GMC Among Lowest Rated In J.D. Power Brand Loyalty Study
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Data analytics and consumer information firm J.D. Power recently released the findings from its 2020 Brand Loyalty Study, which ranks major automakers on customer retention. Among the findings was ranking for the GMC brand, which placed towards the bottom of the list in this year’s study.
Using data collected via the Power Information Network, J.D. Power looked at the number of vehicle owners who bought the same brand of vehicle when purchasing or trading in a new model. The study collected data from June of 2019 to May of 2020, with all model-year vehicles considered. From this information, J.D. Power then derived percentages for each automotive brand, with higher percentages indicating higher customer retention. This year was the second running of the J.D. Power Brand Loyalty Study.
The findings were split into two categories, including mass-market brands, and luxury brands, with GMC ranked in the former. Of the 19 mass-market brands studied, GMC placed 13th with a score of 39 percent.
Topping the list was Subaru with a score of 60.5 percent, followed by Toyota with 60.3 percent, and Honda with 58.7 percent. The bottom three brands include Dodge with 17.8 percent, Chrysler with 14.1 percent, and Fiat with 10.4 percent.
GMC’s positioning in 13th ranks it above Buick, which scored 27.5 percent, and below Mazda, which scored 40.7 percent. Meanwhile, Chevrolet did a bit better in the study, with a seventh-place ranking and a score of 49.1 percent.
General Motors was also ranked in the Luxury Brand list via Cadillac, which was ranked tenth among 13 brands studied with a score of 33.8 percent.
“Automakers are really focused on customer retention, as evidenced by the payment plans and incentives they’ve offered since the COVID-19 pandemic broke out,” said vice president of data & analytics at J.D. Power, Tyson Jominy. “Many have gone above and beyond to offer customers financial assistance during a period of economic uncertainty, which does a lot to bolster customer confidence in their chosen brand and repurchase it in the future.”
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Source: J.D. Power
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What a garbage click bait title. Shame on you Jonathan.
You’re analysis trade/ Sale data between June of last year and a May of this year, right? So, let’s consider that GMC is typically purchased by a more affluent customer. These people were likely paying attention to trends leading toward the current recession. Or waiting to see what the revamped 2021 models would be for GMC.
Then, account for Covid-19, right?
A savvy journalist like you might actually acknowledge that GMC clients are older. Older meaning, less likely to risk Covid-19 to trade in for a new vehicle they don’t need.
I get that you’re relevance in your career relies on clicks for ad revenue, but these cheap narrow jabs on giant brands are, frankly, pathetic.
GM Authority’s acceptance of content such as you’ve just smeared like a child playing with its own feces will be the end of credibility you might have been building.
Be objective or GTF Off the internet. Thanks.
My Traverse is joke. My daughters Cruze is a joke. GM quality is a joke.
My family’s next vehicles will be TOYOTA. No more GM for me.
Ha what a joke you need to see my 03 GMC 2500 HD having 244,000 miles, running original brakes and I use daily in my construction company. I haul pallets of block, sand, cement and pull a Zieman 1185trailer with a 763 Bobcat and attachments. Love my truck and it has out lived all my families Fords, Dodges, and Toyota, Nissans, all I can say is bring it. You can’t have a trailer queen and expect it to survive. Use it or loose it, Baby!!!!
To place Subaru at the top only means the public does not realize the extent of blown head gaskets, oil burning with low mileage, and blown cvt transmissions Subaru has had for years.
I have not driven in any Subaru that has impressed me all that much to date and I have driven many. The old outdated and design flawed Boxer engine is gruff and agricultural sounding, power is meager, especially in the 2.0 models, the CVT sucks, the ride quality on all but the cheap small tire models is hard and the problems once the warranty runs out are numerous. Yet the sheep keep flocking to them in droves as everybody today has this idea they “need” AWD which is a joke in itself. And they are hardly cheap. My intern just paid 27K for the smallest sedan they make, the Imprezza in sport trim with the wheezy 2.0 engine which is ludicrous. Surprise he has already in 5K miles had to bring it in for a front end clunk and a second time for a piece of trim that has come loose on the bumper. Such quality!
Yep Subaru are over rated pos everyone I know that had one had to replace the engine.
GM is losing out with subpar interiors and not going ahead and trying to beat the competition. I dont understand why they can’t even give GMC a different interior in their trucks than the Silverado. Ford and Ram are hitting home runs and GM is sitting bench and happy with it.
Let me see you get 36 mpg in any other brand. I love my 2018 silverado and I have the 5.3 liter v8. 36 mpgs from Beaumont ca to Blythe , which has a steep grade along the way. I also have a 2020 f250 as my work truck. Biggest pos I’ve ever had .
Bring back 70s body with the new Electronics with steel frames Not the unibody I bet The dealers can’t keep them on the showroom floor
I have a 2020 GMC Sierra 2500HD Duramax. This thing is phenomenal. Pull a 13000 lb toyhauler in Colorado Rockies. Power to spare, 12 mpg pulling. Have gotten up to 34 mpg at highway speed unloaded. I don’t need a fancy interior, though I also think this one is quite nice. 2nd Sierra 2500hd duramax Ive owned. No problems whatsoever.
Yep. Keep pumping out crappy REDUNDANT product at GMC and destroy Buick by dumping ALL sedans. Meanwhile throw all morals & values under the bus while making most of GM profit in China despite the world domination behavior by the Communist Party over there. Par for the course from the clueless overpaid stuffed suits in that energy pig environmental disaster Ivory Tower in Detroit. Do ANY of those intellectual white privilege elitists read any of the commentary on this blog????
No one has nailed the root of the problem yet. Mary Barra. Her vision and leadership. Explains a lot in a few words.
This is nothing more than a propaganda JD power wants to endorse. Brand loyalty means nothing! GMC trucks are the most reliable and capable trucks available. One should not let their “findings” go to one’s head. Do what you wanna do without outside interference. This is why I have owned Buicks for 38 years.
I prefer GMC Sierra Trucks over any other truck even chevy and I like chevy I know they are the same car maker but i think GMC is higher quality i have a 2002 GMC SIERRA regular cab 5.3 liter 4X4 with 225,XXX miles and it still runs great and i pull a 16 ft. trailer with it almost every single day I’ve owned Chevy and Ford and Dodge and Nissan trucks and I will take my GMC any day of the week
I will firmly say this, I have owned Chevy and Buick. They both are very reliable Vehicle Brands and shame on JD Power for putting them low on the List. My Chevy Traverse I will say is the best SUV out there. I have driven all the other SUVS and do not like them.
For those GMC lovers, GMC trucks use Chevys V8 engine and so does Cadilac.
Who cares- they’re called General Motors Engines!
The problem with recent GMC’s is the shady transmission that’s why there is a class action lawsuit I own a 2017 love the truck The transmission is horrible no air vents in the back for the passengers what is up with that for air or heat
Yes ! Gm sould get rid off the GMC brand because it cost more money to tool up for two trucks . If they want to outsell ford in trucks just go with the Chevy name plate . Besides you don’t see any gmc’s in the nascar truck series ! All Chevys Man !
Makes sense to me. GMC’s still aren’t quite different enough from their Chevrolet counterparts. If you have a last-gen Terrain, let’s say, maybe you don’t like the look of the new one and would be fine with an Equinox. You’re not missing much by going with the Chevrolet. Plus, before if you wanted a luxurious pickup or SUV from General Motors, you would have to buy a GMC Denali model. This is no longer the case with the existence of Chevrolet’s High Country trim. Now you have more options. Even the more basic Chevrolet trims are still perfectly acceptable. It’s not like the GMC variant is THAT much better. I think one big contributor, though, is how unremarkable GMC’s crossovers are. I can’t think of a single reason they would create a “loyal” customer. Considering how many they sell, it makes sense that loyalty is declining in the brand. People buy them, they just don’t see a reason to stick around with the brand. And there just aren’t enough loyal Sierra owners to keep that index from falling.
For what I’m paying for my 18 gmc slt 1500 tx edition, I’ll buy a Chevy upgrade……robbed me with that basic nav system …arrows and whatnot..trading for tundra asap
Every GM truck from about 2007 on is junk to much technology in them to many things to go wrong ex DOD, VVT, direct injection, the new 8 speed transmission. The list goes on and on.
I currently dive an 06 Silverado with almost 300000 miles on it and it runs like day I bought it. And I get better fuel economy then my friends 2013.
My next truck will be a GMT 400 generation (88-98). A basic truck that will run for prob 20 plus years that easy and cheap to fix. We are so fixated on a vehicles new features and comforts now at time of purchase we all but forget the fact that it will require repairs 2-3 years down the road And with so many computerized systems on a vehicle now requiring the dealers software it can make is very difficult for the average truck buyer to do maintenance themselves. A small to midsized repair can easily turn into a $1600 bill these days
I have a 2001 Silverado , 5.3 Z71 4×4 that I bought brand new and now has over 233 K miles on it and it still doesn’t use a drop of oil between oil changes and runs perfect. Always parked inside since new. I am still trying to decide any advantage of buying a new replacement other than adding money to the state coffers tax wise and giving up a lot of money to the credit union. Awesome truck. It’s gong to require a lot more thought.
PS: I really don’t care what my neighbor drives.