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Cadillac Lyriq Detailed In ‘Whole New Future’ Promotional Clip: Video

General Motors has released a new video series detailing the Cadillac Lyriq show car and how the new electric luxury crossover came to be.

The first episode in the series, entitled ‘Verse I: Whole New Future’, focuses on the future vision GM has for the Cadillac brand and how the Cadillac Lyriq will help usher this new era in. The video includes appearances from several members of the Cadillac Lyriq design team, including design release engineer Stella Zhao. Born in China, Zhao says she always held Cadillac in high regard, viewing the brand as the “ultimate symbol of American luxury.” As such, she’s happy to continue this legacy in working on the design for the Lyriq, which introduces an all-new styling language for Cadillac.

Cadillac executive design director Andrew Smith feels a similar way about the company. Smith was born in Australia and says Cadillac was “always this brand that I kind of held out as this incredible American icon.” He also points to the 1959 Cadillac Cyclone and 1960s Cadillac Eldorado as evidence that it has always been a “future-forward brand” and believes the Lyriq will one day be viewed in a similar light.

This clip doesn’t just include appearances from the Cadillac design and engineering team. Former senior vice president of Cadillac and current president of GM North America, Steve Carlisle, also shows up to give his thoughts on the Lyriq program. He says Cadillac has “always been defined by performance, by technology, by styling, by innovation,” and says that “with the shift out to electrification, it gives us yet another opportunity for a whole new future for the Cadillac brand.”

“Lyriq announces the next revolution in personal mobility,” Carlisle also said. “Given the transformation that the industry is going through, I think it’s very fair to say that Cadillac can play a lead role and we can bring it back to where it really belongs.”

The Cadillac Lyriq show car debuted last week during an online live stream. The battery-electric crossover will come standard with RWD (though a performance AWD model will be available as well), while a 100 kWh battery pack will provide over 300 miles of real-world range. The electric luxury vehicle will go on sale in late 2022 as a 2023 model year vehicle.

Watch the ‘Verse I: Whole New Future’ video embedded just below.

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Sam loves to write and has a passion for auto racing, karting and performance driving of all types.

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Comments

  1. Ultimate American Luxury is Cadillac building a new El Dorado or Fleetwood Brougham? The commercial felt a little Infinity-ish

    Reply
  2. the ad’s message was … let’s pretend we are still in the 1950’s when cadillac was the standard of the world instead of what it is today.

    Reply
  3. The message is clear as Cadillac for once will be offering models that will truly be Cadillac vs a re body of a Caprice into a Fleetwood.

    Right now we know the tech is leading, The styling for sure is leading and now it comes down to execution of quality of build and the quality of materials.

    Re bodying the Chevy products has negated Cadillacs place in the world.

    Sure the Escalade even is a good selling a profitable vehicle but it is till just another Chevy, Imagine if it had a Blackwing engine or some more unique aspects that would make it more Cadillac than Tahoe,

    If they can build these new EV models trouble free and put interiors that are of a level GM has never offered then they have a good shot to make Cadillac the vehicle to be seen in again and excite buyers into buy the brand again.

    Right now buying a Cadillac really means nothing but a mixed message.

    The way forward is to be a great car vs just being a great car for the money,

    Lincoln. Is failing in the same way as it is too much Ford and not enough Lincoln,

    Reply
    1. The Cadillac Escalade was developed first and then Chevy and GMC had to use their own styling around the Escalade for the exterior and interior. It was also like that for the 4th generation model since the Escalade is one of the most important vehicles to GM. So, actually the Tahoe is a poor man’s Cadillac.

      The Lincoln does not remind me of Ford compared to in the past generations. Lincoln have ways to go but will get more visits in showrooms once their image is build up.

      Reply
      1. The three models of the SUV were minimal. They were jointly built together with only mainly cosmic changes not engineering changes. Same frame, engine etc.

        This is not the same as building a convertible and basing a coupe on it.

        As For Lincoln they tried to hide their models under new bodies but they were still just regular Fords.

        Reply
        1. There is nothing minimal about the interior of the Escalade, Tahoe and Denali. The Escalade is the most distinguished of the part from the rear, side view (C-Pillar) and the front end. Also, all cousins have different hood designs. The side view of the Tahoe and Yukon is the exact with the same interior except for the Denali. Also, there is more work done in the Escalade for refinement and technology. Again, GM put more into the Escalade than they did with Tahoe and Yukon.

          I’m still not understanding how the current Lincolns are regular Fords but to each his or her own. Just like GM, Ford products have differences in engineering rather you care to admit it or not.

          Reply
    2. IMO I’d said before Cadillac started to decline in 58′ when top Cadillac bodies started to be shared with Chevy and totally lost it when the 368 was gone and replaced with Chevy 5.0/5.7 in the 80’s because the HT engines couldn’t handle the Fleetwood. The bespoke, E/V Cadillacs should set them apart from the rest of GM now.

      Lincoln haven’t been the same since the 60s Continental was replaced with Full-sized Ford platform and pretty much you can get the same thing in a Mercury or a Tbird. Lincoln again had momentum coming out the 90’s but alas they killed the Mark coupe, fwd Continental and LS, let Town Car, Navigatior rot and try to reconfigure older Volvos and Mazdas as Lincolns. IMO along with the utilities they should do one CD6 sedan/coupe that will satisfy leftover luxury car buyers and a $100k+ E/V Continental for a statement making, bold Lincoln.

      Reply
  4. I’m almost certain I seen one of those light up roofs on the lyriq like what rolls royce has but instead it looked like a bunch of lines. I could be tweaking but I definitely saw something of the sorts

    Reply
  5. Cadillac needs to keep things simple and not over do things in the development of the Lyriq because Cadillac cannot afford to allow the Lyqriq to be a new CT6 which stumbled out of the gate and died before it should have.

    Reply
  6. I’m just wondering if GM knew about Hyundai’s Ioniq sub-brand before they decided to have all of their EVs end with “-iq”.

    Reply
    1. Maybe not the sub brand, but Ioniq from Hyundai was out years ago so ya gm knew it was a bit of a copy name.

      Reply
      1. just what cadillac needed. their luxury flagship cadillac EVs to be confused with a hyundai.

        but maybe in 10 years, it will be hyundai who doesn’t want to be confused with a cadillac.

        Reply
        1. How ironiq would that be?

          Reply
    2. How could they not know. Hyundai launched the Ioniq in 2016. Cadillac revealed Lyriq, Optiq, Cellistiq, Moroniq, etc. in 2020.

      Reply
  7. Migh5vwantbyo note the manager from Cadilkac Steve Carlisle stated that this model needs to start below $60k.

    This will help it with incentives in California and New York,

    Reply
  8. Jesus, where did this thing come from – the Hallmark Channel?

    Reply
  9. This video came out a week ago, last Thursday, on Cadillac’s media website. You are way behind the times

    Reply
  10. Is it really going to join the competition for the “who ever has the biggest & ugliest wheels” wins the styling race?

    Reply
  11. Will someone that wants a Cadillac really go for an EV? Will someone wanting an EV really go for a Cadillac? Hard to imagine there’s that many “yes’” to either one of those questions.

    Reply
  12. While I am disappointed the Lyriq is still two years away which is a joke to be quite honest. I still believe that the shift to Full EV’s is and will be Cadillacs last chance to become a relevant Luxury Auto Maker again. I pray they do not mess this up. Most EV Customers in my humble opinion want power, Super Fast DC Charging, great modern looks, and Top End Tech above all.

    Reply
  13. He says Cadillac has “always been defined by performance, by technology, by styling, by innovation, WHAT A JOKE!!!! Please tell me the how Cadillac is any more of thies things than the Chevrolet’s they are based on!!! More GM speak that means nothing and proves how hopelessly delusional the people running GM are!

    Reply
  14. The rear styling is weak. The front is ok. The interior is gorgeous. For now. Wait till the bean counters get a hold of it. And it won’t be out for a few years? Wow…move a little faster Cadillac….

    Reply

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