General Motors will roll out an improved version of its Shop. Click. Drive. program later this year that will be able to process the majority of a vehicle transaction online.
GM’s Shop. Click. Drive. program allows shoppers to search for a Chevrolet, Buick, GMC or Cadillac vehicle online through the automaker’s website, pick their preferred trim and accessories and choose from various extended warranties. The customer will then be put in touch with the dealership selling the car, truck or SUV they are interested in, at which point they can exchange their payment information and schedule at-home delivery for a later date. The program has been crucial in generating leads amid the COVID-19 crisis, with Shop. Click. Drive. site traffic jumping by 40-50 percent in the wake of the pandemic.
For now, Shop. Click. Drive. remains a search tool only and is unable process a vehicle transaction from beginning to end. But according to Automotive News, GM is working on an improved version that will be able to handle more of the vehicle buying process, with one dealer saying they expect the new version to be “one of the best (online) transactional tools,” in the automotive industry.
GM first launched Shop. Click. Drive. seven years ago to give consumers a way to find GM vehicles near them with a specific trim level or specific options. About 3,500 dealers currently have access to and use Shop. Click. Drive., with 800 of those coming on board just recently amid the COVID-19 pandemic. GM CMO Deborah Wahl said last month that Shop. Click. Drive. is “enabling larger parts of the purchase cycle to happen remotely,” from the consumers’ home, which is a trend that many in the industry believe is here to stay. Dealers have also been pushing GM to invest more into Shop. Click. Drive., a company spokesperson told AN, which was one of the main driving factors behind developing the enhanced version of the online service.
It’s not entirely clear when GM plans to roll out the new-and-improved version of Shop. Click. Drive., but we’re expecting to see it before the end of the summer.
Subscribe to GM Authority as we bring you the latest GM dealer news, GM-related COVID-19 news, GM sales news and ongoing General Motors news coverage
Comments
What if you want to order a vehicle because the dealer doesn’t have what you want.
I would imagine, if GM hasn’t already done so, the program would search all of the dealers of that car’s brand within a given mileage range – say 50 or 100 miles – to see if other dealers have a car sitting on his lot with the color and options that the buyer is seeking, and, if so, arrange a dealer trade, as is common with all dealers now, regardless of manufacturer. This would be similar to going to, say, Chevrolet’s web page, and clicking on the “build your own vehicle” button, selecting you color and options, and then viewing the available cars on dealer’s lots, starting with a 100% match, if available, and then moving down to similar, but not identical equipped cars. It would be up to the buyer to accepts or reject the available offerings. But if there was nothing available that matched the buyer’s needs 100%, the buyer possibly special order a car, however that may take four to six weeks, if not more, depending on the car’s popularity, as in the case of the new 2020 Corvette, which production is now sold-out for the rest of the model year, before the car could be delivered to the dealer, and then to the buyer.
This is a complete scam on the GM.
After putting in all your paperwork the dealer will come back with another price:
This happened at over 4 dealers who all after placing an order came back with higher prices. This is deceptive and misleading as a current GM customer who was looking to buy a second car I am extremely unsatisfied.
Id have to agree with Vincent. Dealership did not honor pricing after 20 minutes of “Shop,Click, Drive” . Should be called Shop,Click, Assrape,Drive”
This is a complete scam on the GM. After putting in all your paperwork, the dealer did not contact me. When I contacted them, they said none of the cars were available (although were listed on their website) and their inventory did not sync up with Shop-Click-Drive. It appeared to be a nice hassle free process but the reputation of car dealerships being a pain to deal with persists.
Scam data collection scam TILA And consumer protection UCC