Speaking to Automotive News, Carlisle said the Cadillac Lyriq must start at a pirce point that isn’t too much higher than a comparable internal combustion engine crossover.
“We need to be in the same price zone,” said Carlisle. “This car will need to be priced similar to how the industry prices midsize lux SUVs today, maybe a slight premium at the outset. It’s a price that won’t be high five digits. It won’t start with a seven and it won’t start with a six.”
The production Cadillac Lyriq will be similar in size to the Cadillac XT5, as we reported in the past, which starts at $45,090 including destination in the United States. The three-row Cadillac XT6 crossover, meanwhile, starts at $52,695.
Carlisle also said the automaker is “putting extraordinary efforts here into creating conditions for adoption,” of EVs like the Lyriq. This includes partnering with companies like EV Go to install more fast chargers in the United States, leveraging in-vehicle technology to make it easier to find working charging stations and connecting customers with local charging station installers. Carlisle said Cadillac will eventually offer an electric vehicle in every segment it currently competes in.
The Cadillac Lyriq show car made its official debut last week and is believed to be 80-85 percent representative of the production version that will arrive at dealerships in late 2022. The production Cadillac Lyriq will feature a 100 kWh lithium-ion battery pack and more than 300 miles of range. Rear-wheel-drive will come standard, while a performance all-wheel-drive model will be available as well. The tech-forward interior will feature a large 33-inch widescreen LED display that serves as both the driver’s display and the central infotainment system.