General Motors appointed a new managing director for its Africa and Middle East division and re-committed to a long-term growth strategy in the region this week.
Luay Al Shurafa will now be in charge of General Motors’ AMEA division and will report to Steve Kiefer, who is the senior vice president and president of GM International. Shurafa has been with GM since 1998 and has held several roles in the automaker’s finance, sales, marketing and aftersales divisions and also served as the managing director for GM’s business in the Kingdom of Saudi Arabia.
Shurafa holds a Bachelor’s Degree in International Finance and an MBA from the University of North Texas and completed further finance and business education with the Emerging Leader Program at Harvard. Furthermore, he is currently enrolled in the Transformational Leadership and Design Thinking program at Stanford University’s Graduate School of Business.
In a statement, Kiefer said Al Shurafa “has a clear mandate to oversee the business’s recovery from COVID-19, and deliver sustainable growth for the long term,” in the AMEA region.
“Luay is a highly credentialled senior automotive executive who has a deep knowledge of the markets in which we compete,” Kiefer also said. “His immediate priorities are to lead our business through the COVID-19 pandemic, ensuring the ongoing success of core vehicle lines, like the all-new Chevrolet Captiva, our luxury Cadillacs, premium GMC vehicles and our world-class full-size trucks and SUVs, as well as the (regional) debut of OnStar.”
“Strong partnerships with our dealers and a deep connection with our customers will remain the key enablers for the success of Chevrolet, Cadillac and GMC in the Middle East and Africa for the long term,” Al Shurafa added.
Al Shurafa replaces former GM AMEA managing director John Roth in the role, who has been appointed to global vice president of customer care and aftersales.
“It has been my honor to lead the team which is delivering on General Motors’ commitment to bring the safest, most diverse and most connected vehicles across Chevrolet, GMC and Cadillac to customers in the region,” Roth said.
GM is laser-focused on growth in the Middle East, having recently launched a number of competitive new products designed to gain the automaker market some more share in the region, including the GMC Sierra line of trucks and Chevrolet Captiva crossover, among more.