GMC Terrain Sales Flat In Q1 2020, Outpacing The Competition
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GMC Terrain sales decreased in the United States, Mexico, and Canada during the first quarter of 2020.
GMC Terrain Sales - Q1 2020 - United States
In the United States, GMC Terrain deliveries totaled 25,292 units in Q1 2020, a decrease of about 0 percent compared to 25,364 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| TERRAIN | -0.28% | 25,292 | 25,364 |
GMC Terrain Sales - Q1 2020 - Canada
In Canada, GMC Terrain deliveries totaled 2,377 units in Q1 2020, a decrease of about 31 percent compared to 3,444 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| TERRAIN | -30.98% | 2,377 | 3,444 |
GMC Terrain Sales - Q1 2020 - Mexico
In Mexico, GMC Terrain deliveries totaled 396 units in Q1 2020, a decrease of about 10 percent compared to 438 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| TERRAIN | -9.59% | 396 | 438 |
Competitive Sales Comparison
GMC Terrain sales performance during the first quarter of 2020 put the compact crossover in ninth place out of 16 competitors in the mainstream compact crossover segment in the United States.
As such, the Terrain was outsold by the Toyota RAV4, the Terrain’s corporate cousin and platform mate – the Chevrolet Equinox, Honda CR-V, Nissan Rogue, Ford Escape, Subaru Forester, Mazda CX-5 and the Jeep Cherokee. The Terrain outsold the Hyundai Tucson, Volkswagen Tiguan, Subaru Crosstrek, Kia Sportage, Dodge Journey, Mitsubishi Outlander and the Mitsubishi Eclipse Cross.
As such, the performance gives the Terrain a 4 percent segment share during the quarter, matching the segment share it held a year ago in Q1 2019.
Sales Numbers - Mainstream Compact Crossovers - Q1 2020 - United States
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 | Q1 20 SHARE | Q1 19 SHARE |
|---|---|---|---|---|---|
| TOYOTA RAV4 | +16.48% | 97,631 | 83,820 | 16% | 12% |
| CHEVROLET EQUINOX | -17.00% | 73,453 | 88,500 | 12% | 12% |
| HONDA CR-V | -18.44% | 71,186 | 87,280 | 12% | 12% |
| NISSAN ROGUE | -36.35% | 59,716 | 93,814 | 10% | 13% |
| FORD ESCAPE | -20.73% | 48,117 | 60,702 | 8% | 8% |
| SUBARU FORESTER | -3.88% | 39,080 | 40,656 | 6% | 6% |
| MAZDA CX-5 | -6.09% | 35,211 | 37,494 | 6% | 5% |
| JEEP CHEROKEE | -31.86% | 33,675 | 49,420 | 6% | 7% |
| GMC TERRAIN | -0.28% | 25,292 | 25,364 | 4% | 4% |
| HYUNDAI TUCSON | -17.68% | 23,735 | 28,831 | 4% | 4% |
| VOLKSWAGEN TIGUAN | -16.93% | 22,177 | 26,697 | 4% | 4% |
| SUBARU CROSSTREK | -17.87% | 21,516 | 26,197 | 4% | 4% |
| KIA SPORTAGE | +4.47% | 20,057 | 19,198 | 3% | 3% |
| DODGE JOURNEY | -36.87% | 15,152 | 24,003 | 3% | 3% |
| MITSUBISHI OUTLANDER | -6.78% | 12,809 | 13,740 | 2% | 2% |
| MITSUBISHI ECLIPSE CROSS | -42.38% | 5,184 | 8,997 | 1% | 1% |
| TOTAL | -15.49% | 603,991 | 714,713 |
The compact mainstream crossover segment (C-crossover segment) contracted nearly 16 percent to 603,991 units during Q1 2020, meaning that GMC Terrain sales outperformed the segment average.
The GM Authority Take
Compared to the first quarter of 2019, GMC Terrain sales remained flat during the first quarter of 2020. The performance is quite impressive when compared to competing models, most of which saw sales decline in the double digits. For instance, the Chevrolet Equinox (see Chevrolet Equinox sales) saw sales fall 17 percent during the quarter, Jeep Cherokee sales fell 31 percent, Dodge Journey sales were off 37 percent, and Mitsubishi Eclipse Cross sales tanked 42 percent.
Sales of the Terrain (as well as the Equinox) were hindered by the COVID-19 pandemic, which shocked GM as well as the entire automotive industry at large. However, the pandemic may have impacted Q1 2020 Terrain sales slightly less given that the model is assembled in Mexico, where GM plants were idled about a week after their U.S. counterparts. It’s also possible that the 40 day-long UAW strike during the fourth quarter of 2019 disrupted GM’s supply chain enough to impact production of the Mexican-made Terrain. If that was the case, then the strike also had a negative impact on Q1 2020 deliveries.
Combined sales of the two GM compact crossovers – the Terrain and Equinox – totaled 98,745 units for a 16 percent segment share. The numbers are impressive, enabling the duo to outsell the Toyota RAV4, which saw sales rise more than 16 percent to an impressive 97,631 units during the quarter, for a segment share of 16 percent.
For the 2020 model year, the most notable change to the GMC Terrain is the deletion of the turbo-diesel engine, resulting in the loss of a shift at the GM San Luis Potosí plant where the vehicle is made.
The 2022 GMC Terrain AT4 is a new model that’s part of the refreshed Terrain lineup. The updated model was originally slated to launch for the 2021 model year, but was pushed back due to the COVID-19 pandemic.
The Terrain was originally slated to get a midcycle enhancement (MCE) for the 2021 model year, but COVID-19 caused it to be pushed back to the 2022 model year. The refresh includes revamped front and rear fascias, the addition of the offroad-oriented Terrain AT4 model, plus various other minor enhancements and new features. As a result of the delay, the 2021 model year is expected to get only a few very minor changes.
About The Numbers
- All percent change figures compared to GMC Terrain sales for Q1 2019, except as noted
- In the United States, there were 76 selling days in Q1 2019 and 76 selling days in Q1 2020
- GM Q1 2020 sales U.S.A.
- Chevrolet sales Q1 2020 U.S.A.
- Cadillac sales Q1 2020 U.S.A.
- Buick sales Q1 2020 U.S.A.
- GMC sales Q1 2020 U.S.A.
- GM Canada sales Q1 2020
- Chevrolet Canada sales Q1 2020
- Cadillac Canada sales Q1 2020
- Buick Canada sales Q1 2020
- GMC Canada sales Q1 2020
- GM Mexico sales Q1 2020
- GM Mexico sales January 2020
- Chevrolet Mexico January 2020 sales
- Buick Mexico January 2020 sales
- GMC Mexico January 2020 sales
- Cadillac Mexico January 2020 sales
- GM Mexico sales February 2020 sales
- Chevrolet Mexico February 2020 sales
- Buick Mexico February 2020 sales
- GMC Mexico February 2020 sales
- Cadillac Mexico February 2020 sales
- GM Mexico sales March 2020
- Chevrolet Mexico March 2020 sales
- Buick Mexico March 2020 sales
- GMC Mexico March 2020 sales
- Cadillac Mexico March 2020 sales
- GM Mexico sales January 2020
- GM China sales Q1 2020
- Chevrolet China Q1 2020 sales
- Buick China Q1 2020 sales
- Cadillac China Q1 2020 sales
- GM Brazil sales Q1 2020
- GM Argentina sales Q1 2020
- GM South Korea sales Q1 2020
- GM January 2020 sales South Korea
- Chevrolet January 2020 sales South Korea
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- GM March 2020 sales South Korea
- Chevrolet March 2020 sales South Korea
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- GM Russia sales Q1 2020
- GM Russia sales January 2020
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- GM Russia sales March 2020
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I just don’t know. For me, the Terrain is just a mixed bag. It’s not the worst looking CUV, but it’s certainly not good looking either. Kind of strange proportions IMO. To me, GMC missed the mark on this one when they re-designed it a few years ago, and maybe that’s the same feeling many others have as well?
I think it still looks good and this is coming from an owner who had the first gen before being totaled. The first gen definitely looks like nothing out there and that’s how I feel for the second gen as well.
I like it just as it is but I already bought a 2018 Equinox so I’ll just continue to count my savings…..