General Motors will roll out an improved version of its Shop. Click. Drive. program later this year that will be able to process the majority of a vehicle transaction online.
GM’s Shop. Click. Drive. program allows shoppers to search for a Chevrolet, Buick, GMC or Cadillac vehicle online through the automaker’s website, pick their preferred trim and accessories and choose from various extended warranties. The customer will then be put in touch with the dealership selling the car, truck or SUV they are interested in, at which point they can exchange their payment information and schedule at-home delivery for a later date. The program has been crucial in generating leads amid the COVID-19 crisis, with Shop. Click. Drive. site traffic jumping by 40-50 percent in the wake of the pandemic.
For now, Shop. Click. Drive. remains a search tool only and is unable process a vehicle transaction from beginning to end. But according to Automotive News, GM is working on an improved version that will be able to handle more of the vehicle buying process, with one dealer saying they expect the new version to be “one of the best (online) transactional tools,” in the automotive industry.
GM first launched Shop. Click. Drive. seven years ago to give consumers a way to find GM vehicles near them with a specific trim level or specific options. About 3,500 dealers currently have access to and use Shop. Click. Drive., with 800 of those coming on board just recently amid the COVID-19 pandemic. GM CMO Deborah Wahl said last month that Shop. Click. Drive. is “enabling larger parts of the purchase cycle to happen remotely,” from the consumers’ home, which is a trend that many in the industry believe is here to stay. Dealers have also been pushing GM to invest more into Shop. Click. Drive., a company spokesperson told AN, which was one of the main driving factors behind developing the enhanced version of the online service.
It’s not entirely clear when GM plans to roll out the new-and-improved version of Shop. Click. Drive., but we’re expecting to see it before the end of the summer.