Chevrolet Argentina Sales Decrease 52 Percent In July 2020
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Chevrolet Argentina sales decreased 52 percent to 2,990 units in July 2020. The figures place Chevrolet as the fifth best-selling car brand in Argentina during July, behind Volkswagen, Renault, Fiat and Toyota.
Individual model sales performance was as follows:
- Chevrolet Camaro sales decreased 87.5 percent to 1 units
- Chevrolet Cobalt sales decreased 58.33 percent to 10 units
- Chevrolet Cruze sales decreased 62.52 percent to 455 units
- Chevrolet Equinox sales increased 85.71 percent to 78 units
- Chevrolet Montana sales increased 175 percent to 33 units
- Chevrolet Onix sales decreased 37.29 percent to 1,512 units
- Chevrolet Prisma sales decreased 94.53 percent to 64 units
- The vehicle is being replaced by the all-new Chevrolet Onix Plus
- Chevrolet S10 sales decreased 24.84 percent to 484 units
- Chevrolet Spin sales decreased 52.65 percent to 134 units
- Chevrolet Tracker sales decreased 70.17 percent to 108 units
- Chevrolet Trailblazer sales increased 168.57 percent to 94 units
During the first seven months of the 2020 calendar year, Chevrolet Argentina sales decreased 40 percent to 19,364 units.
Sales Results - July 2020 - Argentina - Chevrolet
| MODEL | JUL 2020 / JUL 2019 | JULY 2020 | JULY 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -87.50% | 1 | 8 | -91.23% | 5 | 57 |
| COBALT | -58.33% | 10 | 24 | -92.00% | 46 | 575 |
| CRUZE | -62.52% | 455 | 1,214 | -33.50% | 2,565 | 3,857 |
| EQUINOX | +85.71% | 78 | 42 | -17.93% | 476 | 580 |
| MONTANA | +175.00% | 33 | 12 | -47.54% | 64 | 122 |
| ONIX | -37.29% | 1,512 | 2,411 | -12.35% | 9,880 | 11,272 |
| PRISMA | -94.53% | 64 | 1,171 | -76.53% | 1,597 | 6,803 |
| S10 | -24.84% | 484 | 644 | -37.66% | 2,552 | 4,094 |
| SPIN | -52.65% | 134 | 283 | -46.88% | 852 | 1,604 |
| TRACKER | -70.17% | 108 | 362 | -70.40% | 881 | 2,976 |
| TRAILBLAZER | +168.57% | 94 | 35 | -8.91% | 358 | 393 |
| CHEVROLET TOTAL | -52.36% | 2,990 | 6,276 | -40.39% | 19,364 | 32,482 |
The GM Authority Take
After registering its first sales increase thus far this year in June, Chevrolet Argentina sales decreased considerably in July. Once again, the ongoing economic crisis of the South American country stemming from and assisted by the COVID-19 pandemic caused problems for the Bow Tie brand’s sales volume. In fact, Chevy’s 52 percent contraction during July exceeded the 41 percent average drop suffered by the Argentine automotive market during the month. Among the reasons for the decline were newfound restrictions imposed on commercial activity due to virus outbreaks.
Only three Chevrolet models increased their sales volume in July. These were the Equinox, Montana and TrailBlazer SUV. Each of these three vehicles recorded their second consecutive month of significant increases, thanks to various discounts intended to reduce in-stock vehicles accumulated during the first few months of the pandemic. For its part, the best-selling Chevrolet Onix suffered a notable double-digit drop year-over-year, making it the second best-selling vehicle in the market behind the Toyota Hilux.
We expect Chevrolet Argentina sales to improve over the next few months thanks to the arrival of the all-new Chevrolet Tracker, which was launched in the market during the second half of July.
About The Numbers
- All percent change figures compared to Chevrolet Argentina sales for July 2019, unless noted otherwise
Further Reading & Sales Reporting
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One Camaro for the month? Why would they even bother offering products like that if the sales are so low?
They would sell far more of any of those models here, but wouldn’t bother offering them unless they could sell 50,000 or more.
The U.S. is the primary market for cars like the Camaro, but the reality is that there isn’t enough demand in the U.S. alone to make business sense for these models.
To that end, every unit sold in international markets helps. The Camaros sold in these markets require no modifications and are typically high trim models (2SS with auto trans) with high ATPs and very healthy margins. Hence, every unit sold internationally keeps the Camaro alive.
Keep in mind that 1 unit in July is due to COVID (no availability and general sales issues faced by dealers). In other months, it’s between 10 and 20.
Finally, the Camaro is a huge image/halo car in South America. It is THE CAR to get in Brazil and Argentina, and other LATAM markets. If you tell someone in those countries that you have a Camaro, you instantly gain major street cred.