SAIC-GM-Wuling, the second General Motors joint venture in China, has just released a series of teaser images of the brand-new Wuling Hong Guang X concept crossover – the popular Chinese brand’s first concept vehicle. The new prototype will make its imminent debut at the 2020 Chengdu Motor Show, which opens its doors to the public this Friday, July 24, as the preview of a future global Wuling crossover.
The Hong Guang X concept will join the all-new Victory MPV in spearheading the relaunch of Wuling as a global brand for the first time in its 35-year history. This process began on May 25 with the presentation of the Wuling Global Silver logo, a new graphic identity supporting the international focus of the brand and its new portfolio of next-generation products.
The first official images of the Wuling Hong Guang X concept show a crossover with an imposing and robust design, along with a strong off-road focus. In fact, this first Wuling concept is the same utility vehicle we saw on a slide in the brand’s product plan codenamed “Ursa.” This indicates that the Hong Guang X concept will inspire the brand’s second global model scheduled for 2021.
The preview reveals that the Wuling Hong Guang X concept has a radical design language that completely subverts the brand’s traditional, more conservative styling. In particular, it stands out for its muscular stance, with multiple straight lines and unique elements that differentiate it from any other vehicle. Most noticeable is the prominent C-pillar that appears to connect above the ceiling and includes a curious switch-shaped mechanism.
Another distinctive detail is the unique headlights, which include massive horizontal LED lighting in the upper section and headlights with an X-shaped pattern. In addition, the Hong Guang X concept has other less feasible details for series production, such as the rearward-opening rear doors, light strips in each of the four fenders and highly stylized outside mirrors.
The Wuling Hong Guang X concept will serve as the basis for the second model of the brand’s global strategy, a future crossover that will be launched next year and could end up being called the Wuling Ursa. The latter is believed to represent the most strategic and important piece of Wuling’s international expansion, as it would join the most popular vehicle segment in the world.