2021 GMC Canyon AT4, Denali Expected To Make Up Over Half Of Canyon Sales
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The 2021 GMC Canyon arrives as the seventh model year for the pickup truck’s second generation, bringing with it a light update for the exterior, interior, powertrain, and technology offerings. The latest 2021 Canyon also introduces major changes to the trim level structure, and now, GM Authority has learned how GM expects the new trim lineup to sell in terms of overall percentages.
As a refresher, the 2021 GMC Canyon trim level structure no longer follows the usual SL, SLE, SLT, Denali trim level cadence. Now, the new Elevation Standard and Elevation trims occupy the bottommost rungs of the structure, while the All-Terrain is replaced outright by the AT4. The SLT trim is deleted without replacement, while the Denali maintains its spot at the top of the heap.
Now, according to documents provided to dealers and seen by GM Authority, General Motors expects the following mix with regard to sales for the 2021 GMC Canyon, as based on national averages:
| Trim Level | Percentage Of Sales |
|---|---|
| Elevation Standard and Elevation (combined) | 43 percent |
| AT4 | 32 percent |
| Denali | 25 percent |
Essentially, General Motors expects the two base trims (Elevation Standard and Elevation) to comprise just 43 percent of new GMC Canyon sales, while the two high-spec trim levels (AT4 and Denali) are expected to make up a whopping 57 percent of sales.
Clearly, the new 2021 GMC Canyon AT4 is seen as the big mover and shaker here, which isn’t all too surprising considering the widespread popularity of the off-roader segment these days. GMC has already announced that every model in its lineup will have an AT4 variant by 2021 (with the exception of the GMC Savana), so applied to something like the 2021 GMC Canyon, the enthusiasm is understandable.
Which 2021 GMC Canyon trim level are you most excited about? Let us know in the comments, and make sure to subscribe to GM Authority for more GMC Canyon news, GMC news, and around-the-clock GM news coverage.
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I have a Question. will that Grill on the new 2021 Canyon Denali fit my 2018 Canyon Denali ?
No!
Why the negativity, you have to change the entire nose, hood and Core support, The grill will not just bolt on,. I own a Denali and already checked it out.
It is not cost effective unless you can get it from a salvage yard.
The AT4 with the new 2.7L Turbo should be a runner. 350 lb/ft torque is a big jump.
Really wish the Colorado would use the Canyon grill. It looks much better to me. Gotta go with black tho…personally don’t think chrome belongs in a truck.
Now fix the fenders gm so we can fit 33s on there please
A 2021 grill will fit on the 2015-2020 gen. All that changed was the bumper and grill. The hood and fenders remain the exact same.
It irks me that GMC doesn’t have a Colorado ZR2 equivalent. I like Chevy, but I thought the whole point of GMC was to offer a higher class experience, and they’re missing the ball by not putting this to work.
Also if Chevy releases the ZRX for the Silverado would GMC come out with an ATX?
The problem here is the ZR2 is only 10% of Colorado sales. That is not bad but to delete that would put the truck at risk.
Also Chevy is seen as the Performance brand and GMC is targeting the luxury brand. GM is trying to make both brands more independent vs just brands with different grills.
GMC has seen where ther SLT was costing as much as the Denali loaded up. So they just moved to make the Denali the default. The AT4 takes the place of the All Terrain that just never sold well. With the marketing push they are looking to make this their Z71 that is the best selling Colorado but with extra bling and more standard options,. These moves should improve GMC sales as their line was not very well defined.
Again, AT4 should represent what those 3 letters state: All Terrain! So why not offer a true all terrain suspension like the ZR2?
If not drop the AT4 badge, it does not represent reality. I like the upgraded front end, however please let me purchase a real off road suspension package like the ZR2. Also powertrain agree with the comment posted earlier: 2.7 turbo with a 10-speed would also blow the socks off the Ford Ranger.