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Chevy Corvette Sales Continue To Lead Segment In Q2 2020

Chevy Corvette sales decreased in the United States and Canada, increased in Mexico during the second quarter of 2020.

Chevrolet Corvette Sales - Q2 2020 - United States

In the United States, Chevrolet Corvette deliveries totaled 2,459 units in Q2 2020, a decrease of about 58 percent compared to 5,788 units sold in Q2 2019.

In the first six months of the year, Corvette sales decreased about 35 percent to 6,279 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
CORVETTE -57.52% 2,459 5,788 -35.47% 6,279 9,731

Chevrolet Corvette Sales - Q2 2020 - Canada

In Canada, Chevrolet Corvette deliveries totaled 381 units in Q2 2020, a decrease of about 49 percent compared to 753 units sold in Q2 2019.

In the first six months of the year, Corvette sales decreased about 28 percent to 669 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
CORVETTE -49.40% 381 753 -27.83% 669 927

Chevrolet Corvette Sales - Q2 2020 - Mexico

In Mexico, Chevrolet Corvette deliveries totaled 43 units in Q2 2020, an increase of about 207 percent compared to 14 units sold in Q2 2019.

In the first six months of the year, Corvette sales increased about 142 percent to 58 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
CORVETTE +207.14% 43 14 +141.67% 58 24

Chevrolet Corvette Sales - Q2 2020 - Brazil

In Brazil, Chevrolet Corvette deliveries totaled 0 units in Q2 2020.

In the first six months of the year, Corvette sales were flat at 0 units.
MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
CORVETTE * 0 * * 0 0

Competition Sales Comparison

Despite the significant 58 percent decrease in U.S. Chevy Corvette sales during Q2 2020, the perennial sports car remained the best-selling model in its class, outselling all other models, including the Porsche 911, Mercedes- Benz AMG GT, Mercedes-Benz SLC Class, Porsche 718 (née Cayman/Boxster), Mercedes-Benz SL Class, Audi R8 (see Audi R8 sales), Nissan GT-R, BMW i8, Acura NSX, and Ford GT (see Ford GT sales).

Sales Numbers - Premium Sports Cars - Q2 2020 - USA

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 Q2 20 SHARE Q2 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
CHEVROLET CORVETTE -57.52% 2,459 5,788 34% 47% -35.47% 6,279 9,731
PORSCHE 911 +30.07% 2,245 1,726 31% 14% +4.65% 4,835 4,620
MERCEDES-BENZ AMG GT -29.98% 850 1,214 12% 10% -2.21% 1,817 1,858
MERCEDES-BENZ SLC-CLASS -26.11% 501 678 7% 6% -22.49% 920 1,187
PORSCHE 718 -68.32% 472 1,490 7% 12% -59.54% 872 2,155
MERCEDES-BENZ SL-CLASS -19.92% 394 492 5% 4% -14.33% 795 928
AUDI R8 -14.29% 102 119 1% 1% -25.75% 199 268
NISSAN GT-R -13.59% 70 81 1% 1% -26.44% 128 174
BMW I8 -90.43% 49 512 1% 4% -82.91% 115 673
ACURA NSX -70.83% 21 72 0% 1% -63.58% 55 151
FORD GT -64.71% 18 51 0% 0% -28.15% 97 135
TOTAL -41.25% 7,181 12,223 -26.36% 16,112 21,880

The Corvette accounted for 34 percent of the segment’s sales volume in Q2 2020, though we should note – as we usually do – that many other contenders in this segment cost significantly more than the Corvette; as a result, these higher-priced rivals typically see lower sales volumes.

While the Corvette was able to hang onto the first place position in its segment, the Porsche 911 was not far behind, selling only 214 units less than the Corvette. It is also worth noting the 911 was the only model in the segment to post an increase in sales during the quarter.

The premium sports car segment contracted an average of 41 percent to 7,181 units in Q2 2020. As such, Corvette sales decreased more than the segment average.

The GM Authority Take

The decrease in Chevy Corvette sales during the second quarter of 2020 was to be expected, for several reasons. First, the last-generation model – the Corvette C7 – has been out of production since November 2019, while all-new 2020 Corvette C8 wasn’t available long enough to generate any substantial sales volume as a result of the coronavirus outbreak. Specifically, the the Corvette C8 began arriving at dealers in limited quantities in March. However, the COVID-19 pandemic caused production to be idled about a week after, with less than 3,000 units of the C8 produced. C8 production started back up in mid-May, and very few units actually ended up making it to dealerships by the time the second quarter came to a close.

Given very limited availability and the coronavirus-related stumbles, it’s impressive that the Corvette managed to maintain its position as the best-selling model in its segment during the quarter.

Moving forward, we expect Corvette sales to begin picking back up in the short-term, so long as production continues uninterrupted at the GM Bowling Green plant, which assembles the Corvette, as well as at the GM Tonawanda Engine plant, which assembles the C8’s 6.2L V8 LT2 engine. In the medium-term, we expect Chevy Corvette sales to skyrocket as a result of strong demand, and very high levels of interest in the new mid-engine Corvette.

It’s also worth noting that the C8 Convertible recently went into production in August. Additionally, General Motors will not fulfill all of 2020 Corvette orders as a result of the downtime caused by the COVID-19 pandemic. The automaker will offer affected customers a 2021 model year car, though it’s worth noting that some 2021 Corvette features and package will see a price increase.

2020 Corvette C8 Stingray

About The Numbers

  • All percent change figures compared to Chevrolet Corvette sales for Q2 2019, unless otherwise noted
  • In the United States, there were 77 selling days in Q2 2020 and 77 selling days in Q2 2019
  • Corvette sales figures include all Corvette body styles, variants, trim levels and packages
  • Sales figures for Lotus, Jaguar and Maserati not available as those manufacturers do not break out information on a model basis

GM Q2 2020 sales reports:

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Comments

  1. Just as I suspected.

    Reply
  2. Had a c8 ordered for almost 7 mts. I realize the convertable are just getting started I know GMs had a couple of shutdowns although it feels like there’s games being played with delivery Looks like Porsche will continue to build market share

    Reply
  3. Just a disastrous rollout which is partially not GM’s fault but overall, it seems like with COVID and the strike last year, this car’s launch has been fraught with difficulties.

    Reply

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