The Chevrolet Blazer was the best-ranked mid-size SUV in the 2020 J.D. Power Automotive Performance, Execution and Layout (APEAL) Study.
The J.D. Power APEAL Study serves as a complement to the company’s Initial Quality Study and measures the amount of emotional attachment and excitement a vehicle generates in owners. Vehicles and brands are measured across 37 different attributes, ranging from the “sense of comfort and luxury they feel when climbing into the driver’s seat to the feeling they get when they step on the accelerator,” J.D. Power says, all of which help it determine how much appeal a company or vehicle has to its owner. The study is based on over 87,000 responses from owners of new vehicles.
The Chevrolet Blazer topped the study for non-premium SUVs, while the Nissan Murano was second in the segment and the Hyundai Santa Fe third. The Blazer is newer than both the Murano and the Santa Fe and is more powerful thanks to its available 308 horsepower 3.6L LGX V6 engine. The Blazer also stands out in the crowded mid-size SUV segment thanks to its sports car-inspired exterior appearance and available RS trim.
Ideally, a brand or vehicle wants to fare well in both the J.D. Power Initial Quality Study and the APEAL Study, as this would indicate an automaker is delivering on both quality and its ability to charm owners. Chevrolet appears to be doing fairly well in this regard, as it was third among non-premium brands in the Initial Quality study and just above average for APEAL. The Blazer also took a segment award – a potential sign that Chevrolet is headed in the right direction given the crossover’s fairly recent introduction. The Blazer was the only segment award given to a Chevy vehicle in the APEAL study, but the Chevrolet Sonic was a runner-up for the Small Car segment and the Chevrolet Tahoe was third among SUVs.
The top-ranked brand in the APEAL study was Dodge, followed by Ram and then GMC.