General Motors has announced it will donate $10 million to “support organizations that promote inclusion and racial justice,” including the National Association for the Advancement of Colored People (NAACP).
GM says $1 million of the $10 million it plans to donate will benefit the NAACP Legal Defense and Educational Fund, which is described as “America’s premier legal organization fighting for racial justice.” The LDF looks to enact structural changes through way of litigation, advocacy and public education and also “defends the gains and protections won over the past 75 years of civil rights struggle, and works to improve the quality and diversity of judicial and executive appointments.”
The remaining $9 million will be given to recipients that are yet to be determined. The automaker will decide which groups and organizations receive donations using input from its various Employee Resource Groups (ERGs) and the recently announced GM Inclusion Advisory Board (IAB).
“Through today’s donations, GM is taking action in helping root out intolerance – and that means racism, bigotry, discrimination and any other form of hatred,” GM CEO Mary Barra said in a prepared statement released Friday. “We want to be part of meaningful, deliberate change and we will not allow ourselves the passivity of urging others to act. We are taking action.”
Additionally, GM has put a program in place in which it will open up the door for employees to donate to various organizations promoting equality and will match those employee contributions. Funds for the matching of employee contributions will also come from the $10 million in funding it has set aside.
Earlier this week, Barra sent a letter to employees addressing the recent protests against racism and police brutality in the United States and abroad. In it, she announced the automaker will set up an Inclusion Advisory Board to promote inclusion and racial justice within the company. Barra will serve as the chair of the new advisory board.
“My personal commitment is to ensure that the leadership of General Motors, and by extension, the entire GM family, consistently remains aware of our responsibility to bring awareness to injustice,” Barra said in the letter. “Because awareness leads to dialogue … dialogue leads to understanding… and understanding leads to change.”