General Motors released a new teaser video for its forthcoming GMC Hummer EV Sport Utility Truck this week, showing off the new all-electric offering with a shadowy silhouette. Interestingly, the video also teased the GMC Hummer EV’s follow-up SUV body style in similar fashion, revealing that the new sport utility vehicle could be a good deal smaller than previously imagined.
First, a little bit of background. It was originally believed that the next-gen Chevrolet Colorado and GMC Canyon would ride on an overhauled vehicle platform dubbed GMT 32XX, which would replace the current GMT 31XX platform. It was believed that this new architecture would also provide the bones for an all-new midsize SUV that would take on rival products like the Jeep Wrangler and new Ford Bronco.
However, as we covered last year, it was not to be, as GM reportedly canceled its new 32XX truck platform, and with it, any hopes for a midsize body-on-frame SUV to take the fight to the Wrangler and Bronco. Instead, the next-generation Colorado and Canyon will ride on an updated version of the GMT 31XX platform dubbed 31XX-2.
Now, however, it looks as though the new GMC Hummer EV SUV could drop in as a midsize sport utility vehicle with off-roader aspirations, the same attributes as the previously proposed ICE-powered SUV riding on the now-canceled 32XX platform.
It was originally believed that the new Hummer SUV would be sized similarly to the current full-size GMC Yukon, given the Hummer EV rides on the new BT1 vehicle platform, an EV-focused variant of the GM T1 platform. However, the recent teaser video suggests significantly smaller dimensions.
Regardless, the new GMC Hummer EV SUV will undoubtedly occupy a different price point than the Wrangler and Bronco, with pricing expected to hit at about $60,000 – twice the tag of its $30,000 rivals. Still, the prospect of a smaller midsize offering stuffed with Hummer EV goodness is enticing, to say the least.
To note, the upcoming GMC Hummer EV pickup truck will be a Jeep Gladiator fighter in terms of size and capability, while a Ford Bronco pickup truck variant is expected for the 2024 calendar year.
What do you think? Would you prefer a midsize GMC Hummer EV SUV, or a full-size model? Let us know by voting in the poll, and make sure to subscribe to GM Authority for more GMC Hummer news, GMC news, and around-the-clock GM news coverage.
Comments
With the packaging advantages of electric vehicles, it is likely that this mid-size exterior will have full-size-like capabilities. In the video, you can see what looks like a “frunk” behind the grill. It will be a good compliment to the GMC portfolio without stepping too much on Yukon. I think of it more as a Defender competitor than Bronco or Wrangler given the premium GMC image.
Don’t be fooled as this is still very much a full size vehicle shot overhangs can deceive the true size.
Also it will be priced starting much more than the Wrangler and Bronco. Though both of these could be options up to higher prices.
Finally with EV it is not really going to be a true trail blazer. Where in Moab and Baja are you going to charge?
GM needs a mid size Bronco fighter on the coming mid size truck platform with the ZR2 suspension on it. The frame can easily be shorten and only a body is needed as GM already has the platform.
People who have seen both the truck and the SUV in the flesh confirmed that they are indeed full-size, but on the smaller end of that. One guy said that the SUV is between the H3 and H2, but closer to the H3. That’s perfect for me.
Also, they’re supposed to be pretty wide and tall, but not too long.
C8.R: you have no clue despite your “know it all” tone. The vehicle in question will be closer in size to the H3 than to Yukon = midsize.
The bronco and Wrangler? Also midsize. Are you starting to get the picture?
Yes, the SUT will be an EV… the Baja or Moab scenario you presented only impacts a select few of those who actually buy these models. Most will never, ever see it. But they will see a local trail.
The one being fooled here is you and only you.
Chuck.
You are welcome to disagree and hold your own opinion.
#1 I own a mid size GM truck an also am very familiar with the GM T1 chassis. There is a significant difference in size.
Now the MFGs may like to blur the lines in what is and what is not a full size and what is not. The Jeep truck is a good example. While they try to call it a mid size it is actually larger than anything in class and is based on a full size chassis.
No I never said it was bigger than a Yukon but it will be larger than my Canyon. It also will be larger than the Wrangler and Bronco, it will also not compete in price.
As for where it will be used you can read my numerous post stating clearly this will be more an image vehicle than off road just as the first Hummer was. But with that said the lack of EV charging will prevent the Hummer also competing off road with the others too.
So in the end it may be slightly smaller than a Yukon it will not be as small as a mid size truck though it will still be larger than mid size being based on a full size chassis.
I fully expect It to be smaller than H2 that was larger than a Tahoe but larger than an H3 that was considered mid size. Nor will many cross shop it mostly due to price.
Chuck GM really needs a smaller lower priced ICE vehicle to compete with the Bronco in a lower price bracket
If the Hummer has 300-400 mi range, wouldn’t that compete with the mileage of any Bronco/Jeep? I’ve never done the Moab trail, but is there a way to fill up along that trail? Just asking…
In trails it is much less miles than ability to retain power.
In trails they are low speed but there is much in spinning tires and high torque situations.
Then toss in the time of year the AC or heater will eat power.
The key is if you run low on gas a couple a Jerry cans will get you out but you lose power in the middle of no where you may be going towed out by a buddy at best.
Some trails are not far from towns but others could be miles from even a power line.
I am sure in the future someone may make a smaller power pack that could serve as a way to power a vehicle out if they go dead or get a battery failure. But that is down the road. For right now many install larger or second tanks and carry cans of fuel on remote trails. I sell a lot of these products.
If it had a 400 mile range it would compete with the range of the Wrangler or Bronco.
But it would cost 3 times as much, so that still wouldn’t make it a competitor.
I wouldn’t be suprised if it has a diesel generator.
I would be very surprised. That would pretty much eliminate the entire purpose of building an electric vehicle in the first place.
No excuses, it seems GM has no Bronco/Wrangler competitor, a dumb strategy. It’s always a step behind the competition.
Ford launched the Mach-E whose reservations until now are 3x the total of Bolt sold last year. GM nothing. Neither off-roads or electrics, the same boring thing.
Ford has not sold one Bronco or one Mach-E. Reservations is one thing buying one is another. Let this play out before we start handing off the crown to Ford.
The Bronco is going to sell big. If Ford doesn’t screw up the launch, they will sell every one they can build for years to come.
Yea, it seems the new Bronco is going to be a hot seller and I am fine with that. Because the hot selling 05 Mustang made GM and FCA give us another Camaro and Challenger.
Your totally under estimating FORD there was 3500 1st Limited Edition top model Broncos that FORD had to double to 7000, you best be believe all those Broncos are sold, I would go so far to say 001 will go to Barrett Jackson it’s 1s only guess what it will sell for which will set the price for the dealer mark up
Sigurd:
Who says GM needs to build a rival to the Bronco? And don’t cite Fords “announced” reservations. Only sales count and it’s not available yet.
Your saying that GM has no offering against the Mach E is just silly. The Mach E isn’t on sale yet. GM has announced 23 EVs in the next 2-3 years.
The 8 lug wheels do not make me believe this is a mid-size SUV. Looks to be a true H2 successor.
They were claiming pretty ridiculous amounts of torque. I think that alone could make 8 lugs seem appropriate.
Omega Supreme:
Exactly.
Just as the Continental was arriving at dealers Ford announced that 40,000 people had signaled their desire to buy one. In the entire 5 years it’s been on the market I don’t think they’ve sold that many, and now the car is discontinued at years end.
Ford has “shown” their Tesla Knock-off to the public yes. It was a successful attempt to garner publicity to set against the EV projects at GM. But the car won’t be available until January at the earliest. And I’m sure Ford is hoping they don’t have a replay of the Explorer/Aviator nightmare. At this point, the Mach E is just as much vaporware as the 2 dozen or so GM EVs announced.
Making a ” reservation” is as easy as sneezing. Buying one is something else entirely.
I don’t think it’s fair to call it a Tesla knock-off. It’s an electric crossover styled to look like a mustang.
You could argue they would never have done it if Tesla wasn’t selling so many electric cars, but that’s about as far as that goes.
Would you call the Hummer EV a Cybertruck knock-off?
With the exception of the front clip and tail lamps, the Mach E is essentially a Model X in form and especially in side contours. The day-light-opening is very close except the Mustang’s is surrounded in black plastic instead of Teslas chrome. The spartan non-interior in the Ford is also heavily borrowed from Tesla.
I think a E/V Contenental with a clean sheet design, available convertible, suicide doors and rwd/rwd will work but it would be Celestiq’s price tag. An CD6 MKZ replacement can pick up where the current Contenental is at, of course this is IMO.
What? You guys want a new ICE $45k Town Car so it will be discounted to the point of cabs, retirees and demolition derby candidates?. With the utilities carrying the cash for the brand the passenger cars can have more leeway.
I don’t remember FORD claiming that as it is a Lincoln, bigger problem your comparing a fwd Continental which share its front end with the MKZ that no one wanted to the Bronco or Mustang Mach-E is simply troubling. Had Lincoln made it RWD EV with suicide doors it wouldn’t be discontinuing.
Roy Chiles:
Ford did indeed make that announcement as the Continental was debuting.
I find YOUR post troubling. I am not comparing the vehicles themselves. I am commenting on the pre- production press spin process with Ford. I am saying that just because an upcoming product gets a lot of press attention and meaningless “reservations” (months before production begins or even full pricing information is available) does NOT indicate or guarantee sales success.
As for a RWD Suicide door Conrinental being a success, I’m glad you don’t run product planning at Ford.
Making any comparison of the “reservations” for Continental to the Bronco is totally absurd. Reservations are not orders, but so far Ford has checked nearly every box that a vehicle like the Bronco needs to succeed. Beyond the fact that it will be available in many trim levels , 2 or 4 door, manual or auto, hard top or soft top,etc….is the fact that it will be affordable for American people to buy. It has enormous appeal! Many will be ordered and then immediately “flipped” for well over MSRP, just like the C8.
For better or for worse, Ford is simply more focused on vehicles it sells right here in North America. GM? Clearly, without question, the #1 priority is……sell millions of EV’s in China.
Am glad you don’t either cause either your uneducated or don’t know what the hell your talking about, but let me school you on discontinued cars and ruining a Auto Company so you and all your boyfriends can do what y’all do best “go down on me”. GM sacrifice Oldsmobile for Saturn thinking it could take on Toyota which is laughable till this day. RE Olds and Henry Ford work together on that brand before Henry left to start up Ford Motor Co. Which means Olds was the oldest American automaker before GM killer it “I wouldn’t have done that” , then GM bought Hummer watered it down to a Tahoe “ Bad Move”, next came the half baked Bug with a bed the called SSR VW would have done a better job from the back it still looks half done. GM turn the 1st four door Muscle Sedan Impala SS into a FWD which has died 3 times after this model is gone. Then came the Government Motors Bail out and we on the 2nd death for Camaro, Transformer is not a life style building a real car is, the Volt was a joke the Bolt pathetic waste of EV money Last time I checked Hummer was a Brand now it’s coming back as a GMC? If this doesn’t work out GM will be on Bailout #2, So you see they don’t need my help them and you are doing a great job of messing up a Auto Company on their own. No Company is perfect but GM has made some very BAD Choices in the past….
I actually agree with most of what you’re trying to say, but I downvoted you for calling someone uneducated while still writing that so poorly.
Like I said , You went down on me because he’s your boyfriend anyone who attack my intelligence, get schooled don’t come for me keep the subject on the topic. GM has lost Trillions of dollars from 2000 till now on vehicles that should have kept them on top they are the Biggest Automaker’s in the world, So you don’t have to Agee with me at all haha
I agreed with what you were essentially saying about GM.
However, your sexual preferences are what isn’t on topic.
To each their own.
@Nate,
He actually made the claim that bringing back Hummer as a sub-brand of GMC was not only the POOR financial decision, but would bankrupt GM for a second time.
Don’t engage this man. He clearly hasn’t the slightest clue.
The new GMC Hummer is NOT a Wrangler/Bronco fighter. It is a 100% EV vehicle and will cost 1.5-2 times as much as the FCA and Ford vehicles. As it sits now, GM has nothing that will DIRECTLY compete with either vehicle and will be left in the dust in this very popular segment.
BTW, if GM would offer a direct competitor to either vehicle, I would be first in line to purchase one as a DD. Barra and her crew are too focused on CUV’s and EV’s. Such is life as a member of the GM faithful.
Why are you faithful to a large multinational corporation in the first place?
If you want a Wrangler or Bronco, you can just buy one.
They won’t check you at the door for a membership card.
The truth is has had a Wrangler fighter. GMC has lobbied it and been turned down.
So if GM were to change their mind it would no take long to put things in gear.
The only problem is if these plans were on a out going platform.
HX….HX…..HX,,,,…..!!!!!!!!!!!!!!!!!!!!! No brainer!!!!!!!!!!!!!!!!
It’ll be priced out of this world!
This Chevy GMC Hummer will be A 6 figures EV, same price a RWD Suicide doors EV Continental would cost….