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GM Trucks Make Healthy Market Share Gains In Q2 2020

Healthy U.S. sales of GM trucks enabled General Motors to grow its share of the lucrative full-size pickup truck market to 34.68 percent, an increase of four percentage points over the 30.65 percent seen in Q2 2019. Ford’s F-Series held a 37 percent share, equal to that of the year-ago quarter, while Ram saw its share slide from 28 percent in Q2 2019 to 24 percent in Q2 2020.

Full-Size Pickup Truck Sales - Q2 2020 - USA

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 Q2 20 SHARE Q2 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
FORD F-SERIES -22.65% 180,825 233,787 36% 36% -18.07% 367,387 448,398
CHEVROLET SILVERADO -14.06% 122,432 142,464 24% 22% +4.05% 267,166 256,777
RAM RAM PICKUP -34.55% 117,448 179,454 23% 28% -17.77% 246,253 299,480
GMC SIERRA -5.33% 53,824 56,857 11% 9% +9.68% 106,833 97,403
TOYOTA TUNDRA -7.40% 27,222 29,397 5% 5% -10.31% 48,880 54,497
NISSAN TITAN -22.52% 6,464 8,343 1% 1% -32.34% 12,196 18,026
TOTAL -21.85% 508,215 650,302 -10.72% 1,048,715 1,174,581

On a combined basis, sales of both full-size GM trucks – the Chevrolet Silverado and GMC Sierra – totaled 176,256 units in Q2 2020, making GM the second most-popular purveyor or full-size pickups. First place was held by Ford, which sold 4,569 more units of its F-Series than GM did of the Silverado and Sierra, while third place went to FCA, whose Ram pickup accounted for 117,448 deliveries. Fourth and fifth place were brought up by the Toyota Tundra and Nissan Titan, respectively.

Silverado, Sierra Sales - Q2 2020 - USA

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 YTD 20 / YTD 19 YTD 20 YTD 19
CHEVROLET SILVERADO -14.06% 122,432 142,464 +4.05% 267,166 256,777
GMC SIERRA -5.33% 53,824 56,857 +9.68% 106,833 97,403
TOTAL -11.57% 176,256 199,321 +5.60% 373,999 354,180

Another piece of good news for The General is that GM trucks showed the smallest sales declines of all full-size pickup trucks during the second quarter of 2020. Together, the Chevrolet Silverado and GMC Sierra saw sales fall 11.57 percent, compared to a 22.65 percent drop for the Ford F-Series and 34.55 percent for the Ram Pickup. Toyota Tundra sales fell 19 percent while those of the Nissan Titan were down 22 percent.

Overall GM sales fell 34 percent to 492,489 units during the second quarter of 2020 as the Detroit-based automaker and the auto industry at large navigated a precarious landscape riddled by challenges stemming from the COVID-19 pandemic. Automakers faced shortages of key vehicles as production was idled in March until May. Pickup trucks were hit the hardest, creating a scarcity of the popular vehicles. Production resumed on a limited basis in May with new procedures and processes in place designed to keep workers safe and plants operating. The process has not been easy, as COVID-19 cases have been reported in a handful of GM plants around the continent.

We’ll have a lot more on GM trucks soon, and invite you to subscribe (it’s free) to Chevy Silverado news, Chevrolet news, GMC Sierra news, GMC news, and ongoing GM news coverage.

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Comments

  1. How bout that, no arithmetic required, thank you Alex!

    Maybe the new interior will provide enough boost in sales to take the #1 spot!

    Reply
  2. honestly… did you not add the ytd numbers together vs Ford….. I think that is quite significant…. I’m amazed and confused but its significant….

    Reply
    1. If your asking me, no, I didn’t see that. I was so surprised that the story combined the two GM trucks sales together when I glanced over it “On a combined basis, sales of both full-size GM trucks”. I can’t remember if iv’e ever seen them do that here before, but I was referring to total sales numbers for the year “take the #1 spot!”

      Reply
  3. Good interiors matter!

    Reply
    1. With that solid sales performance, clearly most people think that the interiors of the GM trucks are good or good enough for them.

      Reply
      1. I credit it to the cash on the hood not interiors… inexpensive sometimes wins… glad they’ll have new interiors next year…..

        Reply
  4. About a month ago Cars.com showed 21K Silverado 1500’s in stock nation wide and 7K Sierra’s. At the same time there were 106K F150’s. Currently Cars shows 23K Silverado 1500’s and 63K F150’s. Ford clearly had more trucks to sell.
    I charge my car at Bob Brown Chevrolet west of Des Moines and they were sold out of Silverado’s. It seems GM’s only problem is limited product availability not demand.

    Reply
  5. The GM dealers in my area have few if any trucks to sell. No HD’s to speak of. Cant sell what you dont have. According to the dealers, it will be a while before any trucks will be available on the lot. What few current trucks are coming on are ordered trucks that never showed due to Covid. Tough time to be in car sales right now. Ford’s new half ton , which looks pretty well done, will take a bite back as they start reach production.

    Reply
  6. The chart used in this article doesn’t show the full details. To be fair a lot of us use to complain that Ford counts the entire F-series in its sales. I found this is not true. The Ford website shows that the F-550 and 650 are counted separately. On the other hand, GM is counting everything together including the 5500 and 6500. I also found that GM offered unusually high discounts compared to Ford in the first quarter this year. Yet we complained that Ram was giving away their trucks last year when Ram trucks were flying off the lot. The current Ford has been around since 2014, so I wouldn’t celebrate hanging in there with a nearly six year old truck. Especially when GM has put a lot of cash on the street to do it.

    Reply
    1. Ram counts everything both Rams. Old and new plus their heavy duty ones.. Just as Ford does also….

      Reply
      1. Don – there are some technicalities involved here.

        GM reports Silverado Medium Duty sales on the Silverado line. Ford does not include its Medium Duty trucks (F-650, F-750) on the F-Series line, instead reporting them separately as “Heavy Trucks.”

        Now, the Silverado MD sales are not that numerous, as you can see in our detailed report here:
        https://gmauthority.com/blog/2020/08/chevy-silverado-sales-numbers-figures-results-second-quarter-q2-2020/

        Similarly, Ford Heavy Truck sales are also not that numerous, as you can see in a report by our sister site, here:
        https://fordauthority.com/2020/07/ford-motor-company-sales-numbers-figures-results-second-quarter-2020-q2/

        We can debate what represents a Silverado, but the Silverado MD has more “Silverado” DNA in it than the Ford Heavy Trucks, which have very little in common with the Ford F-Series.

        As far as incentives go, GM had the least amount in Q2 2020 of the Big Three. That said, Q2 is not a great timeframe to look at incentive spending due to the irregularities created by COVID-19, such as sub-par inventory levels and limited purchase ability by consumers, among other factors.

        Reply
  7. How is this good news I can’t believe they didn’t out sell ford with both the chevy and gmc an they are brand new trucks wtf an this is good news plus everytime I look around all I see is ram 😔 trucks so come on gm stop being happy in second place

    Reply
  8. Are fleet sales included in these numbers?

    Reply
    1. Yes – all sales are included, including retail, fleet, and commercial.

      Reply

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