Last week, GM Authority was first to report that General Motors has filed to register “Symboliq” and “Cadillac Symboliq” as trademarks for a future Cadillac electric vehicle. Today, we’re back to report that The General has also filed to trademark “Optiq” and “Cadillac Optiq”.
The new names were filed on July 22nd with the Swiss Federal Institute of Intellectual Property, and both the singular “Optiq” and the phrase “Cadillac Optiq” were filed. The filings list “Motorized land vehicles, namely automobiles” as it relates to the Goods and Services in which the names will be used.
| Trademark | Trademark Office | Serial Number | Filing Date | Language of Application |
|---|---|---|---|---|
| Cadillac Optiq | Switzerland | 10337/2020 | July 22, 2020 | German |
| Optiq | Switzerland | 10339/2020 | July 22, 2020 | German |
Optiq is believed to be one of three as-of-yet unnamed future Cadillac electric vehicles being planned for the next few years, as outlined in the recent General Motors Sustainability Report.
GM plans call for at least five Cadillac EVs to launch between the 2021 and 2025 calendar years, as follows:
- Cadillac Lyriq – a midsize crossover about the size of the current Cadillac XT5
- This will be the model that launches Cadillac’s EV efforts
- Cadillac Celestiq – a full-size, hand-built flagship sedan with a starting price around $200,000
- An unnamed compact crossover to slot under the Lyriq, roughly the size of the current Cadillac XT4
- An unnamed three-row crossover to slot above the Lyriq, about the size of the current Cadillac XT6
- An unnamed full-size SUV that will be an electric variant of the Cadillac Escalade
As of this writing, it is unclear which one of the latter three Cadillac electric models will wear the Optiq name.
The Cadillac Optiq name takes after the brand’s latest EV nomenclature, which moves away from the CT# and XT# nomenclature currently used for cars and crossovers, respectively. Instead, the new naming scheme will use the “iq” suffix, which “signals that Cadillac is bringing a different type of vehicle to market, one that works in concert with man, nature, and machine,” according to Cadillac’s head of global brand strategy, Phil Dauchy.
We’ll report more as we have it, so be sure to subscribe to GM Authority for more Cadillac Optiq news, Cadillac news, and around-the-clock GM news coverage.
Comments
I love Cadillac as a Brand even though GM treats it so poorly but these new names are simply horrendous.
The vehicles themselves better be No Compromise Cars because you cannot overcome a Horrible name with a lackluster Vehicle on top of it.
I thought someone reported that all of these new Cadillac names are to be pronounced with an “ick” at the end.
If that is correct, Opt-ick and Symbol-ick don’t sound very good. Maybe Opt-eek and Symbol-eek would sound better.
If they must go with this “iq” naming scheme, how about these:
Cadillac Exotiq
Cadillac Mystiq
Cadillac Iconiq
Cadillac Galactiq
Cadillac Symphoniq
I could see an ad, “Presenting the all-new Iconiq, by Cadillac.” Not too bad.
Maybe not the best, but some of these could work. I know Symboliq is being considered…not great, but not awful. All I know is, at least they aren’t “alphanumeriq.”
How many people are employed in the GM department of silly names?
Two, so they have enough backup coverage if somebody’s out siq.
How could anyone downvote that?
Wow, still can’t win. ” I hate this Euro alphabet soup, they need names!!” name changes “the names suck, they need Hearse De Elegance, Retire El Grace…”…..
Guestt: Do you really feel this new “name” strategy is good? Alphabet soup is not names. Having some pot smoking idiots sitting around and coming up with this s–t is not names. Maybe those of us you are referring to just feel that Cadillac deserves names that are good and make sense.
What do you suggest?
So is Cadillac supposed to go back and use historic names? Get out of the past and start looking to the future. 95% of the posters refuse to keep an open mind. If it’s not retro in some way, they’re going to hate it. You’ve now made it clear that regardless of what the product might be, you’re going to hate it cause you don’t approve of the name.
What’s in a name?, Suddenly Cadillac have to come up with some orgasm inducing name scheme for it’s line up after responding to complaints while engaging in a new market?. They’re selling to (at minimum) higher 6-figure individuals with the upcoming named vehicles who probably have a connection to the tech industry and probably have/had a Tesla. I don’t think “DeVille” will cut it.
Lincoln have a sea-based naming scheme, ok it works a little but they’re not going in the EV and $200k market like Caddy is doing.
@GMC Fan and Guestt: although I do like the old names that made Cadillac what they were at one time, you do not see me saying in these posts that they need to go back to those names now. In fact, a few weeks ago with a similar article, I totally said that I think it’s best to leave those great names off the stuff they are now selling. But instead of attacking me on that front, why not answer my question? What would you suggest for names? Do you like this new naming scheme? Do you feel they need to stay with the alphabet soup stuff? It won’t matter if the products are great if nobody can associate with the brand or identify the brand by name. So your suggestion is?
As I heavy indicated I do like the naming idea and don’t think it’s ridiculous but probably they could used “Ceil” or so but in the end it’s the vehicle itself that makes the name, not the other way around.
I don’t have an answer for names for their new EVs. So embrace the idea especially since they aren’t going retro and they aren’t using nondescript letters and numbers.
Isn’t the most important thing what the final product ends up being? The upcoming Escalade is on the right path so why not have some faith their future EVs will be quite exciting? So much easier for most to complain cause they’d have such a better solution.
The problem is that GM has already had some great product with bad names. People seem to have a difficult enough time relating to GM/Cadillac already. As a company, they just seem to be so lost and with no indication of getting any real direction. It’s really frightening. But let’s just look at one specific vehicle with Cadillac. Catera-CTS-CT5. I certainly wouldn’t consider the Catera a failure. It didn’t sell what it should have, but that was kind of a new market for them. So tons of advertising (remember the Caddy that zigs?) with a large job of getting people to know what it was. Why change to CTS after only a 5 year run? Then CTS with a longer run of about 16 years. Again, why change to CT5? So now again they will find themselves behind the 8 ball trying to sell the stupid thing no matter how great it is. People just don’t know what Cadillac has or is and they certainly don’t trust them to stick with anything. So why should this be any different just because it’s an EV? So why reinvent the entire process yet again? Maybe I’ll be proven wrong, but I certainly don’t see serious buyers looking at these “Iq” names and finding them to be drawn into the Cadillac stores. Cadillac will then have yet another change of management who will then point out just how stupid these names are. They will once again change to whatever the next overpaid exec’s pet naming project is while leaving customers to walk into another brands store. Am I correct?
yes you are correct.
Brand loyalty and product (model) awareness are based on a lot of factors, having an excellent product with name association helps. Chevy sells a zillion Silverados due it’s a leader in its class (excellent product) and folks know what a Silverado is (name association). Imagine Chevy changing the name every couple years TRX100 and then Truckolet . . . you lose that familiarity with the product which in turn weakens the brand. Mustang, Camry, Benz G Box – the same. It’s because the name has been around for long time and folks now associate with it, everyone knows those models. You don’t get that by constantly changing names. The Escalade is another perfect example. Why didn’t that product fall to the alpha naming when every other Caddy did?
Ford is taking iconic names and building sub-brands around them — Mustangs and now Broncos. (One needs to be careful here for poor products in the sub-brand run the risk of tarnishing the brand such as the Mustang II in the 70’s).
Well said Thomas Wagner.
@Guestt:
Exactly! I learned long ago that most of the trolls here are always bitter and dismissive. Nothing that GM or Cadillac do is going to earn even a neutral comment.
And for the others, I can’t imagine a new Cadillac called Brougham d’Elegance. That day is dead and gone.
Buicks models are all named too but with more conventional words and spellings. Cadillacs “iq” nomenclature establishes a seperate identity.
Names in themselves are not guarantees of success. The Lincoln Continental reboot was supposed to send shivers down Cadillacs spine, but it was a huge flop outsold handily by the much older XTS (a name many hated) and is now discontinued at the end of this year. The Navigator ( which has never been called anything else) Is selling at a rate of about what it did a couple of years ago. All the other models ( except Aviator) are also stuck in fairly middling sales range. Names are nice but people still buy the brand and the product.
I think it’s good that Cadillac’s going back to names, and I’m not really all that opposed to these ones that they chose. It just seems like they remembered the Evoq and Provoq, thought “Hey let’s do that but with Is instead of Os” and called it a day.
If they wanted to go that route, they had more names to use. Imaj. Vizon. Converj. At least there would have been variety on the names.
As much as it pains me, I’m just going to come out and openly say it. Cadillac needs to die. For the Escalade buyers, they can move to one of the GMC/Chevrolet versions and those brands can just move the High Country and Denali up-scale more. Buick could easily fill in the rest of the line. For the very small number of sport enthusiast customers buying the V-series models, Chevrolet needs to step in with the performance line. If you wish to ride down the road while feeling every tiny road imperfection and be able to carve the corners, you don’t need Cadillac for that. Spin an entire sport model division from the Corvette. Just let Cadillac die while they still have some (any) dignity.
It’s painfully obvious that GM/Cadillac no longer have car people making any decisions. And for anyone who wishes to say that some of us are never happy (with alphabet soup or lack of real names, etc), they I would say this. Cadillac could just as easily start calling their vehicles Frog, Toad, Carp and whatever. After all, those are names correct?
I don’t want Cadillac to die but I do think it needs to be sold. I think pretty much any carmaker out there could manage it more coherently than GM. I think that’s what Johan de Nysschen found; GM only knows how to do mass-market, low priced vehicles or trucks.
Tata, surprisingly enough has Land Rover doing very well and BMW has returned Rolls Royce to its rightful place atop the automotive world. New ownership that understands the luxury market is really what Cadillac is in dire need of.
When Ruess said this EV plan was a “last chance” for Cadillac, I wonder if they’d sell the brand if it doesn’t work out. I really hope so. I don’t want Cadillac to die but luxury brands, in any field, are enduring and classical and possess values, design elements, and characteristics that stand the test of time. By nature that’s what they do and that’s why they cost more. GM’s management of Cadillac has been the antithesis of all that.
Ci2Eye: As normal, I agree with you totally. I don’t think anyone on this site can fully relate to just how difficult my statement above was to say. At the age of 10, I was already a Cadillac lover. I’ve sold Cadillac from 1988 till 1995 and then again from 2007 till 2010 and again from 2014 to 2015. I’ve owned numerous Caddy’s over the years, mostly used and one new 1998 Catera. I’ve got boxes of Caddy brochures. I have watched Cadillac go from selling many cars to being nearly nothing. I watched them attempt to become the American German brand. I was there, selling on the front lines, during those times. I’ve watched the sales fall while their traditional clientele was left without any real vehicles and the German car buyers didn’t show up. Hell, the only way Cadillac really sold any number of the high performance models was with huge incentives on the hood. The majority of those buyers were not coming from BMW, but they were current GM owners who saw a great deal on a powerful car and made the jump from Chevrolet or Pontiac. I’ve watched potential clients walk into the showroom only to leave completely confused as to what they looked at. So sad.
So maybe I don’t really want to see Cadillac die either, but I’d rather it be gone now before it’s turned into just a pile of ash and a total joke. I’m just not sure I would really want it to be sold to some foreign company either. I feel dead would be better than that.
You are getting carried away for nothing. Me personally, I would go with alphanumeric but these names I have no problem with. I’m more concerned about the product regardless if its has an alphanumeric or name by the end of the day that exceeds my expectations, make me feel special and make me feel good as an owner behind the wheel.
Dan…this is so overly dramatic. The sure sign of an internet CEO, which are plentiful around here. Not a compliment.
People getting so worked up over these names don’t understand basic business. “Cadillac needs to die” all because they filed the “Cadillac Optiq” trademark lol.
Do I think it’s a great name? No. Celestiq is a solid name, evoking the heavens and aiming higher. The others are meh. But the bottom line is, the name is a very small part of the essence of a good car. The physical product itself is what sells the damn thing. You build a great car, the name will barely matter. You could call the Phantom a “Rolls Royce Butterfly” and it would still sell, because its made by the most luxurious car brand known to man. “Cullinan?” Who cares, it’s a Rolls. And if Cadillac plays their cards right, they could become the premier player in the luxury EV market…the “Rolls Royce” of EV’s, if you will.
And if their product is that good, the naming will hardly matter. Before you talk about tossing the brand, let’s see what they can do with this final shot at glory. We’ll get a good sense on August 6th.
I don’t know about anyone else. I’ve noticed my conversations being more charged (for lack of better word), post-pandemic. And autos is less often the topic, but with people reading into too much.
That said, I get the impression people, on the dislike side, still feel there’s time to choose better names. Cadillac is definitely trying to break in something new sounding, even transformational. I’ve brought up before that alliteration is a good tool. But I’m, clearly, not a linguist.
Perhaps even the original Antoine de la Mothe Cadillac consulted a linguist to choose his name. Maybe they said, “You’re gonna have to pick something you can live with. It’s an individual thing. Why pick me to choose?”. And then, Cadillac said, “Because, you left the light on.”
I sure hope the same people that are coming up with these names are not the same people who are designing the new Cadillacs.
If they are we can kiss the former great car company good by.
It is time to change old Cadillac to new Cadilliq
Optiq conveys no sense of luxury or prestige. It sounds like a low-priced car name. In fact it sounds like the Kia Optima. We’ve already established that Hyundai has christened their EV as the Hyundai Ioniq so this whole naming convention appears to be cribbed from the Koreans.
For those saying some of us here are never happy I’d suggest that I’m very happy that Lincoln finally ditched the MK-S,T,Z,X silly “names” and I love the replacements. The monikers Navigator, Aviator, Nautilus, Corsair, and Continental are all fantastic. They have glamour and conjure up a sophisticated, romantic vision of travel. I want to see Cadillac with a good naming convention like that. Escala, for instance is a great luxury car name but Optiq sounds like either the aforementioned Kia or a replacement for the Chevy Soniq (Sonic).
So you praise JDN for what he tried to do. What exactly did he do? Oh, he changed the names to different alphanumerics. But you hate such naming?
Do you forget all JDNs time at Audi creating front wheel drive based cars and SUVs? It’s no surprise he was the one who approved the CT6. So hypocritical of him to put it down now that he was removed from Cadillac.
Don’t forget JDN also destroyed Infiniti.
But go ahead and keep praising him for accomplishing nothing.
GMC Fan: I think you seem to read a LOT into other posts. If you are commenting to Ci2Eye, can you please point out where he’s talking about JDN? I can’t seem to find it anywhere in his post. You did the same s–t to me above with saying that I was pushing for the grand old names like Fleetwood to be placed on these new EV’s. I hadn’t said anything as such and in fact have determined that nothing Cadillac makes today is worthy of those great names. So where are you pulling this stuff from?
Why don’t you read all of Ci2Eye’s posts and get back to me on where he brings up JDN.
So you complain about alphanumeric names. The names ending in iq. Historic names. Do you just complain endlessly for no reason?
As G8 pointed out previously, a name doesn’t make a great product. It’s all about the product. We’ve only seen tidbits on the lyriq up to this point and so far it seems quite intriguing. If you don’t agree, why do you waste your time coming here and commenting? As it is, you’re a troll who only complains about everything Cadillac does and it gets old.
So GMC Fan is going to go back through all posts on all articles and join them together? Wow, you are special. BTW, who made you GM Authority police? I’ll post on here if I wish and I have every right to do so, just as you do. I’ll complain when i feel it’s appropriate and leave quite positive comments where appropriate. Since you seem to have such a talent for joining comments from other posts into this one, maybe you should use that gift to see all the other comments I leave on other articles: including articles about Cadillac. Many that are quite positive. And, you always have the option to just not read my comments. Now there’s a novel idea.
Lastly, how about you scroll up and read the very well spoken comment from Thomas Wagner? G8 is wrong and so are you. Names can do a lot for product great or not.
We’re both wrong, huh? Well, hate to tell you this champ, but Bob Lutz agrees with us, not you, some guy on the internet, so I’m feeling pretty good about where I’m at in this discussion 😉
What I did was give a rational opinion about how the product will carry the majority of the success for the brand, as has been a common belief of many great auto execs. What you are doing is arguing totally from emotion, “ah F*** it, pull the plug on Cadillac because I hate the naming, the brand needs to die!” How am I in the wrong here? Your argument isn’t even remotely realistic, dude. I hate the names, so kill Cadillac. Really?
I don’t think names hold no weight for a successful car, my only point was that the actual product holds the large majority of that weight. Case in point: “M3.” Such a basic, unemotional, uninteresting name; however, the car itself has been so exceptional that the CAR MAKES THE NAME, not the other way around. You follow, Dan?? This isn’t a new concept.
Well, with that post you really have lost all credibility. Read every post in this article made by Ci2Eye and you will see where he brought up JDN.
Seems to me you’re not actually reading.
Hey GMC Fan,
I don’t think we disagree on Johan de Nysschen. As I see it, he was a mixed bag as Cadillac’s leader. He had a few things right but he did things that were obviously also wrong-headed. To make it simple, I’ll list what I think are his pros and cons.
Pros:
-Advocated for greater autonomy in product development so that Cadillacs would begin to look, drive, and feel different from GM cars in general
-Pushed for separate accounting that would allow Cadillac’s profit to be reinvested into the brand rather than to be siphoned off for other GM projects or ventures
-Had realistic expectations for how long and how much money it would take to rebuild the Cadillac brand
-Devised a methodical long-range plan to restore Cadillac to greatness when GM had only employed a scattershot approach in the past
-Supported the move of Cadillac’s HQ to a more sophisticated locale, New York City, so as to attract better talent that would never otherwise agree to work for Cadillac and live in Detroit
-Sought to create an aura around the brand through partnerships with NYC’s internationally influential fashion industry and through Cadillac Haus
-Believed in the importance of proprietary Cadillac platforms with RWD
-Advocated for Cadillac-exclusive engines and specifically a modern OHC, 32 V V8 that culminated with the 4.2 Blackwing
-Sought to create higher end Cadillacs to include the CT8 and a product above the CT8 which would’ve had a halo effect over offerings like XT4; essentially to have a Maybach equivalent that would help sell GLAs (XT4s)
-Understood the importance of not overbuilding cars that must have high incentives to be sold and reigned in Cadillac’s reliance on fleet sales all in an overarching goal of raising ATPs and increasing residual values
Cons:
-Had a preordained formulaic approach to rebuilding a luxury brand that included a letter/number combination naming convention which he applied in similar fashion at Infiniti and at Cadillac
-Didn’t demonstrate an appreciation for Cadillac’s unique heritage as a flamboyant American luxury brand; a totally different history from relatively short-lived Infiniti that should’ve yielded substantially different brand rebuilding approaches
-Hired Uwe Ellinghaus (or whatever his name was) as head of Marketing and together they never managed to develop a coherent marketing or advertising strategy for the brand causing further sales declines
-Seemingly ignored the industry’s move to CUVs and prioritized Germanic type sedans when RWD CUVs should’ve had higher priority
-Didn’t create genuine Cadillacs infused with the brand’s unique DNA and instead continued the BMW wannabe approach; as a South African perhaps he didn’t have the perspective an American would’ve had
-None of the products created during his tenure such as XT4, CT4, or CT5 proved to be the top-shelf efforts that were expected and sorely needed
-Delivered a schizophrenic response to the rumored CT6 cancellation and was unable to save the best Cadillac in the line
Those are the things I can think of right now. When I post comments complimentary of JdN, they should not be mistaken for wholesale support of everything he did. When I compliment him, there’s usually specificity attached to my words.
My overall assessment, based on very limited knowledge of the inner workings of GM, is that JdN brought the outside perspective needed to disrupt Cadillac in a good way. However, he also failed to tailor his renaissance plan to the glorious past of Cadillac which was essential to understand and appreciate before setting forth on any plan to recreate the magic.
Thanks for the clarification. I’ll agree with many of the points you brought up. Here’s some things I don’t agree with.
– the move to NYC was a total waste of money. It was a purely self centered move because he didn’t want to live in Detroit. It was purely a marketing stunt. If he really had the companies near interests In mind, he would have moved HQ to CA. That would have a far greater impact on their image.
– When he was at Audi, how much different was Audi than VW? I don’t feel it was anything major. Far more distinction after he left.
Ultimately JDN has his image of cadillac and we agree he totally ignored it’s past. I actually think he caused more damage to Cadillac because of what he did change. He totally removed any consistency in what cadillac was and now much of the frustration toward Cadillac is due to him.
I really do think Cadillac is going to knock it out of the park with their EVs. They’re keeping things quiet so as not to reveal what they’re up to. My gut tells me their EVs will be far superior to Tesla and hopefully that market will support Cadillac versus continuing to blindly follow tesla. The good is we will soon start to see what they’ve been up to and how impressive their product is.
In the meantime, I’ll keep an open mind and look forward to seeing what they’ve been up to.
@ Ci2Eye:
“Optiq conveys no sense of luxury or prestige. It sounds like a low-priced car name.”
Sorry, but that’s just silly!
Does “LS” convey luxury or prestige?
7 Series?
A8 ?
CT6?
G90?
If those designations have any meaning for you or anyone it’s due entirely to the qualities and attributes of the products they are attatched to. NOT the way they sound when spoken out of context.
@Megeebee: I won’t speak for anyone else and I know your comment was towards someone else. But here is what I’d say about those. First, none of those are good “names” IMO. However, those brands have been able to build something around those models (LS, 7 Series, A8 and G90). Second, those (other than maybe the G90) models have now been around for a long time without changing them. People know what an A8 is. They can relate to what a 7 Series is. I certainly don’t feel LS or A8 or 7 Series evoke prestige, but people know the brand well now and that allows them to associate those models with quality and prestige.
Megeebee,
The argument for European-style alphanumeric “names” is that it reinforces and strengthens the brand rather than the specific model. In theory, most people who own a BMW will say, “I drive a BMW” as opposed to “I drive a 440i M”. There is certainly merit to that premise. People who drive GM’s most expensive large SUV are more likely to say “I drive an Escalade” rather than “I drive a Cadillac”. GM wanted the emphasis to shift from the model to the brand. That’s why they originally moved from Seville to STS. Therefore, it isn’t really an appropriate comparison to expect the designator A8 or 7 Series to convey prestige. They aren’t expected to because the brand is what is emphasized.
That logically then brings us to the question, “Well then does the brand name convey anything?”. The answer there is both yes and no. Audi nor BMW don’t inherently sound prestigious but as Dan points out, they’ve been around so long and have become so entrenched into our collective consciousness that we do associate those words or letters with premium cars. It is also interesting that you mention G90. In that instance a new luxury brand was created with the purpose of selling prestige cars. The company name Bayerische Motoren Werke was never created as a luxury brand so it doesn’t naturally convey much of anything but when Hyundai needed a luxury car name, they chose Genesis. which does convey the idea of being first and that’s an apt association for a premium brand.
When Toyota was embarking on the same mission, they chose Lexus. Honda picked Acura. Nissan applied Infiniti to their premium cars. Mazda’s selection was Amati although it never got off the ground. All of those brand names do evoke a sense of premium-ness. Infiniti is never ending. Acura is precise. Genesis, as I said, is the starting point. Amati sounds romantically Italian, and Lexus is similar to luxurious.
So where does that leave us? Some brands just evolved into being premium brands and may have names without an inherently prestigious word attached to them but the ones that were created with that purpose in mind do adhere to the idea that the name matters and it must “fit” the mission of the brand. Further it is that name, not the model designators A8, G90, 7-Series that carries the weight.
Other companies that don’t use alphanumerical designations then must select model names that express what the product is. If a brand like Lincoln ditches MKX then the replacement product “name” must evoke an appropriate image too. In my opinion Nautilus does that very well. I also think Escala sounds perfect for a luxury sedan. The Rolls Royce Cullinan, named after the rarest diamond, is a good choice, But Optiq….well, it sounds like a low-priced car’s badge. Names like Optic, Sonic, Rio, or Fiesta sound youthful and fun but not luxurious. Someone here said Cellistiq sounds ethereal and heavenly and creates a sense of unlimited reach. I totally agree with that. I’m not wild about the silly “iq” at the end but Cellistic would be really good model name for a Cadillac.
Perhaps it’s all like what gets said about art: It’s hard to define what makes for good art but you know it when you see it. Some model names just sound right, others don’t. I’m of the opinion that Optiq and Lyriq sound like they don’t belong on the backs of Cadillacs.
Selling the brand would be an utter shame for GM.
It would also be a wasted bailout.
I’m not really into Cadillac at all, and I only actually know the name of one of them: Escalade.
I’ve heard the other ones thrown around a lot, but they are just letters and numbers to me.
Even though these names suck, at least they are names and maybe I’ll be able to point to a Cadillac and say, “That’s an Optiq” or something.
Then again, if they are all crossovers, I guarantee I won’t be able to tell them apart anyway.
Again, the name will not matter here one bit if the vehicles are just ” Good Enough ” !!!
Look at all you boomers that hate these names, you do know that the DeVille is just a boomer Cadillac era name right ?
The names of Cadillacs before that mattered to that generation, OK
Look at the all and mighty Escalade, when did that name come about ? was it a great old Cadillac name ?
And GMC Fan, So your saying to trust GM this time ? You see that’s where the trouble comes in here !!
You said, look at the new Escalade, Cadillac is on the right track here so the now onslaught #2 by Cadillac will be great ?
Well we were all waiting for the GM new onslaught #1 by Cadillac, that was going to be great, and let me tell you, IT WAS NOT !!
Another point. When and if the interiors of the new onslaught #2 by Cadillac, are great, with a dash like shown in the EV or Escalade, with great seats like we think are in the Escalade, and less plastic fantastic everywhere in the interior, THEY ARE STILL EV’s !!!!
So GM is assuming people will want either an ICE Cadillac with a $hit interior and a $hit 2.0T, or a Cadillac with a great interior but EV !
Well we do not want an EV, YET, sure some day in the distant future when there is more than 1 charge station in our state, but not for probably 5 to 8 years from now. So do you think Cadillac will refresh the ICE lineup with the $hit interior, to make it inline with the Escalade and EV’s ?
Or are we to believe GM when they said, the ICE Cadillac is now done, what we have now is what you get, next EV’s !
So if Cadillac is so horrific and GM refuses to produce good product, why do you come here? Why do you buy their product?
Go buy from a manufacturer who meets all your demands. Find a dealer that bows down to you and treats you in a manner that you think you’re entitled to.
As it is, you complain incessantly about GM. It’s quite pathetic that you tolerate them when you speak so lowly of them. Or is it all talk and you’re just another internet CEO?
GMC Fan,
Its to help GM !!!
GM has been told by people like you, and a lot on this site, that the products are ” Good Enough ”
That simply has not been true for while now ! Sure are some or most GM vehicles better than the model before OK maybe some to most, BUT that’s better than the GM model before !
Look back when Cadillac started chasing the European vehicles, Cadillac was leaps behind !
Even today, LOOK, Cadillac sales are not great, because the vehicle is NOT great !
You and people like you, hate it when I say this, yet listen to what you are saying.
You all say, the Escalade is a great product because it outsells the competition, OK did you want me to count how many times I have heard this kind of comment !
OK-OK-OK look at the sales numbers of the midsized Cadillac, take your own comment, and apply it !
Sales are bad, and reliability is worse ! Or has been worse !
OK so I will give you that the GM 2.0T is a better engine than the old 2.0T, I will even give you that most if not all GM engines are better than the older GM engines ! BUT THATS BETTER THAN THE OLD GM ENGINES !!!!
Not the competition engines !!!!!
So now lets talk interiors, OR THE LACK OF !!!!!!
I have a feeling GM has got the point myself and others have been trying to make for the last 10 years now !!!
LOOK— JUST LOOK
Has GM not redone the cheap a$$ truck interior, as quick as possible ? Why, why did GM do this so fast ?
isn’t the truck interior ” Good Enough ” ? I will tell you why The customer is was and still is, fleeing GM by the droves for the RAM ( of all cheap a$$ vehicles ). The Dodge RAM used to be a joke, by most in the truck world, well not any more !!!!! Why ? Because you and others like you told GM the cheap $hit interior in my Denali, was ” Good Enough ”
GMC Fan, people like you have been telling people like me, if I don’t like what GM offers, go somewhere else, and we have !
Look at the market share and the valuation of GM VS where it once was !!!!!!!!
How did it get that way ?
Because GM made great reliable vehicles ?
NO, NO it was because GM started making CHEAP JUNK, and simply could no longer compete !!!!!
The value you got when owning a GM vehicle was measurable in the past, it now is HORRIBLE !! And especially Cadillac, the resale of Cadillac junk is outright SAD !
So I no longer tolerate them, I bought my last new GM truck or any GM for that matter, and I’ll let you know here and other places, when I think GM makes a product with a good value !
Why, instead of focusing on the JUNK GM vehicle I write about here, focus on the many that I thing are great:
I think the Escalade is a great GM vehicle !
I think the C8 Vette is a great vehicle !
I think the CT6, WITHOUT the JUNK 2.0T or the GM 8 speed junk transmission is a great vehicle !
And I think many GM vehicles are ” Good Enough ”
I think the Equinox is ” Good Enough ”
I think the Travers is ” Good Enough ”
I think the Suburban is ” Good Enough ”
H3ll I even think the truck interior is ” Good Enough ” for a $50,000.00 truck and below !!
BUT this interior in a $80,000.00 Denali IS CHEAP JUNK !!!
The interior in a $60,000.00 Cadillac IS CHEAP JUNK !!!
I read what some of you commenters here drive, old Cadillacs, Canyon trucks, low end Buick SUV’s, GREAT, I am happy for you that you thing the vehicles you drive are a good value for what you pay !!
But when I pay more for the best truck GM offers, I think it should be better than a $35,000.00 Chevy. And the same thing for a Cadillac, of any model !!
And what do you know !!!! IT WORKED !!!!! IT WORKED and IS WORKING !!!!!
ME HERE ON THIS SITE and others JUST LOOK !!!!
!!!!!! WOW !!!!!!
GM is putting a better interior in the truck, what do you know !
GM put a better interior in the Escalade, what do you know !
GM is putting a better interior in EVERY Cadillac EV, what do you know !
It’s as if people didn’t like what GM was doing,
I wonder WHO ? I know it wasn’t YOU, or people LIKE YOU !!!!
The customers can thank me later, and I thank EVERY GM customer, who has said Cadillac has been $hit for value, and the GM interior, has been $hit, for years now, about 10 !
There you go with your endless complaining. Yet when Cadillac sends you a survey, you aren’t open with them and you lie. Still no clue where the logic in that is. But now you expect Cadillac to come here to read your true opinion? Since you can’t tell them directly what you really think, speak with your pocket book. If everyone else has such superior products, buy their product.
Now point out where I’ve stated that GM makes superior products over everyone else. I’ll give you a hint, such comments don’t exist. The reason is, I understand the concept that such expectations cost money. I’m not willing to pay for the best of everything. So I have to find the right balance of features that meet my needs at a price I’m comfortable with. You don’t understand such a concept because you think you’re entitled to the best for the least amount of money.
Maybe some day you’ll come down from your horse and realize life is to short to always be so unhappy due to unrealistic expectations
There you go GMC Fan, not reading comments and commenting !!!!
That is what I have been trying to say here for over 4 years now.
I told the Cadillac sales person exactly what I thought , and I have NEVER received a survey from Cadillac !
ONE MORE TIME !!!! How would GM/Cadillac know what I thought of their product, if i don’t receive any survey ?
I received one and only one, one month after receiving my new $80,000.00 truck with the $20,000.00 interior/dash, and I told them in that survey, this interior is CHEAP for an $80,000.00 truck, and belongs in a $20,000.00 truck !!!
!!! WOW !!! do you think it was little old me and my survey, that has GM jumping and rushing , to put, at least a$60,000.00 interior in a $80,000.00 truck !!!
If that is so, maybe I should have gotten a survey from Cadillac, telling them, my ATS is a piece of JUNK !!!!
And do you know, the truck surveys came 1 month after owning the trucks, H3ll even the piece of JUNK ATS, had not started falling apart until after that !, So maybe Cadillac thinks its a success !
AGAIN !! This is what I have been trying to say, to you GM people and dealer people !!!
The dealer has an incentive, for making all surveys a 5 rating. This is JUST LIKE the Wells Fargo, account scandal !!! The dealership calls the customer before they tell GM you had service done, if you can’t give them a 5 star rating, GM doesn’t even know you went to the dealership !!!!
Then you get a call from a different person at the dealership saying, it says here we have a TSB to do on your vehicle, and you say, its done !! Because GM doesn’t know you were at the dealership, because the dealership will NOT send in your survey if its not 5 star !!
How do you think Cadillac got so screwed up ? If GM knew what the Cadillac customer wanted GM would build it !!!! GM hasn’t a CLUE any more what the customer wants !!!
Again, the dealer orders what the dealer thinks will sell, when its not what the customer wants, the customer goes to brand X, and GM discounts the h3ll out of the unwanted vehicles until anyone would buy them if they WANTED them or not !!!,
However the TRUE Cadillac customer already owns brand X, because Cadillac does not offer what they wanted !
WOW
GMC Fan,
And why when you all say, go buy another brand, they are just as bad, do you think that’s a good thing to say ?
You have now drug GM down to the lowest grade vehicle !
Its like the generation that gives a trophy to everyone !
Don’t you want GM to be getter than ANYONE any longer !
When you comment, I hear ” that’s ” Good Enough ” GM that’s all the better anyone else does, good job.
Now here is your trophy !
@GMC Fan
I’ve learned long ago to not engage lifelongGMmoaner. The man thinks he has the solution to every single problem GM encounters, and every problem that he predicts but never actually comes into existence. The poor guy got smoked on his ATS 2.0, and has been bitter ever since. Best to just let him vent.
“Its to help GM !!!” hahaha. If he actually thinks that…I genuinely feel bad.
G8Burnout,
Thanks !
Also what are you referring to ” and every problem that I predict but never actually comes into existence ?
Feel free to go back 10 years for my comments !
And please mansplain how you think better interiors in the truck came about ?
If it wasn’t the people buying it saying it was $hit, and then buying a RAM?
Also please mansplain why Cadillac has failed, canceled, and changed their naming, and still cant sell anything other than the Escalade, while the competition still sells good ?
Nope, not an answer from G8Burnout, GM is great !
And thanks for feeling bad for me, happy to hear you care !
G8Burnout,
Thanks for bringing up that piece of $hit 2.0T ATS !
At least you said one thing worth while !!!!
I did get smoked on that ——— piece of $hit ———
And will be bitter for the rest of my life !!! It should be against the law to sell a known faulty vehicle !
Well it is fraud yet you have to have taxpayer money like GM to be able to sue them !!
But I’m glad GM can sell vehicles in China and pay dividends to shareholders while ignoring the very customer and taxpayer that they owe for everything they have !
Bet next time they close the doors, o that’s right , GM has closed the doors in the USA ! I forgot
The all new China motors. Hey G8Burnout, I bet the Chinese government doesn’t let then ” smoke ” the customer over in China like our lawmakers let them do here !
Yup, right on cue lol, will wonders never cease. Since you know everything, answer your own rhetorical questions, you’re never wrong anyway. Rage on, Karen! And keep moaning!
Right on CUE,
O yeah that’s right, the CUE delaminated in that Piece of $hit ATS also !
Thanks again for reminding me !!
And as usual nothing to add, bring on the Karen !
And you know me, ill just keep right on moaning here !!!
You know, I’m trying to show GM how a long term plan works.
Soon I will be on this site and others longer than GM/Cadillac has had a vehicle plan !
WOW. that’s right, I’ve been here telling potential GM customers how horrible GM customer support is longer than Cadillac made the ATS !!!
You go G8Burnout !!
Well Cadillac don’t care about your state if it has one charging station nor probably won’t care, you’ll just buy a $80k truck from GM and still complain after GM still have your money..
As for names maybe “Boom De Boom” sounds like a Cadillac you’ll like to buy…
I don’t get the Boom De Boom, is that because your a boomer ?
And I WILL buy another Cadillac if and when GM makes one that competes with the competition, for the same price point!
See that I haven’t seen 40 yet don’t know how I’m a that age group but ok boom-box. Again I’m not the GM sucker who buys $80k vehicles to complain and I highly doubtful Cadillac will miss your shadow in their showrooms. As said before even Ford received my business because GM didn’t have what I want during trade-in but go back when they have something I want, suggest you do the same.
Guestt,
As I am a 52 year old white male from small town South Dakota, I have never owned a so called Boom Box !
Matter of fact, I have only ever purchased 2 cassette tapes in my life, and that is the extent of ANY music purchase ( high school ).
No XM, no OnStar, never watch any sports !
I find it funny, outright hilarious, you saying ” I highly doubtful Cadillac will miss your shadow in their showrooms “. And that statement makes zero since by the way !
What is funny about you saying this, IS THEY DO !!!!!
They DO miss my shadow, and the other thousands of Cadillac customers who have went elsewhere !!
They DO miss US, they DO want us back, and yet the competition has a better value vehicle for the same price !!!
Look at the numbers !!!! LOOK, GM has been trying to get me in the Cadillac every 3 years for 39 years, and it is not going to happen while they, Cadillac, continues to sell JUNK !!!
Why do you think Mark Reuss said this was Cadillacs last chance ?
If I were a shadow in the Cadillac showroom, GM would be reaping the cash, like with my $80,000.00 Denali, with the $20,000.00 interior/dash !
Too many words, not enough substance. You in your 50’s from flyover nation, keypad refereeing about “junk” you can’t get enough of while the world moves on, your little town dealer may miss you buying used XTSs but GM don’t unless it’s another $80k truck.
Anyways this is about Cadillac’s new name scheme and IMO I care less about the name, I’m more excited about a true American luxury car that many can’t afford that inspires people to think “this vehicle brand equals success” not ” I got a Chevy with leather”, anyways I’m done.
Guestt,
Well you are correct on most of your substance !
We are in fly over nation, more cows than people, also one of the wealthiest states per capita!! ( check it out )
You may even be correct on me wanting more ” junk “I can not get enough of.
You see, I am an American, my family has CIA, Navy seals, Aerospace electrical Engineers, Chemical Engineers, Mechanical Engineers, Computer Engineers, Pastors, Nurses and farmers !
I liked to support the USA !!
So when you accuse me of continuing to purchase ” Junk ” that is what I do !!!
Why do I continue to do it ?
Because that is all GM had to offer is ” JUNK ” !!!!!
You are also correct of my little town, and that’s why I drove Cadillac, there were A LOT of Cadillacs in my small town !
You are also correct that they were DeVille’s, DTS’s, everywhere, and still are a lot of the same ones.
And here is what you DO NOT UNDERSTAND !!!!!!
My cousins, the ones listed above, and even uncles and aunts, NO LONGER DRIVE Cadillac !!!!
BECAUSE, Cadillac had and had NOTHING to offer but high priced ” JUNK ”
Sure the Chevrolet dealers love us, we still buy and have bought Chevrolet trucks !
Yet not even that so much anymore. My uncle has driven Ram lately and his son Toyota, the Toyota truck driver also drives an A8 Audi, his dad my uncle, again, Ram and now lately Mercedes ! Others went from Cadillac to Lexus, one does have an Escalade and a Lexus sedan !
And so, like you said !!!!
Anyways this is about Cadillac’s new name scheme and IMO I care less about the name, I’m more excited about a true American luxury car that many can’t afford that inspires people to think “this vehicle brand equals success” not ” I got a Chevy with leather”, anyways I’m done.
Agreed !
The same consumer adjustment is in play now as when Cadillac went from the “Series” names in the 1940’s / 1950’s to more actual names emerging in the late 1950’s like “Fleetwood” “DeVille”, “Seville”, “Eldorado” and “Calais”.
Then codes replaced actual names….CTS, XTs, XLR, ATS, CTS.
And now, adding the prefix “iq” (…Adjective-ification of words….) is apparently the future.
IMHO….”Critiq” is likely next to emerge as the next in a long line of modern automotive “word formations” that any grammar school teacher would enjoy.
I’m 51 I’ve been with GM since I was born and have supported them with there upland downs and. gummy decisions were certain cars that should have never been made or a song that they should have kept My grandfather and father plus uncle’s worked for GM. I have a CT6 now lease up in Oct I love my big cars I don’t want SUV so now what. Plus if I could afford a $200,000 it show wouldn’t be a Cadillac. So now I’m looking at BMW and Benz because I’m tired of GM getting rid off good vehicles
Cadillac has apparently relegated its model-naming duties to uneducated hairdressers.
It’s a shame-Cadillac has certainly made giant strides, product-wise in the past few years. But they’ve screwed the pooch with this utterly awful naming convention.
Honestly, these names seem to be designed to drive off anyone with a modicum of taste, sophistication, and education. I would frankly be embarrassed to own vehicles with such monumentally stupid names.
Optiq: Because Oops was already taken. . .
Cadilac Pathetiq woud be fine…
Ok I am going to put in my two cents. Cadillac need to come up with some good names ( which these names are not ) and stick with them. The same goes for vehicles. Produce a vehicle that is second to none and find an ad company that can convince potential customers that Cadillac should be their choice over the competition.
The constant name changes and vehicle changes does nothing to instill confidence in present and potential customers. The mixed signals don’t help any. We are going to offer this vehicle, we are not going to offer this vehicle . Just about all in the same week. If you don’t know what you are going to do how can you convince me to spend my hard earned money on your products.
Optiq sounds like an old Dodge econobox. Or like a Kia Optima. Still, it isn’t as bad as Celestiq, which immediately sounds like a cholesterol medication. I’m still mad about that, who on earth is naming these things? I’m not saying They should bring back “de ville”, but maybe something sleek like Elmiraj. The Bentley Arnage and Mulsanne worked out well. I doubt these will. Ask your doctor if Celestiq is right for you.
We repair following Subzero & Wolf Appliances:Subzero refrigeration repair services | Subzero wine cooler repair | Wolf ovens repair services | Wolf ranges repair services | Wolf cooktops repair services