vehicle seats based on the number of reported problems per 100 vehicles on the road. The lower the number of reported problems, the higher the quality of the seats. The study surveyed owners with vehicles in the following popular segments: mass market compact car, mass market mid-size/large car, mass market compact SUV, mass market midsize/large SUV, mass market truck/van, luxury car and luxury SUV.
The Chevrolet Sonic topped the mass market compact car segment with just 2.5 problems reported per 100 vehicles. The Chevrolet Impala, meanwhile, was atop the mass market mid-size/large car category with only 6.6 reported problems per 100 vehicles. Both the Sonic and Impala seats are made by Lear Corporation.
Additionally, the Chevrolet Equinox had the best seats in the mass market compact SUV segment, with 4.2 problems reported per 100 vehicles. The Chevrolet Silverado was third for mass market trucks/vans, behind the Honda Ridgeline and Ram 1500, with 6.8 reported problems per 100 vehicles. The Equinox seats are made by Magna, while the Silverado seats are also made by Lear.
According to J.D. Power, vehicle owners “say the leading issue with seat quality is their seats have insufficient range of adjustment—an issue that should be addressed early in the design process.” In addition, Brent Gruber, senior director of global automotive quality at J.D. Power, said that the “vast majority of seat problems cited by vehicle owners are also design-related,” and that brands like Chevy and BMW “have optimized relationships with their seat manufacturers to leverage quality and innovation coupled with a keen understanding of owner needs and expectations for seat comfort and adjustability.”
Chevrolet was the only General Motors brand to rank well in the 2020 J.D. Power Seat Quality and Satisfaction Study.