Back in the 1970s, a GMC 1500 pickup would sell for less than $5,000 – which is equivalent to around $35,000 after adjusting for inflation. Ironically, this is about how much a nice GMC pickup of this vintage would sell for today, with this fully restored example fetching $34,650 in Barrett-Jackson’s recent online auction.
Quite a lot of money had to be invested in this truck to boost the value up to $35,000, though. This truck underwent a complete frame-off restoration two years ago, which saw the builders go over every single surface of the truck – right down to the last nut and bolt. Power comes from a 5.3L Vortec V8, which is paired with a 4L60E four-speed automatic transmission. The seller did not say how much power the modern V8 is good for, but these Vortec 5.3L engines produced roughly 310 horsepower and 334 pound-feet of torque.
Underpinning this custom pickup is full airbag suspension with aftermarket trailing arms and aftermarket upper and lower a-arms. Backing up the overhauled suspension is a modern-day power rack and pinion steering setup, while Wilwood disc brakes at all four corners help bring the package to a stop. It also rides on 20-inch Boss alloy wheels that were painted to match the Flame Red PPG paint.
Inside, this early 1970s GMC 1500 also gets modern sport seats with black and red leather upholstery, AutoMeter gauges, a chrome tilt steering column with a custom billet steering wheel, a new air conditioning system and a bangin’ audio system with two 12-inch subwoofers. The builder also installed power windows, power locks and even power mirrors.
This truck has little in common with an original 1972 GMC 1500, but it’s interesting to see that even after all that work, it costs not much more than it did new after inflation. Check out the listing here for some additional photos and more info on this unique red pickup.