Since the local launch of the second-generation model was completed earlier this year, the Chevrolet Onix has become Argentina’s best-selling car. As of February, the popular General Motors subcompact has maintained a dominant position in the passenger-car category, and last month, it reaffirmed its position as the sales leader in the entire Argentine automotive market.
In June, the Chevrolet Onix sold a total of 2,093 units and again ranked first overall in the South American country, including the passenger-car category as well as the light-truck segment – which is led by the popular domestically-produced mid-size pickups. That figure, which is the highest that Onix has registered so far this year, fueled the seven percent increase in Chevrolet Argentina sales last month.
As such, this was the fourth time that the Chevrolet Onix led total sales for the Argentine auto industry. Until now, the vehicle has achieved first place in the months of February, March, April and June. In May, the Onix was surpassed by the Toyota Hilux – who had been Argentina’s absolute sales leader for two consecutive years – by a scant 18 units (1,016 vs. 998).
June’s excellent performance also helped the Chevrolet Onix to outperform the Hilux in sales for the first half of the year, with a total of 8,353 units for the Chevy versus 8,151 units for the Toyota mid-size pickup. Unlike the aforementioned monthly results, this is the first time that the Onix appears as the best-selling vehicle in the Argentine market in cumulative sales.
GM states that the success of the Onix in Argentina is due to its high level of equipment and excellent, unprecedented bang for the buck in the country. “We aim to raise the bar in our segments and capitalize on the new needs of our users, to offer the most complete vehicles in terms of safety, technology and connectivity,” said Chevrolet brand manager at GM Argentina, Agustín Mazzola, in an official press release.
The Chevrolet Onix has been the best-selling vehicle in all of Latin American for the past four years, thanks to its enormous popularity in Brazil and its gradual deployment in several countries throughout the continent. However, the arrival of the second-generation Onix is expanding its success to more international markets, led by the introduction of the vehicle in China, as well as its recent arrival in Mexico and the Middle East.