J.D Power published the results from its 2020 Automotive Performance, Execution and Layout Study this week, with the Cadillac CT6 topping the upper mid-size premium car segment in the survey.
The J.D. Power Appeal Study attempts to gauge how much excitement and emotional attachment a brand or vehicle is able to generate in customers. Intended to serve as a complement to the J.D. Power Initial Quality Study, the APEAL study helps identify companies and models “that create joy for their owners,” that help overcome “any negatives,” owners experience related to quality and overall reliability. For example, a sports car that drives great but perhaps has some build quality issues may do well in the APEAL study. Brands and vehicles are measured on a 1,000-point scale when tabulating the results.
The Cadillac CT6 finished atop the upper mid-size premium car segment, beating out the BMW 5 Series. The CT6 was also the only upper mid-size premium car to finish above the segment average with regards to APEAL score. The upper mid-size segment is for larger luxury sedans, with J.D. Power referring to the Cadillac CT5 and vehicles in its segment as “mid-size” and to vehicles like the Audi A3 as “small.” The CT6 was also one of only eight vehicles on sale to top its segment in both the Initial Quality study and the APEAL study. This is a sign the sedan is performing well both with regard to build quality and inciting positive emotions in its owners when they are behind the wheel.
The Cadillac CT6 was discontinued this year in order to make room for Cadillac’s new line of electric vehicles. While the CT6 was a hit with those who purchased it, it didn’t attract very many buyers to begin with. GM sold just 7,951 examples in the U.S. last year – down 17.7 percent from 9,668 in 2018.