Last week, GM Authority was first to report that General Motors has filed to register “Symboliq” and “Cadillac Symboliq” as trademarks for a future Cadillac electric vehicle. Today, we’re back to report that The General has also filed to trademark “Optiq” and “Cadillac Optiq”.
The new names were filed on July 22nd with the Swiss Federal Institute of Intellectual Property, and both the singular “Optiq” and the phrase “Cadillac Optiq” were filed. The filings list “Motorized land vehicles, namely automobiles” as it relates to the Goods and Services in which the names will be used.
|Language of Application
|July 22, 2020
|July 22, 2020
Optiq is believed to be one of three as-of-yet unnamed future Cadillac electric vehicles being planned for the next few years, as outlined in the recent General Motors Sustainability Report.
GM plans call for at least five Cadillac EVs to launch between the 2021 and 2025 calendar years, as follows:
- Cadillac Lyriq – a midsize crossover about the size of the current Cadillac XT5
- This will be the model that launches Cadillac’s EV efforts
- Cadillac Celestiq – a full-size, hand-built flagship sedan with a starting price around $200,000
- An unnamed compact crossover to slot under the Lyriq, roughly the size of the current Cadillac XT4
- An unnamed three-row crossover to slot above the Lyriq, about the size of the current Cadillac XT6
- An unnamed full-size SUV that will be an electric variant of the Cadillac Escalade
As of this writing, it is unclear which one of the latter three Cadillac electric models will wear the Optiq name.
The Cadillac Optiq name takes after the brand’s latest EV nomenclature, which moves away from the CT# and XT# nomenclature currently used for cars and crossovers, respectively. Instead, the new naming scheme will use the “iq” suffix, which “signals that Cadillac is bringing a different type of vehicle to market, one that works in concert with man, nature, and machine,” according to Cadillac’s head of global brand strategy, Phil Dauchy.