The first episode in the series, entitled ‘Verse I: Whole New Future’, focuses on the future vision GM has for the Cadillac brand and how the Cadillac Lyriq will help usher this new era in. The video includes appearances from several members of the Cadillac Lyriq design team, including design release engineer Stella Zhao. Born in China, Zhao says she always held Cadillac in high regard, viewing the brand as the “ultimate symbol of American luxury.” As such, she’s happy to continue this legacy in working on the design for the Lyriq, which introduces an all-new styling language for Cadillac.
Cadillac executive design director Andrew Smith feels a similar way about the company. Smith was born in Australia and says Cadillac was “always this brand that I kind of held out as this incredible American icon.” He also points to the 1959 Cadillac Cyclone and 1960s Cadillac Eldorado as evidence that it has always been a “future-forward brand” and believes the Lyriq will one day be viewed in a similar light.
This clip doesn’t just include appearances from the Cadillac design and engineering team. Former senior vice president of Cadillac and current president of GM North America, Steve Carlisle, also shows up to give his thoughts on the Lyriq program. He says Cadillac has “always been defined by performance, by technology, by styling, by innovation,” and says that “with the shift out to electrification, it gives us yet another opportunity for a whole new future for the Cadillac brand.”
“Lyriq announces the next revolution in personal mobility,” Carlisle also said. “Given the transformation that the industry is going through, I think it’s very fair to say that Cadillac can play a lead role and we can bring it back to where it really belongs.”
The Cadillac Lyriq show car debuted last week during an online live stream. The battery-electric crossover will come standard with RWD (though a performance AWD model will be available as well), while a 100 kWh battery pack will provide over 300 miles of real-world range. The electric luxury vehicle will go on sale in late 2022 as a 2023 model year vehicle.
Watch the ‘Verse I: Whole New Future’ video embedded just below.