Cadillac launched its new Cadillac Live service last year, providing prospective buyers with a chance to check out new Cadillac vehicles and speak with a Cadillac representative, all via the web. The service is meant to provide the same experience as visiting a dealership, but from the comfort of home. Now, Caddy is providing a flavor of what a Cadillac Live session would entail in the following short video walkaround of a 2020 Cadillac CT4.
The video is under three minutes long, but goes over a wide variety of features that buyers may be interested in. The host for this particular video is Zane, who starts the video by talking about the basics, such as the various trim levels and the available engines. Later, Zane discusses the interior design, including some of the materials and technology features, as well as the infotainment system, and Bose audio system. The walkaround also provides a look at the 2020 Cadillac CT4’s various exterior features.
A real Cadillac Live session would not be a one-way conversation. Rather, the customer would be able to interact with the rep and ask questions along the way. The camera feed would only follow the Cadillac Live representative and look over the Cadillac vehicle in question, with the customer’s camera left off.
While Cadillac Live has been a great way for customers to check out vehicles in comfort, the technology now takes on greater importance following the COVID-19 pandemic. Dealerships are seeing restrictions and limits placed on services, so this is a great way to learn about Cadillac vehicles without risking exposure to the virus.
Interested buyers are encouraged to check out Cadillac Live through the automaker’s website, where they can make an appointment for their own private session.