We’re still a few weeks away from the official debut of the all-new Cadillac Lyriq EV crossover, but GM Authority has already uncovered the name of another future Cadillac electric vehicle.
The new name comes from a recent trademark filing in Switzerland, which was made July 22nd with the Swiss Federal Institute of Intellectual Property. According to the filing, the future Cadillac electric vehicle in question will be called the “Symboliq,” per Cadillac’s latest EV naming convention.
Both the singular name “Symboliq” and the phrase “Cadillac Symboliq” were filed. The filings list “Motorized land vehicles, namely automobiles” with regard to the Goods and Services in which the names will be used.
Country of Origin | Serial Number | Filing Date | Language of Application | Goods and Services | |
---|---|---|---|---|---|
Cadillac Symboliq | Switzerland | 10341/2020 | July 22, 2020 | German | Motorized land vehicles, namely automobiles |
Symboliq | Switzerland | 10342/2020 | July 22, 2020 | German | Motorized land vehicles, namely automobiles |
The Cadillac Symboliq is believed to be one of three as-of-yet unnamed Cadillac electric vehicles outlined in the recent General Motors 2019 Sustainability Report.
As we covered previously, the report outlines five Caddy EVs total, including two named vehicles – the Cadillac Lyriq EV crossover, and the Cadillac Celestiq flagship sedan. The three remaining EVs are unnamed, but include a full-size SUV that takes DNA from the Cadillac Escalade, a globally sized three-row crossover emphasizing family-oriented practicality, and an attainable-luxury crossover similar to the Cadillac XT4.
The new Cadillac Symboliq takes after the brand’s latest EV naming convention, which moves away from the CT# and XT# nomenclature used currently, and instead focuses on full names with the “iq” suffix. According to Cadillac’s head of global brand strategy, Phil Dauchy, the “iq” naming convention “signals that Cadillac is bringing a different type of vehicle to market, one that works in concert with man, nature, and machine.”
The question is – which Cadillac electric vehicle will use the name Symboliq? Let us know what you think in the comments, and make sure to subscribe to GM Authority for more Cadillac Symboliq news, Cadillac news, and around-the-clock GM news coverage.
Comments
Escalade is the most symbolic vehicle from Cadillac’s modern lineup. It would be reasonable to think Symboliq is a full-size, Escalade-inspired EV SUV. Although, I personally would just rather Escalade EV. The Escalade name is powerful to many.
I feel like they could also call the Escalade inspired vehicle the iconiq. If they’re saying the lyriq is inspired by the music industries love for cadillacs, then why not go with iconiq for the car that most celebrities seem to use?
Nick,
Hyundai already has the Ioniq as a name for their EV. Iconiq and Ioniq are awfully close. I think Cadillac really copied Hyundai with this EV naming scheme. They haven’t been original on anything lately so we know they copied somebody and it’s pretty obvious it was the carmaker from Korea.
I didn’t realize that Hyundai even had an EV besides the Kona, but of course I don’t pay a ton of attention to them or Kia. I do feel like the Kia tellurides and Cadillac XT6’s look extremely similar from a design standpoint, though. Maybe a little more slight replication wouldn’t hurt?
I say that it is a coincidence that Cadillac don’t give a flying fart what Hyundai does how they name their vehicles.
Cadillac better never change the name of the Escalade. Its the face of the brand.
Honestly, if they are hellbent on sticking with “iq” ending, why not Escaliq?
Symboliq sounds dumb. Change it to Symphoniq.
That’s better!
Seriously is better.
Next up… The Escaliq
You answered the question in the article.
” a globally sized three-row crossover emphasizing family-oriented practicality.”
Country of Origin: Switzerland
“Let us know what you think in the comments”. Great, here is my 2 cents worth.
What the hell is going on with Cadillac? I have been a defender of the brand forever and I can personally say that I still love the “thought” of Cadillac. But decisions such as this, the XT/CT/AT XL/SR “names”, and just the overall failing direction the brass at GM/Cadillac have or don’t have is alarming. It’s like they rotate a new group of morons into the higher up offices and allow them to make whatever decisions they want. Do they not have the ability to get someone, anyone, into the decision making rooms who can understand the history of Cadillac instead of continually trying to rewrite it? I swear this latest round of stupid names was the idea from some hipsters smoking pot in some room and they were listening to music and reading the “lyriq’s” while being high. Conversation goes something like this: Hey dude, that was some good s- – t! Give me another hit. Oh, that song is great. What are the words again? Hey, we really need to get back to work. I know, these cars won’t name themselves. Hey, what about giving all future Cadillac’s a name with the “Iq” sound at the end? Great, Now let’s smoke some more pot.
The “name” Symboliq is totally stupid, means nothing and proclaims luxury like a zit on your face that’s about to pop.
Dan,
I feel the same. It’s just indefensible at this point. I’ve rooted for them for years and dreamt of a better future where Cadillac is respected again. I have nothing left to give. I’m exhausted by it all. If they want an apt name to reflect what I think of the people in charge at Cadillac, they need to trademark Cadillac Moroniq because I think the whole cast at GM/Cadillac are a bunch of clueless morons who have no idea about the history of Cadillac or how to save the brand from extinction.
C A D I L L A C M O R O N I Q
@Ci2Eye: Huge lol. I love it!
All GM/Cadillac leadership called the “CADILLACMORONIQ”!!
Would that model have a laser engraved image of GM management on the dash?
+100
When the first-gen CTS hit the market, my interest was lifted. 2nd gen was like okay, we’re getting traction. 3rd gen CTS was like ‘yeah boy, bring it’. Then add the ATS and I was all in.
Then started salivating when all the news about a ‘new vehicle onslaught’ every 6 months was on the horizon. We are on the other side of those vehicles and in the overall save for perhaps the Escalade, the brand hasn’t budged in perception but has fumbled at every step. If I were a 3rd gen CTS owner, there isn’t a a vehicle for me to move up into and I would not trade it in for a CT5.
How Steve Carlisle recently got promoted is a head scratcher. Wasn’t he the one that said that word of the CT6 demise was incorrect and that it would continue in N.A.? Um, CT6 is gone.
So this upcoming EV onslaught is my last hope for Cadillac. Either they have such a stellar game-advancing EV product lineup coming up that gives them confidence to think that they can also sell a hand built 200K model or they’re just delusional. After how the CT6 and the Blackwing engine were mishandled, I wonder how many people will be willing to part with 200K when Cadillac may just pull the plug – pun intended – when it doesn’t sell in droves.
GM could not find a plant to continue to build the CT6. So the CT6 here in NA is dead for the time being until a successor model comes.
The Celestiq will be hand built between 1.2 to 2 cars a day. So 1.2 to 2 times 365 days a year is estimated at around the volume of 600-700 globally. The Mulsanne sold less than 500 units globally a year but the asking price was at $300k starting price.
With this type of expensive project, I expect a life cycle of 10 years which is a norm for ultra luxury class like Rolls Royce and Bentley.
1.2 to 2 cars a day will never happen at GM! Hand built at GM just means a very low line speed maybe they build one car every couple of minutes not one car a day. Don’t let GM lie to you. Every car that runs down the assembly line is “Hand built” what do you think we build them with? Our feet? If anything is being assembled at Hamtramick expect spotty quality.
You are clueless if you think a $200K vehicle is going to be build every couple of minutes. And GM never stated it was going to be built at Hamtramick w/ this car. Try again.
Gary,
Agree.
When the first-gen CTS hit the market, my interest was lifted, and we bought one. A 2004 CTS, 3.6 RWD. It to this day, is the BEST vehicle we have EVER owned !!!!! Just simply loved it, still love it as it is in storage, as I just cant sell it ! Needs a timing chain at 140,000+ miles, yet that is 140,000+ miles and NEVER a trip to a service center !!!
Now I agree on the second gen also. I like the way the second gen looked even better than the first, and with the now AWD offering with a 3.6, I too thought we’re getting traction !!!!
However here is where our or my opinion differs from yours. The 3rd gen CTS. Let me say, it is a great vehicle, at the time the interior is what we/I wanted, the quality of the interior was up to par and competition , for the time. OK so here is where we were at ! You liked the first gen CTS, and the 2nd gen CTS, and the 3rd gen CTS, for us the 3rd was now to big ! Cadillac CHANGED the size, I was told to compete with the foreigners. Well for us that was not what this customer wanted, so we moved to an AWD ATS. The ATS — is — to small, yet we could live with that as the CTS was too large. This move had NOTHING to do with price, we could buy the top Escalade if that was the vehicle we wanted, its what we want to drive. Now we LOVE just LOVE our ATS, however it is just —!!!!!!! JUNK !!!!!!— The 2.0T power put to the road by a 6 speed transmission is junk, shift points, are a joke, rear end leaks yet to this day, CUE screen delaminated, and the CUE system is just faulty ( does not respond, does things on its own, etc. ) Now let me make this clear We LOVE our ATS, its just —-!!!! JUNK !!!!—-.
So we were ready to get a new vehicle, to replace this JUNK, out of everything we drove from Mercedes, BMW, Cadillac, and Audi, we chose an Audi A4.
OK, so we were aware Cadillac was coming out with this new GREAT onslaught of vehicles, and I thought the new man at the top was a true luxury person, we also just simply LOVE the look of the Escala, so we decided to wait, and keep our JUNK ATS, until we see what Cadillac had to offer, ( you know because GM only released concepts and no real vehicle information ) So we waited, we thought we might move into an SUV even, as we owned, at that time a 2005 SRX AWD V8. Now we really liked the early talk of the XT4, man we thought this vehicle was going to be it. WOW —– JUST WOW, were we WRONG, the XT$ we test drove isn’t even a Cadillac, other than maybe the headlights. The interior is just the cheapest quality crap GM could have come up with, and top that off with the under powered FWD/AWD 2.0T, WOW, just WOW !! And again, we would have bought this vehicle, day one, and still like the exterior of the XT4 and LOVE the size, but one more time, it is an underpowered cheap FWD GM ( Chevy ) , with a cheap ( Chevy ) interior !!
Yet the onslaught is still coming, and we think, that Escala is going to be released !
So we wait, and wait and wait some more.
Cadillac is coming with the new CT5 and will be the same size as the gen1 and gen2 CTS, so we are all over that, and we think ” it has to be the Escala ” its a replacement for the CTS and other than the Escalade, is the money maker for Cadillac. It is CLOSE, yet Cadillac just had to do it so d4m cheap. We like the size, we like the look, we can get AWD/RWD, we can get a 3.0TT. BUT why, WHY Cadillac/GM had to do this vehicle so d4m cheap !! The side rear, should have been a window, just CHEAP, but we could have lived with that, yet the interior just was a no go !!!! again it is just a cheap ( Chevy ) interior, out ATS has a nicer interior than the CT5, your CTS is way nicer than this CT5, for the money and what the competition has to offer for the price, DONE, just had enough !! All Cadillac needed to do is the Escala dash, like the new Escalade, and the new Lyriq in this vehicle, and put a window in the side rear. We would own, right now, a new XT4 and a new CT5, and put the ATS junk behind us.
Nope, now all Cadillac has to offer is the Escalade in an ice, and the lyriq in an EV. Just nothing for us !
Even if we would buy an EV, the lyriq is to large, for us. Yet again we hear there will be a XT4 sized EV. GREAT, with the Lyriq interior, great, yet NOTHING to offer in a midsized ICE vehicle except a cheap Chevy with a Cadillac badge.
I already own one $80,000.00 GM vehicle with a $20,000.00 cheap a$$ Chevy interior, a Denali HD truck !
I don’t need another $60,000.00 Cadillac with a $20,000.00 cheap a$$ Chevy interior, a Cadillac CT5 !
Maybe GM will redo the CT5 interior, as fast as the Denali truck interior, yet I bet not. Why ? Because the CT5 customer already owns an Audi or Mercedes, or BMW, but the GM truck people are still moving to RAM and soon Ford ( as they redo theirs ), and also remember, the ONLY thing GM has left is the full-sized truck/SUV, for profit !
I’m not sure it’s most of the young stoners that are making the decisions. They are just part of the “creative team” .But I like your comment. It still has to be approved by old stoners. Or, maybe old drunks.
Overpaid chunks?
were you in the room? hahahahahah
Gotta love the eboniqs coming to Cadillac, turning into Chrysler I see
Take your racism over to Parler, dude. The mouth breathers over there love that tiny brain way of thinking.
Ebonics is not racist. Colloquial language, that at one point gained steam among many African Americans. I suggest you do some reading. Final comment – mouth breathers? Bigoted much? The irony escapes you tremendously.
Great sleuthing work GM Authority! Keep up the hard work obviously. We appreciate it!
The name is as stupid as the rest of them but at least we know the direction they are headed for now. It’ll likely change again but for now, there’s another “ick” or perhaps we should say “icky” name to add to the collection.
if you don’t like the new names, don’t worry. they’ll probably change again in a few years.
Or maybe even tomorrow.
Agreed!!!
Will someone please take Cadillac out behind the shed and finally just finish it?!?!?!?
Ignoring what everyone else has said about name (I do look forward to the Moroniq), what about the line up? 5 EV’s great. But only one of those is a car? And that car is going to be priced to be unattainable? Fuiq you Cadillac. I’ll make sure to swing by in my 4-Series to remind you of what you could have been,
General Motors Cadillac Lyriq EV is expected to cost $200K; but given that is more expensive than Tesla EVs, one has to wonder whether there will be sales volume for this model or whether should the Lyriq be canceled.
The 200K car is the Cadillac Celestiq and it’s going to be built by hand 1.2 cars a day.
The Lyriq is going to be mass produced and is likely going to be around 70k mark.
They can’t sell 1.2 a day
not sell, build.
1.2 cars built a day….at GM…..you, and whomever told you this, are both delusional. Good for a laugh though.
What will it be syboliq of is the nagging question. This new naming strategy is getting way to weird.
Cadillac changed from their classic names like Eldorado, to CT6, XT5 so the number gives
people a relative size/cost. Now they want to use ……IQ names that mean nothing.
What is wrong with Escala or reusing old names?
Even Escala3, Escala4, Escala5 would make more sense.
Escala maybe. But Eldorado only has good connotation to GM fanboys. The demo they’re going after isn’t going to think Eldorado, Coupe de Ville, and Brougham have any clout.
Wait I take that back….neither Cadillac nor I seem to be able to clarify exactly what buyer they’re going after.
Here is the problem here. We get some folks all.hung up on names, numbers and letter.
Yet they stop focusing on the things that matter,
As a man from Romeo MI once said.
“ If it sounds good, you’ll hear it. If its marketed right, you’ll buy it. But… If its real… you’ll feel it.“
That was a out music but it could easily be put on automobiles. Now here is the keys for Cadillac to hit. They need to do much of what Apple does to sell Mac Books. Just pull up an unboxing video on YouTube. These people geek out because the product looks spectacular, it feels like very high quality, they even keep the packaging as the boxes feel of top shelf quality.
Cadillac lacks presentation and feel. I was in a XT5 and while a nice car it just feels like a GM car. They need to do better.
I could care less about the new video dashes but I admit these are things that draw many customers just because it is not something you can get in just any vehicle at this point. It adds a level of status and pride of ownership.
People who pay a lot of money for cars like this want to be noticed.
Tesla did the Apple thing. The car really is not the best styled car ever done. But the technology and the image building has given those who buy it special recognition.
In the end it is things like this that matter and much less what it is called. The car defined what S model means. Escalade meant little till sales and product defined the name.
The reason the Escalade has done so well is image and how it turns owners into more than just another car on the road. They hold a sense of pride of ownership.
If Cadillac can market these EV cars right, they build them in the highest quality, and make them feel and look like they are top shelf and not just another GM car they will be fine no matter the name.
Just to make my point. Cadillac was built on the thinking of being a leader and marketing this fact.
Oct 1915 this was what Cadillac posted on a page of the Saturday Evening Post. While the verbiage may be a little old it is a statement that should still be used today at Cadillac with the into of the new EV cars. I have it posted in my office .
The Penalty of Leadership
“In every field of human endeavour, he that is first must perpetually live in the white light of publicity. Whether the leadership be vested in a man or in a manufactured product, emulation and envy are ever at work. In art, in literature, in music, in industry, the reward and the punishment are always the same. The reward is widespread recognition; the punishment, fierce denial and detraction. When a man’s work becomes a standard for the whole world, it also becomes a target for the shafts of the envious few. If his work be mediocre, he will be left severely alone – if he achieves a masterpiece, it will set a million tongues a-wagging. Jealousy does not protrude its forked tongue at the artist who produces a commonplace painting. Whatsoever you write, or paint, or play, or sing, or build, no one will strive to surpass or to slander you unless your work be stamped with the seal of genius. Long, long after a great work or a good work has been done, those who are disappointed or envious, continue to cry out that it cannot be done. Spiteful little voices in the domain of art were raised against our own Whistler as a mountback, long after the big world had acclaimed him its greatest artistic genius. Multitudes flocked to Bayreuth to worship at the musical shrine of Wagner, while the little group of those whom he had dethroned and displaced argued angrily that he was no musician at all. The little world continued to protest that Fulton could never build a steamboat, while the big world flocked to the river banks to see his boat steam by. The leader is assailed because he is a leader, and the effort to equal him is merely added proof of that leadership. Failing to equal or to excel, the follower seeks to depreciate and to destroy – but only confirms once more the superiority of that which he strives to supplant. There is nothing new in this. It is as old as the world and as old as human passions – envy, fear, greed, ambition, and the desire to surpass. And it all avails nothing. If the leader truly leads, he remains – the leader. Master-poet, master-painter, master-workman, each in his turn is assailed, and each holds his laurels through the ages. That which is good or great makes itself known, no matter how loud the clamor of denial. That which deserves to live – lives.”
Cadillac ad 1915 Saturday Evening Post
C8.R,,
!!!!!!!! RESPECT !!!!!!!!!
Now that was worth every bit of writing and reading !!!
And not ONE, NOT ONE mention of COST, or an excuse of failure !!
Get it done !!!!!!!!!
It does not matter one bit, not one ! What Cadillac calls these new vehicles !
They can call them $hit, if they are a true Cadillac !!
If they are a true Cadillac, people would be like ” I want some of that $hit !!!!!
And one more thing, about the Escalade you wrote above, the Escalade Is a GM truck at heart !! I would say that 70% of why the Escalade is as popular as it is, is that one reason alone !!!! It has proven to last !! Other than the GM 8 speed junk transmission, the line of GM full sized SUV’s have proven themselves over the years !!
While the rest of the Cadillac lineup has changed names, engines, transmissions, interiors, sizes, comfort levels, just about everything you could change in a vehicle, the Escalade ( was ) just another good old long lasting Chevy truck !!!!!
Funny all these products and still complaints, Lincoln has a new electric coming called Q-uit.
Im sorry, i love Cadillac, i drive one, but these names sound stupid. The numerical names were kind of dumb but were ok at least . These new LIQ names i cant stick up for.
With new names ending in Q, a rumor I am trying to start says there will be a subcompact Cadillac called the Soniq.
These upcoming EV’s better be World Class vehicles.
These names are just idiotic in my humble opinion.
GM and Cadillac spent years getting the CT and XT names out there and now they do a complete 180.
Mary Bara – how about CRAPIQ! That about sums up your leadership
Don’t be so moroniq
Why not Zamboni lol
I don’t think that will cut much ice with potential buyers.
If they want to make something symbolic in the 21st century. How about a big long RWD cadillac sedan with a V8 and motors with the odd design language that made so many people love Cadillac? Make it rival a Bentley.
Focusing on these goofy EV names will not lure people in. How about focusing on giving all cars currently in Cadillac portfolio the present escalade treatment. That is solely what they need to do. EVs that will come in the future with small market share will not save the brand.
So stupid!! Why Cadillac, WHY!!?! They are the laughing stock of the luxury field in the automotive world.
The people in charge of the brand seem like some wannabe hard ass hipsters from L.A. that think they’re cool, but deep down, are just a bunch of dorks.
The constant name changing, and inconsistencies of Cadillac the past 20 years has ruined its reputation PERMANENTLY as being the leader of luxury cars.
As an owner of 64 Cadillac, and a 50’s Cadillac, these were true ultimate high quality cars that stand out and get respect and are noticed wherever I go. The days when Cadillac was truly the king of luxury. They started to go downhill in the 70’s and more so in the 80’s with poor engineering designs and unreliability in many of its models. The 90’s wasn’t that much better especially from a styling standpoint.
Now they are an unrecognizable brand. I could see names like 60 special or a 62 series Cadillac name being used today. Obviously they will never reuse awesome names like the Eldorado, Fleetwood and Brougham, nah that’s just too gangsta for new heads at Cadillac. They need all these new age names that sound soft and different and not in a good way.
Hopefully their vehicles are at least head turners, because if not, then they are totally completely Effed for good. Too much competition out there too mess this up.
Once again, I attempt to read through all the comments to see what other think and are saying. Glad to see I’m not the only one thinking this new EV naming stategy is stupid. With that said, one thing that I’m not seeing anyone bring up. We have all talked about GM/Cadillac not sticking with names, but that’s not really true. Take a look at some of the best selling models in the GM line: Silverado, Sierra, Suburban, Tahoe, Yukon, Blazer/Trailblazer and I’m sure a couple more I’m overlooking. These have been in use for many years although some have had breaks in use a few times. Now look back at some very good selling models over the years: Eldorado, DeVille, Malibu, Nova, Impala, LeSabre, Park Avenue. The reason I bring this up is because GM must find good names, put them on great products, and then KEEP THEM!! Stop the constant rotation of one stupid name after another, just to then question why XYZ model doesn’t sell. NEWSFLASH GM, peopel won’t buy what they have no idea it is or who makes it.
For years now I’ve been reading on this and other forums how stupid Cadillacs Alpha, then alpha- numeric designations are. “Use names!” was everyones cry. “These German sounding things are dumb!” ” What the Hell is a XTS?” Etc., Etc…..Blah Blah Blah….
Well, now you’ve got your wish….
What?….. you’re STILL not happy?
Kryst on a cracker!
I’ve read in comments above that the new model names are “meaningless”. Well, that comment is itself meaningless. What does Camry ” mean”? What does SLC “mean?” What does X5 mean? What does Montclair mean? Edsel? What does Corolla mean? What does DeVille “mean”? “Calais? Isn’t that a Seaport in France? Why name a car that?”What does ANY name or designation “mean”?
Nothing.
Nothing except what meaning the manufacturer gives it. To condemn them before rhe product and its attributes are revealed is……well…..meaningless.
Post of the day!
Thank you, Johnls.
Camry is an angilcised pronunciation for the Japanese “kanmuri” the word for “crown”. In the 1950s, when Toyota was still Toyopet, and a curiosity in the US market, there was a Toyota marketed under the name Crown. This is a recycling of the name. (I remember seeing on on the showroom floor at what had been the Hudson agency on Hollywood Boulevard. Old time Angelinos may remember the same location being Hollywood Sports Cars.)
Corolla? A formation of flower petals, usually in a whorl pattern. So, yes, the names mean something.
A return to names is – to this old codeger – welcome, but with a qualifier: use real words or place names. Lincoln has gone to a navigation – aviation theme with names like Aviator and Navigator, or to real words like Nautilus. They “sound right”.
Cadillac, going with this ootsie-kyootsie nonsense of odd spelling for common words is just, for want of a better word, contrived. They are trying too hard. I grant that names like deVille, or Sixty Special might not resonate today, but – again, to me – the new naming convention means nothing, and likely means nothing to the rising young or middle-aged executive or doctor.
As for the constant name changes, Cadillac is not alone in this. I joked with a Chevy salesman that they need a new model called the 500, in commemoration of all the names they have been through over the years. Granted, names like Vega and Corvair have, for better or worse, bad connotations so shouldn’t be re-used. But, Del Rey, Biscayne, Bel Air, and other names of the past could still work. At least Buick has been reasonably stable, and does re-use good names like Century and Regal. The “En…” naming is not bad, and at least the words and names are spelled without cuteness entering the picture.
Any new car comes out for the first time will lack history for the first generation model w/ a name or alphanumeric does not have a past to fall back on. If you were around, people complained the same thing about Lexus, Acura, Infiniti and Tesla in the early days but look at where they are now.
So, I don’t know what your point is. The vast majority of the people could care less what the vehicle is called as long it surpasses expectations which is far more important.
And why does the name have to spell correctly for it to make sense? Are you saying that Cadillac should not be different and unique from the norm? There’re some models with actual names have no business having but I digress.
Engineering and development cost money! (BAD) Names cost nothing! (GOOD). GM penny pinching……. Hype the names product secondary. I do like the names. I just hope they don’t cheap out on the final product. Not optimistic…
I just don’t care about car naming. Call it whatever you want I’m just going to de-badge it anyway.
Next, Cadillac under Mary Bara decides to combine toasters and electric cars. Cadillac will be first to market she declares in 2049! Upcoming toaster teaser images to be shown soon GM leaders say….Chinese first have to give it the green bubble tea light.
I still think an electric sporty el dorado coupe and convertible could be wildly popular if done right!
Why on Earth do you think that?
I like the new model names. May I remind you absent minded old farts you loved the Evoq and Provoq concept cars 20 years ago? And loved even more the mis-spelled ElMiraj and Vizon? Has NOTHING to do with ebonics, Hyundai Ionic, or Barra. Y’all just want a spot to autonomously bitch.
And so do I; so on that note CHEERS to laying to rest the CT/XT (number) model names. Was a bad idea as it just wasn’t within the Cadillac identity to pull it off without looking like a Euro wanna-be.
” In 1701, Antoine de la Mothe Cadillac founded Fort Pontchartrain du Détroit (which became the city of Detroit)” (per Wikipedia). So what business did Cadillac have creating Cadillac House in NYC? None. Waste of resources.
Releasing CUE before it was a Standard bearer? Releasing XT6 into the most important sales segment as a gussied up Acadia? Chickening out on producing the concepts folks drooled over (Ciel, Cien, ElMiraj, Escala)? Downmarket ATS/CT4 following the lead of the Euro3 instead of leading as only a “Standard of The World” could do? Wasting the incredible Omega platform and the Blackwing? Lot’s of disheartening moves in the last decade. Going all-electric while you’ve skipped having any hybrids? Yikes, but full marks for being bold.
On a positive note – Signature light blades coming and going? Brilliant. Oh, and XTS facelift adding the horizontal light elements front and rear and general MCE? Best esthetic improvement of the decade of the whole industry! But WTF was there ever a Cad on a Malibu platform?
In summary, you can move with the times without going all “New Coke” on us.
I truly hope the EVs that come to market in the next few years are befitting the name Cadillac, and all it entails, no compromises, no excuses, no playing catch-up. Just ostentatious American perfection.
I can only guess, and hope, that canceling so many sedans means their replacements will be EVs.
I’m waiting on the Coupe de Villiq
I’m thinking they need a new name to replace Blackwing. It’s been around for, like, ever; since 2019 I think. Majorly outdated now since Cadillac lives in dog years and everything ages so fast and all….
I’m thinking Bioniq would convey a sense of super mechanical abilities. Imagine this lineup:
Small CUV
-Lyriq PL
-Lyriq Bioniq Double-U
Mid-Small CUV
-Smyboliq Y
-Smyboliq Bioniq Dual Motor
Mid-Mid CUV
-Moroniq ‘Barra Edition’
-Moroniq Bioniq 800 NM
Large Lux CUV 4-door Coupe
Cellistiq
Cellistiq Bioniq Quad Motor
Large/extra long CUV
-Escaladiq ESV
-Escaladiq Bioniq
CUV Tall Roof Sport
-Fantastiq Fantasy Edition
-Fantastiq Bioniq
Of course all of these would be marketed as “First Ever” models and all would be built in China since there’s nothing like a shiny gold ‘Made in China’ label to denote craftsmanship and exclusivity.
Brilliant blog…