President Donald Trump addressed the media on the lawn of the White House this week and appeared in front of a display that included two 2020 Chevrolet Silverado HD pickup trucks.
On South Lawn, WH seeks to make a political point by setting up a crane lifting the weights of regulation from the bed of a “red” truck, while showing the burden of regulations weighing down a “blue” truck. pic.twitter.com/OoWmRPnWum
— Mark Knoller (@markknoller) July 16, 2020
The display featured a heavy set of weights sitting in the bed of a blue Silverado HD, along with a crane labeled ‘Trump Administration’ lifting an identical pair of weights out of the bed of an adjacent red Silverado HD. The intention was to demonstrate how the Trump Administration’s looser regulatory framework can help to remove some of the legal burdens American businesses face. The blue truck also had a banner that read “40 Years of Regulatory Burden” while the red truck had a banner that said “4 Years of Regulatory Freedom.”
Jalopnik was curious how the Trump Administration obtained the 2020 Chevrolet Silverado HD trucks and if General Motors was involved in the planning and execution of the display, so they reached out to the automaker over the matter. It turns out GM didn’t know about it, but the automaker did seem to appreciate the small bit of free publicity.
“Actually, we weren’t aware of the event beforehand but looks like they chose a great truck,” a GM spokesperson told Jalopnik in an emailed statement.
Jalopnik also reached out to the Trump Administration’s media team for more backstory on the trucks – such as where they came from and if they were loaned to the White House or rented, but it did not immediately hear back. The 2020 Chevrolet Silverado HD was introduced fairly recently, so it’s possible these trucks came from a local dealership, but we’re only speculating.
One White House correspondent with CBS News, Mark Knoller, said Trump expressed fondness over the Chevy truck display, quoting him in saying the message was “quite simple and quite good.” He eventually became a bit concerned with how close the crane was to him, though, joking that he didn’t like “that big sucker hanging over my head,” and saying he wants to “get out of here as fast as possible.”
Both of the Silverado HD trucks appear to be Crew Cab models with the Standard Length bed and available Z71 off-road package. Judging by the chrome grille and mirror caps, they also appear to be the well-equipped LTZ trim level.