Cadillac Lyriq Design Will Do Justice To Concepts
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Just yesterday, GM Authority brought you exclusive confirmation that the upcoming Cadillac Lyriq reveal will show a “mostly production-intent” version of the luxury brand’s first-ever all-electric vehicle, per a recent GM Authority interview with Cadillac’s head of global brand strategy, Phil Dauchy. Now, we’re here to provide details on the Cadillac Lyriq design ahead of the vehicle’s big debut.
Per the recent interview, Dauchy tells GM Authority Executive Editor, Alex Luft, that the new Cadillac Lyriq design will introduce fresh styling language for the brand. More specifically, the vehicle will incorporate “bold proportions” that integrate with Cadillac’s signature styling cues, such as vertical lighting signatures up front and in the rear, as well as expressive creases along the sheet metal.
When asked if the Cadillac Lyriq design will take after the unnamed concept EV that debuted back in January of 2019 at the Detroit Auto Show, Dauchy responded that the Lyriq would do it “justice,” and that everything seen in the concept would be “brought to life.”
Unnamed Cadillac EV concept
“The concept car does those justice,” Dauchy said with regard to the unnamed Cadillac EV concept from 2019. “Everything that was hinted at in those images is brought to life, but once you see the production car, it’s hard to go back and look at those images. What you will see in real life does it justice and then some. A lot of times this doesn’t happen, but this will go above and beyond.”
As a reminder, the Cadillac Lyriq EV will be based on the new GM BEV3 platform, and is expected to have more than 300 miles of range between plugs. The exterior sizing will slot in between the Cadillac XT5 and Cadillac XT6, while the cabin will come equipped with a massive 33-inch display similar to that of the all-new 2021 Cadillac Escalade. A U.S. launch is expected in 2022 for the 2023 model year.
Cadillac LYRIQ celebrates a new design language for the Cadillac brand, one that is assertive, expressive and modern.
We’ll soon get to see for ourselves if the upcoming Cadillac Lyriq design does indeed live up to expectations, as it’s slated to debut Thursday, August 6th, at 7 PM EST. Make sure to check back in, as we’ll have more content on Caddy’s first-ever EV posted soon, and don’t forget to subscribe to GM Authority for more Cadillac Lyriq news, Cadillac news, and 24/7 GM news coverage.
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When in gods name will they get rid of vertical lights? They have not done a back end justice on Cadillac for ages and those vertical honda + volvo lights in the back need to be canned – no one gives two zhsitz about them.
The vertical blade lights are the most recognizable Cadillac design motif in use today. Even non-car people instantly know when a car approaching them is a Cadillac.
Seems like no one gives “two zhsitz” about your design preferences, not the other way around.
Even non car people? Are you high? When is what approaching them? A bland, unrecognizable blob? What is the design motif of a Mercedes? I’ll tell you – nothing, except the badge – which is the way it should be. Instead of saddled with this ridiculous constraint.
The front light blades are easily identifiable and precisely why Cadillacs are not “bland, unrecognizable blobs” like most Mercedes. Reports said designers toyed with moving the new Escalade away from tall taillights but clinics showed consumers were passionate about retaining the unmistakable visual cue.
It seems like all the Cadillac haters want the blades gone.
@bubbaq
Yeah, I’m definitely the high one here lol. Dan Berning is right, you seem to come here only to pick fights and try to piss people off with constant negativity and political trash. This is a site for car guys to talk cars dude, lighten up a bit. Yours appears to be a very sorry existence.
Guess BMW should ditch the kidney grill…
I guess Audi and Mercedes should invent something, since they have no recognizable design motif like Cadillac.
You don’t see any similarities within the MB and Audi lineups?!?
bubbaq: I’m just not sure of your motive on here. Seems like you purposely post things just to see what kind of negative comments you can get? I mean, come on. You don’t really mean some of the stupid things you say on here do you?
It’s called history. Cadillac (and most all brands) have some type of great history and design is often a large part of that history. As G8Burnout says below, that is a highly recognizable trait for Cadillac. If you go back and look at some of the models that didn’t utilize them, they blend into the crowds of other products driving down the road. Just like BMW has the kidney grilles and RR has the flying lady ornament. Those are historical traits those cars have that people recognize as being a BMW or RR, etc. If you have any bone in your body that is a car-person type, I can’t see how you could honestly post your comment as being serious. I say you are just looking for attention.
@Dan Berning
Well said. Especially on history, the light blades in the back are meant to evoke the old tail fins of decades ago. Which was also highly desirable back then for being so unique to the market.
I’d actualy argue the vertical light blades are one of the few true Cadillac home runs in the last 2 decades.
Thanks. I fondly recall my parents first Cadillac: 1975 Sedan DeVille in light green. Those thin (pre 3rd brake light era) vertical taillights were amazing to me as a young boy. I could always tell the Caddy’s from behind in the dark. With just a few exceptions that I can think of (Cimarron, all Sevilles/STS’s, Allante), I believe nearly all Caddy’s had them.
wait I’m confused, how will the lyriq design do the ACTUAL lyriq justice if it will look exactly like the concept? I don’t think its all that ugly but i definitely think the rear end will throw some people off
The track record they have, we can only hope so anyway.
Well the ELR captured the Converj concept quite well, so I don’t doubt they will do great here.
I’m really looking forward to this reveal. The side profile already looks great to me (proportionally speaking), but the front end is what I’m looking forward to seeing the most.
What may end up being the most interesting thing to consider is how the Lyriq front end will translate to future Cadillac EV sedans…assuming (and hoping) they exist, beyond the big boy Celestiq. That teaser video of the grille looked really promising.
At $200K a copy or over twice the price of a Tesla sedan, Cadillac’s Lyriq can be perfect and still be considered a failure if no one buys the new electric vehicle.
Will you stop spreading this nonsense… The LYRIQ is not the 200K Cadillac!
The hand built ultra lux, low production, Celestiq is!
These are mere facts Nebula, not that important. $200k Celestiq high-luxury sedan, $70k Lyriq crossover, what’s the difference? It’s the same thing, really!
Apparently no one gets sarcasm lol
I’d stop replying to him due to his continuous nonsense.
Ignore that $200K comment. He is the “Omega” of car idiots.
The problem is concept cars do not always translate well to the real world.
The ELR was a home run in looks but was really just a 2 seat car as the backseat was only good for leg less people.
The Camaro was a great design but how many have complained about not being able to see out?
THE SSR WAS Cool to look at but in the real world had such poor ergonomics to where you had to open the door to move the seat and the knobs on the dash were painfully small rebased from Alfa Romeo. The nose was a magnet for stone trips,
Lets hope this is a great styled vehicle but one that is very useable and driver friendly.
At 5’10” sat in the rear of the Family ELR, it isn’t that bad.
You had the seat forward. If the seat was back for an average driver there is little room. I have been their and 5 11. The point is it was far from good,
It seems to me that the entire vehicle should scream CADILLAC! With every element, and from every angle, and not just depend on the front and rear lighting to get the message across. Hopefully, we’ll see more of this in the new Lyriq.
I know that they stated that this vehicle will be 95% production ready but is that translates or comparable to ELR concept from production ELR or Lincoln Continental concept to production Continental? The Lincoln Continental concept was mostly production ready compared to ELR concept. The ELR concept’s interior was more show than production ready whereas the Continental concept’s interior was more production ready. But based on the video, looks like the interior is more production ready than that of the ELR concept for the LYRIQ.
What?