J.D. Power recently published the results from its 2020 APEAL Study, naming the 2020 GMC Sierra HD as the top model in the Large Heavy Duty Pickup segment.
- *No other model in this segment performs at or above segment average
The APEAL Study is the consumer intelligence company’s annual look at how major automakers and specific models fare with regard to an owner’s emotional attachment and level of excitement regarding his or her new vehicle. This includes things like “the sense of comfort and luxury [owners] feel when climbing into the driver’s seat to the feeling they get when they step on the accelerator.”
The study looks at 37 different attributes, which are then aggregated to produce an overall score on a 1,000-point scale. This year’s study is based on responses from 87,282 owners of new 2020 model-year vehicles, with responses provided after 90 days of ownership. The study was fielded between February and May of 2020.
The GMC Sierra HD was found to have the highest APEAL score in its segment, beating the Ford Super Duty in this year’s study. It should be noted that beyond the GMC Sierra HD and Ford Super Duty, no other model in the Large Heavy Duty Pickup segment performed at or above the segment average.
The 2020 GMC Sierra HD represents the fourth generation of the nameplate, dropping in with a complete overhaul for the heavy-duty 2500HD and 3500HD models. The powertrain lineup includes the naturally aspirated 6.6L V8 L8T gas engine, which produces 401 horsepower and 464 pound-feet of torque, and the 6.6L V8 L5P turbo-diesel Duramax, which produces 445 horsepower and 910 pound-feet of torque. The latest Sierra HD rides on the GM T1 platform, and is produced at the GM Flint Assembly plant in Michican, and the GM Fort Wayne Assembly plant in Indiana. The 2020 GMC Sierra HD became available in Q3 of 2019.
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Source: J.D. Power
Comments
We shouldn’t kid ourselves as this is considered the best large heavy-duty pickup for a reason.. it’s available in beast mode which means a naturally aspirated 6.6L V8 L8T gas engine, which produces 401 horsepower and 464 pound-feet of torque, and the 6.6L V8 L5P turbo-diesel Duramax, which produces 445 horsepower and 910 pound-feet of torque; if you’re really going to do some work in your pickup where as much as 910 lb-ft of torque is a necessity then getting something with a 2.7L 4-cyl turbo isn’t going to cut it.
Fords eco boost 3.5L in their F150’s put out more torque than the 6.6 L, with much better fuel economy, whats the big deal??
I believe the 6.6 gas motor is going to be a real game changer. Most people don’t need 1,000 lbs of torque for recreation purposes, so an LS motor designed more for heavy duty than high performance is brilliant. This is the motor I will order in my new Savana van.
All GM needs is to replace the tired 6 speed with 10 speed which will be a combo hard to beat.
Ace job GM, keep the momentum going!!!
I believe the 6.6 gas motor is going to be a real game changer. I think the LS motor was designed more for a performance vehicle. This 6.6 LS motor was specifically designed for a more heavy duty application. Few of us need 1,000 lb ft of torque to tow our toys on the weekend. This new motor, for me ,is the answer.
to bad they can’t keep up on their interiors