Cadillac announced late last year that it would revert back to real model names and slowly phase out the current alphanumeric nomenclature over the next little while. The first vehicle to arrive under this new naming convention will be the Cadillac Lyriq EV. Lyriq is a brand new name for Cadillac, so many fans may be wondering how General Motors came up with it and what its origins are.
We were also wondering what was behind the Cadillac Lyriq nameplate, so we asked Cadillac’s head of global brand strategy, Phil Dauchy, to shed some light on the matter. Dauchy told GM Authority executive editor, Alex Luft, that the Lyriq name is part of a new Cadillac naming structure that will see all vehicle names end in “iq.” These “iq” names will replace the CT# and XT# nomenclature used on current cars and crossovers powered by internal combustion engines and are intended to signal a change of course at Cadillac – that being from ICE to EV.
Dauchy also said the new nomenclature “signals that Cadillac is bringing a different type of vehicle to market, one that works in concert with man, nature, and machine.”
As for how Cadillac came up with Lyriq specifically, Dauchy explained that the name is a nod to the fact that Cadillac is the most mentioned brand in songs. No other brand (not just automotive brands) is mentioned in more songs than Cadillac.
Additionally, the “iq” suffix names provide a sort of alteration of sorts for Cadillac brand cars. With Cadillac and the model name both ending in an “ick” sound, these names roll off the tongue quite well. Take the Cadillac Celestiq nameplate, for example, the smooth-flowing name assigned to the automaker’s upcoming flagship luxury sedan. Speaking of the Celestiq, Dauchy promises fans will be wowed by what the hand-built electric full-size sedan has to offer when it finally debuts.
“When you see [the Cadillac Celestiq], its size, presence and scale all connote the emotion associated with the name,” Dauchy explained.
The Cadillac Lyriq, which will be the first fully electric Cadillac production vehicle, was originally scheduled to make its debut in April. The vehicle will now make its debut in concept form during a virtual event, online set for August 6th, 2020 at 7 PM EST.
A version of this story originally appeared on our sister site, Cadillac Society.