Findings from the J.D. Power 2020 U.S. Tech Experience Index (TXI) Study were released recently, recognizing the Cadillac Escalade as a top luxury model for emerging automation.
J.D. Power’s TXI study provides analysis of the latest automotive technologies and how customers value and interact with them. Now in its fifth year, the 2020 TXI study is based on responses from 82,527 owners of new 2020 model-year vehicles, with surveys conducted after 90 days of ownership. This year’s study was fielded between February and May of 2020.
The TXI Study looked at 34 different automotive technologies, which were then divided into four categories, including convenience, energy and sustainability, infotainment and connectivity, and emerging automation. In a tie, both the Cadillac Escalade and Genesis G70 received recognition in the emerging automation category for rear cross traffic warning technology.
Overall, Cadillac faired quite well in the latest J.D. Power 2020 U.S. TXI Study. Based on customer responses, all brands studied were given a score on a 1,000-point scale based on the customer experience with regard to technology features. Cadillac ended up placing third overall behind Volvo in first place and BMW in second place, scoring 577 points. Meanwhile, Volvo scored 617 points and BMW scored 583 points. Cadillac beat Mercedes-Benz, which placed fourth with a score of 567 points. Genesis was fifth with 559 points. The industry average was set at 522 points.
While this year’s study focused on 2020 model-year vehicles, it’ll be interesting to see how the all-new 2021 Cadillac Escalade fares in next year’s study, especially with the next-gen model’s array of cutting-edge tech features, which include Super Cruise semi-autonomous driver assistance, and a curved 33-inch OLED infotainment screen.
Source: J.D. Power