Since its local launch in September 2019, the Chevrolet Traverse has drawn attention in South Korea for being the largest vehicle among all cars and utility vehicles sold in that country. Highlighting the overwhelming body size and ample interior space in its first commercial phase, General Motors Korea is reinforcing the “Super SUV” ad campaign by showing its leading towing capacity in the South Korean market.
The company has in fact partnered with local television channel TVN to sponsor its latest entertainment program called ‘House With Wheels’ – where the 2021 Chevrolet Traverse plays a leading role as the model that towed the motor home. The show, which receives a high audience, serves as a platform to showcase the Traverse’s superiority over domestic rivals Hyundai Palisade and Kia Telluride.
On House With Wheels, the Chevrolet Traverse showcases its high towing capacity and performance by pulling the “Tiny House” where presenters and guests of the show travel to, which is bigger and heavier than an average camper. The crossover is capable of towing 5,000 pounds (2.3 tons) without additional modifications, and includes a robust tow hitch, heavy-duty cooling system and hitch guide.
In addition, the Traverse’s integrated tow / haul driving mode optimizes the shift pattern, torque distribution of the front and rear wheels as well as throttle sensitivity depending on the towing situation. This configuration allows smooth and safe operation, helping general customers who are not familiar with managing a trailer.
Chevrolet Traverse’s excellent towing performance is backed by the strongest and most reliable powertrain in its class, comprised of the naturally aspirated 3.6L LFY V6 engine coupled to GM’s nine-speed automatic transmission. This combination offers an output of 310 horsepower and 266 pound-feet of torque, which exceeds its two South Korean competitors.
The 2021 Chevrolet Traverse is available in South Korea in four trim levels: LT, Redline, RS and Premier. All include an exhaustive list of features and standard all-wheel drive. As such, the Traverse is the only full-size crossover sold in the Asian country and is enjoying strong sales so far. Its starting price is 45,200,000 KRW, about $37,800 USD at the current exchange rate.
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