Camaro Sales Drop 46 Percent In Q2 2020, Trail Mustang And Challenger
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Second quarter 2020 Chevrolet Camaro sales decreased in every market tracked by GM Authority, including the United States, Canada, Mexico, South Korea, Brazil, Argentina, and Russia.
Chevrolet Camaro Sales - Q2 2020 - United States
In the United States, Chevrolet Camaro deliveries totaled 6,675 units in Q2 2020, a decrease of about 46 percent compared to 12,433 units sold in Q2 2019.In the first six months of the year, Camaro sales decreased about 43 percent to 13,860 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -46.31% | 6,675 | 12,433 | -43.47% | 13,860 | 24,516 |
Chevrolet Camaro Sales - Q2 2020 - Canada
In Canada, Chevrolet Camaro deliveries totaled 590 units in Q2 2020, a decrease of about 41 percent compared to 993 units sold in Q2 2019.In the first six months of the year, Camaro sales decreased about 37 percent to 841 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -40.58% | 590 | 993 | -37.47% | 841 | 1,345 |
Chevrolet Camaro Sales - Q2 2020 - South Korea
In South Korea, Chevrolet Camaro deliveries totaled 15 units in Q2 2020, a decrease of about 68 percent compared to 47 units sold in Q2 2019.In the first six months of the year, Camaro sales decreased about 33 percent to 68 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -68.09% | 15 | 47 | -32.67% | 68 | 101 |
Chevrolet Camaro Sales - Q2 2020 - Mexico
In Mexico, Chevrolet Camaro deliveries totaled 28 units in Q2 2020, a decrease of about 70 percent compared to 93 units sold in Q2 2019.In the first six months of the year, Camaro sales decreased about 71 percent to 55 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -69.89% | 28 | 93 | -70.74% | 55 | 188 |
Chevrolet Camaro Sales - Q2 2020 - Russia
In Russia, Chevrolet Camaro deliveries totaled 1 units in Q2 2020, a decrease of about 98 percent compared to 55 units sold in Q2 2019.In the first six months of the year, Camaro sales were flat at 0 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -98.18% | 1 | 55 | * | 0 | 0 |
Chevrolet Camaro Sales - Q2 2020 - Brazil
In Brazil, Chevrolet Camaro deliveries totaled 15 units in Q2 2020, a decrease of about 71 percent compared to 51 units sold in Q2 2019.In the first six months of the year, Camaro sales decreased about 71 percent to 25 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -70.59% | 15 | 51 | -71.26% | 25 | 87 |
Chevrolet Camaro Sales - Q2 2020 - Argentina
In Argentina, Chevrolet Camaro deliveries totaled 0 units in Q2 2020, a decrease of about 100 percent compared to 33 units sold in Q2 2019.In the first six months of the year, Camaro sales decreased about 92 percent to 4 units.
| MODEL | Q2 2020 / Q2 2019 | Q2 2020 | Q2 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CAMARO | -100.00% | 0 | 33 | -91.84% | 4 | 49 |
Competitive Sales Comparison
The 46 percent decrease in U.S. Chevrolet Camaro sales during the second quarter of 2020 kept Chevy’s sports car in third place in its segment by sales volume, behind the Ford Mustang in first place and Dodge Challenger in second. Ford Mustang sales fell 27 percent, while Dodge Challenger sales fell 35 percent. As such, the Camaro’s 46 percent drop was the most significant of the three, and the second-biggest in the segment (after the Toyota 86).
Sales Numbers - Mainstream Two-Door Sports Cars - Q2 2020 - USA
| MODEL | Q2 20 / Q2 19 | Q2 20 | Q2 19 | Q2 20 SHARE | Q2 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| FORD MUSTANG | -27.32% | 15,717 | 21,625 | 42% | 39% | -12.34% | 33,786 | 38,542 |
| DODGE CHALLENGER | -35.16% | 9,880 | 15,237 | 26% | 28% | -23.20% | 22,018 | 28,668 |
| CHEVROLET CAMARO | -46.31% | 6,675 | 12,433 | 18% | 23% | -43.47% | 13,860 | 24,516 |
| MAZDA MX-5 MIATA | +9.90% | 2,620 | 2,384 | 7% | 4% | +10.37% | 4,320 | 3,914 |
| NISSAN 370Z | +23.80% | 749 | 605 | 2% | 1% | +4.63% | 1,310 | 1,252 |
| TOYOTA 86 | -24.47% | 645 | 854 | 2% | 2% | -18.78% | 1,349 | 1,661 |
| SUBARU BRZ | -20.94% | 570 | 721 | 2% | 1% | -37.53% | 962 | 1,540 |
| FIAT 124 SPIDER | -42.76% | 581 | 1,015 | 2% | 2% | -36.58% | 969 | 1,528 |
| TOTAL | -31.78% | 37,437 | 54,874 | -22.68% | 78,574 | 101,621 |
The Ford Mustang had the highest segment share at 43 percent – a noteworthy growth gain of 3 percent points compared to Q2 2019. It was followed by the Dodge Challenger with 27 percent, down 1 percentage point year-over-year. The Camaro’s 18 percent share makes it a distant third. All other segment contenders saw segment shares in the single digits.
The figures also highlight that the Mustang sold more than twice as many units as the Camaro, and the Challenger sold about 30 percent as many units.
The mainstream, two-door sports car segment contracted 32 percent to 36,923 units in Q2 2020. In that regard, Camaro sales underperformed the segment during the quarter.
2017 Chevrolet Camaro ZL1 Coupe interior
The GM Authority Take
2020 Camaro sales were dismal during the second quarter, as the muscle car faced battled the impact of the COVID-19 pandemic on the one hand, and strong competition from Ford on the other. Given that all U.S.-based automakers were impacted more or less equally by the coronavirus and its effects, both in terms of production and deliveries, we conclude that the Camaro simply sold slower than all other segment contenders during the timeframe.
The ongoing decline in sales Camaro sales volume underlines Camaro’s rather uncertain future. Over the past few years, the post-bankruptcy GM has taken a liking to discontinuing cars that aren’t selling well, aren’t turning a profit, or both. GM/Chevrolet has already removed several nameplates from its lineup for that very reason, including the Chevy Cruze, Impala, Volt, and the Buick LaCrosse.
The ongoing decline in Chevrolet Camaro sales seems to be the result of several factors, including higher prices of the sixth-generation model, which continues to push price-conscious buyers to more affordable offerings from Ford and Dodge. The 2019 Camaro refresh aimed to address this competitive disadvantage with a revised trim level structure covering a broader price spectrum. Notably, the 2019 Camaro was as much as $2,000 less expensive than the 2018 model, specifically on the mid-level LT models. However, that didn’t seem to be enough, and Chevrolet made the Camaro even more affordable for the 2020 model year by introducing the all-new Camaro LT1 trim level. The V8-powered LT1 is powered by the same 6.2L V8 LT1 engine as the SS models, but slots between the V6-powered LT models (1LT/2LT/3LT models) and the SS. This makes it more competitively priced than the base V8-powered Challenger and Mustang models. However, even the LT1 model hasn’t helped the Camaro claw its way back to the top of the sales charts.
The 2020 Chevrolet Camaro introduces the new LT1 trim level as an entry-level V8 model
In addition, some believe that various product-related issues have held back Camaro sales, including reduced cabin visibility, a lackluster dashboard and instrument panel design, sub-par interior material quality, as well as little differentiation from the fifth-gen Camaro in terms of first-glance exterior styling. Chevrolet attempted to address the “little differentiation” issue with revised front and rear fascias on the 2019 Camaro. Alas, the 2019 Camaro facelift wasn’t particularly well-received for SS models, prompting Chevrolet to deliver a second update for 2020 Camaro SS models.
About The Numbers
- All percent change figures compared to Camaro sales for Q1 2019 sales, except if noted
- There were 77 selling days in Q2 2020 and 77 selling days in Q2 2019
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- GM Q2Â 2019 sales U.S.A.
- Chevrolet Q2 2019 sales U.S.A.
- Cadillac Q2 2019 sales U.S.A.
- Buick Q2 2019 sales U.S.A.
- GMC Q2 2019 sales U.S.A.
- GM Q2Â 2019 sales Canada
- Chevrolet Canada Q2 2019 sales
- Cadillac Canada Q2 2019 sales
- Buick Canada Q2 2019 sales
- GMC Canada Q2 2019 sales
- GM Q2 2019 sales China
- GM Q2Â 2019 sales Mexico:
- GM Q2Â 2019 sales Brazil:
- GM Q2Â 2019 sales South Korea:
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Little of subject but I think you’ll see a Camaro / Malibu replacement combined along with a Mustang / “Mustang sedan”. Any total luxury large sedan would totally be electric like Cadillac is doing, you’ll probably see one CD6 ICE sedan from Lincoln with an range-topping, electric Contenental replacement.
It looks cheap, looks slow, looks like a lease only thing
When GM reveled the 6th Generation ( current model ) Camaro i questioned myself is this the 5th generation or the 6th generation. GM played it safe which was the WRONG card it needed in evolution design compare the 4th generation 93 – 02 to the 5th generation and wow you can see the difference this is what was needed for the 6th generation a complete overhaul to stay ahead of times.
Will people be interested in a 7th generation ? only if it’s a evolution design were talking a decade of a car that looks the same but will GM understand this NO they’ll kill the Camaro again for a generation and if people lose interest in the mustang and charger/challenger and sales fall across the muscle car market then the Camaro may never come back.
Think GM understand people see the same looking car from the beginning of the decade.
FCA has done genius marketing for Challenger ranging from Hell Cat to Wide Body yet GM probably hasn’t even considered doing a Chevy vin numbered Firebird or Trans Am Special Edition with Pontiac badging and iconic duel kidney grill.
This sort of special edition would cost peanuts only requiring a few cosmetic tweeks, maybe additional horse power. I don’t even think a reworked interior would be necessary given the focus would be on the exterior of the car.
This would also be a great way of test marketing the Pontiac name as a niche muscle car brand similar to Dodge therefore freeing Chevrolet to represent a common sense family hauler image much like Toyota and VW.
(Ford is doing the same, sweating FCA, as it launches what should be considered a Mustang sub brand devoid of the Blue Oval or Ford branding on the front end. Same goes for the Bronco as it aims to be a Jeep fighter brand.)
Mary and the business world think too many brands led to the downfall of GM. I won’t totally disagree but quality/design/image played greater roles. Also, like Hummer and Avenir, Pontiac would be a model/glorified trim requiring far less advertising support.
Instead GM will just kill Camaro. Then when US relations with China go bad GM will be a tiny not even top ten automaker begging Renault or Honda for help.
It’s just this simple drive over to the chevy dealership one maybe 2 cars to look at now drive over to the ford dealership 10 or 15 cars to look at same with dodge pretty simple to see why.
Some of you need to go back and learn some history. The Camaro and Mustang used to sell in great numbers back when they were sporty cars. Hilt on economy car platforms.
Both moved in number that only CUV models reach at 400,000 to 500,000 units a year. In fact most cars moved those numbers back in the 60’s and 70’s. Today they struggle to clear 100,000 units.
Add to the the greater development cost and lack of platform sharing as cars disappear.
The major issue at GM is the only real global market is China. They just never put in the effort overseas as North America was the largest market and they never really needed more.
The Asian companies had to go outside to survive so they did it over the last 50 years. To try to break in now as the growth has stopped is difficult.
Even now it is difficult as Ford a long time Euro brand is hurting badly there.
People today don’t like small cars or they don’t like usable small cars.
Most SUV models are the size of past sedans but with the utility of a mini van.
Add to this the decline in the youth interest in cars. Some still deny it but kids today just are not into cars as they once were.
Even if you look at a Hot Wheels display much of it is purchased by middle aged men who seldom open them.
The social aspect like we saw Illustrated in so many movies like American Graffiti and Hollywood nights is just not there. My local hang out still gets people but I am the youngest at 50 years old. They all go home before dark when we were there till 1 am in our younger days.
The world has changed just as the pony car.