Chevrolet Among Top American Brands For Customer Loyalty
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Chevrolet is among the top American brands in terms of customer loyalty according to J.D. Power’s 2020 U.S. Automotive Brand Loyalty Study.
According to J.D. Power’s data, about 49.1 percent of all Chevrolet owners buy another Bow Tie-badged product when in the market for a new vehicle. This puts Chevrolet seventh among all non-premium brands in the industry in terms of customer retention and third among American brands behind Ford (54.3 percent) and Ram (57.3 percent).
Topping this study for non-premium brands was Subaru. A whopping 60.5 percent of all Subaru owners replace their vehicle with another from the sensible Japanese automaker. Toyota was very close behind with a 60.3 percent customer retention rate, while Honda was third with 58.7 percent.
The J.D. Power Brand Loyalty study, currently in its second year, ranks automotive brands based on the percentage of owners that replace their vehicle with another from the same brand. Data for the study was compiled between June 2019 and May 2020, and includes data for all model-year vehicles traded in. That means owners who bought a much older used Chevrolet Equinox, for example, and replace it with a brand-new one purchased from a dealership count toward the customer retention total.
Chevrolet was the best-ranked General Motors brand in the study. Second was GMC with its customer loyalty percentage of 39 percent placing it 13th in the study, while Buick was third among GM brands and 14th in the study with a customer retention rate of 27.5 percent. Cadillac was ranked separately as it is a luxury brand and was tenth among luxury automakers with a custom retention rate of 33.8 percent.
Tyson Jominy, J.D. Power’s vice president of data and analytics, said automakers will be eager to retain existing customers in the wake of the COVID-19 pandemic, as the crisis may result in economic hardship and a downturn in auto sales.
“Many have gone above and beyond to offer customers financial assistance during a period of economic uncertainty, which does a lot to bolster consumer confidence in their chosen brand and repurchase it in the future,” Jominy said.
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These people apparently don’t even want to step foot in any other dealership. They’re all missing out on what the other brands have to offer beyond Chevy. Kia offers so much more with a better warranty for a lower price. Or they’re the ignorant types who think all Chevy’s are still made in America, because THEY STILL BELIEVE IN AMERICA, DAMMIT
Way to go. Buy a Kia so American automotive manufacturing workers lose their jobs. It’s numb nuts like you not supporting the American made products that’s putting people out of work. Gm, Chrysler and Ford have manufacturing plants in the U.S. and other parts of the world. If you like Korean cars that much why don’t you pack your bags and move to Korea. Traitor.
Has GM ever thought of allowing the use of GM Card points on new year products like the 2021 Tahoe and the new Vette for customers that want to order what they want instead of what’s on the dealers lot? That leaves out the guesswork for GM and the dealer.
Won’t be anymore if they do not build CARS!
They make it very hard to be loyal with their moving targets. Are they following Buick with the demise of sedans/Malibu? I prefer a sedan, but will have to look elsewhere.
They are making this pretty hard now by discontinuing almost all of their cars, no more Impala, small entry such as the Cruze, no true coupe(2dr). This loyalty will disappear because we will have no other choice. Dodge Charger as an example.
hi i do buy chevy because its and american brand, i know they manufacture in china. all brands do that its a global market. there still a american company, honda is still japan as toyota is, kia is korean, so what, its nature of building cars. i dont think they are holy grail of cars but if you wait for sales and have a gm points card you can get a great deal on a good car. my car i just bought is a 2019 impala lt 3.6 , sunroof, granted not a car kids want but very nice. chevy dealer has been very fair with us , sticker was 32000 but walked out paying around 23000 about the same as a civic. not throwing stones , civic is great car but very small. much rather have the impala.
I was faithful to the Nissan brand since 1969 when it was called Datsun. My last Nissan was a 2000 Sentra, and I switched to 2013 Chevrolet Cruze with the RS package, and I am extremely happy. And I will definitely stay at Chevrolet with either a Cruze or Malibu Premier. Because of my age I am concerned with safety first.
Chevy lover!