Chevrolet Colorado sales decreased in the United States, Canada and Mexico, during the first quarter of 2020, while tallying 1,715 units during its second full quarter on sale in South Korea.
Chevrolet Colorado Sales - Q1 2020 - United States
In the United States, Chevrolet Colorado deliveries totaled 21,430 units in Q1 2020, a decrease of about 36 percent compared to 33,494 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| COLORADO | -36.02% | 21,430 | 33,494 |
Chevrolet Colorado Sales - Q1 2020 - Canada
In Canada, Chevrolet Colorado deliveries totaled 1,197 units in Q1 2020, a decrease of about 36 percent compared to 1,858 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| COLORADO | -35.58% | 1,197 | 1,858 |
Chevrolet Colorado Sales - Q1 2020 - South Korea
In South Korea, Chevrolet Colorado deliveries totaled 1,456 units in Q1 2020.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| COLORADO | * | 1,456 | * |
Chevrolet Colorado Sales - Q1 2020 - Mexico
In Mexico, Chevrolet Colorado deliveries totaled 299 units in Q1 2020, a decrease of about 26 percent compared to 406 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| COLORADO | -26.35% | 299 | 406 |
Chevrolet Colorado Sales - Q1 2020 - Chile
In Chile, Chevrolet Colorado deliveries totaled 370 units in Q1 2020.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| COLORADO | * | 370 | * |
Chevrolet Colorado Sales - Q1 2020 - Colombia
In Colombia, Chevrolet Colorado deliveries totaled 332 units in Q1 2020.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| COLORADO | * | 332 | * |
Competitive Sales Comparison
Chevrolet Colorado sales fell significantly faster than the segment average during the first quarter of 2020. Even so, the Colorado remained the second best-selling model in its segment, outselling the recently-launched Ford Ranger. Even so, sales of the Ford Ranger saw a drastic jump of 123 percent compared to Q1 2019, when the vehicle was still undergoing its launch in the U.S. market (see running Ford Ranger sales). The increase has enabled the Ranger to nearly surpass Colorado sales, which took place in Q4 2019. The Colorado also outsold the all-new Jeep Gladiator, Nissan Frontier, and its own corporate cousin – the GMC Canyon (see GMC Canyon sales).
Despite the Colorado’s second place finish, it’s worth noting that the Toyota Tacoma sold more than twice as many units as the Colorado during the quarter. In fact, the Tacoma’s 53,636 deliveries were almost twice that of the 25,913 combined sales of the Colorado and Canyon.
Sales Numbers - Midsize Mainstream Pickup Trucks - Q1 2020 - USA
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 | Q1 20 SHARE | Q1 19 SHARE |
|---|---|---|---|---|---|
| TOYOTA TACOMA | -7.81% | 53,636 | 58,183 | 43% | 45% |
| CHEVROLET COLORADO | -36.02% | 21,430 | 33,494 | 17% | 26% |
| FORD RANGER | +122.69% | 20,980 | 9,421 | 17% | 7% |
| JEEP GLADIATOR | +12,305.68% | 15,259 | 123 | 12% | 0% |
| NISSAN FRONTIER | -49.16% | 10,280 | 20,221 | 8% | 16% |
| GMC CANYON | -35.53% | 4,483 | 6,954 | 4% | 5% |
| TOTAL | -1.81% | 126,068 | 128,396 |
On a segment share basis, the Tacoma accounted for 43 percent of the segment, Colorado and Ranger each had 17 percent, and the Jeep Gladiator had 12 percent. The Frontier and GMC Canyon had 8 and 4 percent, respectively.
The mid-size mainstream pickup truck segment contracted nearly 2 percent to 126,068 units in Q1 2020.
We are including Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.
Sales Numbers - Honda Ridgeline - Q1 2020 - USA
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 |
|---|---|---|---|
| HONDA RIDGELINE | +16.87% | 8,125 | 6,952 |
The GM Authority Take
We posit that the 36 percent decline in Chevrolet Colorado sales during Q1 2020 is due to three primary factors.
First is the negative macroeconomic environment created by the COVID-19 pandemic, which drastically reduced auto sales due to lower consumer demand.
That was joined by diminished vehicle inventory at the retail level. The reduction in inventory is particularly noteworthy, since it started as far back as Q4 2019, when the orchestrated a labor strike that lasted 40 days, disrupting GM manufacturing operations in the U.S. and elsewhere around the world. As a result, production of the Chevy Colorado at the GM Wentzville plant was suspended during the 40 day-long strike, depleting availability of the pickup truck at dealers. That was followed by a COVID-19 production stoppage in mid-March for all GM vehicles produced in North America, including that of the Colorado. With no new vehicles rolling off the line, Chevrolet dealers had sold out of the lion’s share of desirable Colorado inventory, leaving some customers without the ability to buy the vehicle. As such, it’s very much possible that those customers turned to competitive offers in the segment, such as the new Ford Ranger or Jeep Gladiator, or even the Tacoma or Frontier.
Finally, the Colorado appears to be suffering from product competitiveness issues, as consumers find newer and more modern offerings like the Ford Ranger more appealing. In fact, all existing entries in this space – including the Tacoma, Colorado, Frontier, and Canyon – have been losing sales and market share since the Ranger and Gladiator launched en masse.
2021 Chevrolet Colorado facelift (ZR2 model pictured)
The product-related issues could be reduced with the small facelift incoming for the 2021 model year. As we reported previously, GM will forego a midcycle enhancement for the Colorado and will instead completely overhaul (redesign and re-engineer) the truck for the 2023 model year (see more on the 2023 Colorado).
We expect Chevrolet Colorado sales to rebound somewhat once recently-restarted GM production replenishes inventory. However, the macroeconomic and product competitiveness factors will continue to linger well into 2020, resulting in decreased sales volumes.
About The Numbers
- All percent change figures compared to Chevrolet Colorado sales for Q1 2019, except if noted
- In the United States, there were 76 selling days in Q1 2020 and 76 selling days in Q1 2019
- GM Q1 2020 sales U.S.A.
- Chevrolet sales Q1 2020 U.S.A.
- Cadillac sales Q1 2020 U.S.A.
- Buick sales Q1 2020 U.S.A.
- GMC sales Q1 2020 U.S.A.
- GM Canada sales Q1 2020
- Chevrolet Canada sales Q1 2020
- Cadillac Canada sales Q1 2020
- Buick Canada sales Q1 2020
- GMC Canada sales Q1 2020
- GM Mexico sales Q1 2020
- GM Mexico sales January 2020
- Chevrolet Mexico January 2020 sales
- Buick Mexico January 2020 sales
- GMC Mexico January 2020 sales
- Cadillac Mexico January 2020 sales
- GM Mexico sales February 2020 sales
- Chevrolet Mexico February 2020 sales
- Buick Mexico February 2020 sales
- GMC Mexico February 2020 sales
- Cadillac Mexico February 2020 sales
- GM Mexico sales March 2020
- Chevrolet Mexico March 2020 sales
- Buick Mexico March 2020 sales
- GMC Mexico March 2020 sales
- Cadillac Mexico March 2020 sales
- GM Mexico sales January 2020
- GM China sales Q1 2020
- Chevrolet China Q1 2020 sales
- Buick China Q1 2020 sales
- Cadillac China Q1 2020 sales
- GM Brazil sales Q1 2020
- GM Argentina sales Q1 2020
- GM South Korea sales Q1 2020
- GM January 2020 sales South Korea
- Chevrolet January 2020 sales South Korea
- Cadillac January 2020 sales South Korea
- GM February 2020 sales South Korea
- Chevrolet February 2020 sales South Korea
- Cadillac February 2020 sales South Korea
- GM March 2020 sales South Korea
- Chevrolet March 2020 sales South Korea
- Cadillac March 2020 sales South Korea
- GM January 2020 sales South Korea
- GM Russia sales Q1 2020
- GM Russia sales January 2020
- GM Russia sales February 2020
- GM Russia sales March 2020
About Chevrolet Colorado
The Chevrolet Colorado is a mid-size pickup truck. It is currently Chevrolet's smallest pickup truck in the U.S. and Canada, slotting under the full-size Chevrolet Silverado. In Mexico, the Colorado slots above the compact Chevrolet Montana and the similarly-sized S10, but below the Silverado/Cheyenne (the name for some of Silverado's trim levels in Mexico).
The current Colorado was introduced in 2015 and represents the second generation of the Colorado nameplate. The model rides on the GMT-31XX platform shared with the GMC Canyon, as well as the international-market Chevrolet Colorado/S10 and Chevrolet Trailblazer.
International Chevrolet/Holden Trailblazer
International Chevrolet Colorado (Holden Colorado)
The 2018 Chevy Colorado represents the fourth model year of the second-generation Colorado. The vehicle remains highly competitive in its segment, offering two gasoline engines and a diesel motor, which is a segment exclusive. The off-road-specific Colorado ZR2 was launched for the 2017 model year. However, the Colorado family continues to lack various features asked by many present and potential customers, such as a moonroof, a sliding rear window, as well as a range-topping LTZ or High Country trim level.
The 2019 Chevy Colorado represents the fifth model year of the second-generation Colorado. The vehicle sees a new Colorado ZR2 Bison package, new exterior colors, a new 18-inch wheel, black bowties for every ZR2 model. Additionally, the 2019 Colorado gets new set of infotainment systems that represent the third generation of Chevrolet infotainment systems, Type A and Type C USB ports, a second in-cabin microphone, a high-def Rear Vision Camera, UltraSonic Rear Park Assist, a heated steering wheel, and 6-way power driver seat on some models. The street-focused Colorado RST and Z71 Trail Runner off-roader are also added to the lineup. The manual transmission is deleted from the powertrain lineup.
2019 Colorado RST
2019 Colorado Z71 Trail Runner
A midcycle refresh is expected for the 2020 model year. It is believed that the update will bring revised front and rear styling, as well as possible updates to the interior, and powertrain.
For the U.S. and Canada, the Chevrolet Colorado is built at the GM Wentzville factory in Missouri operated by GM USA. The model sold in Asia-Pacific is built at the GM Thailand plant in Rayong, which is operated by GM Thailand. The GM Sao Jose Dos Campos plant operated by GM Brazil builds the Chevy S10 for South America.
Related News & Info
- GM news
- Chevrolet Colorado information
- Running GM sales results
- Running Chevrolet sales results
- Running Chevrolet Colorado sales results
- Running Chevrolet sales results
Comments
“The increase has enabled the Ranger to nearly surpass Colorado sales”
Here we go again with the segregation.
Read it like this folks, Despite the increase in Ford Ranger sales, it trails GM’s midsize truck sales by over 26%
I really like the Colorado but I can’t believe it doesn’t have push start button. Any word if it’s getting it soon?
I am surprised at how fast the Colorado is aging compared to the Ranger and the Jeep. I don’t see the midcycle making much of a difference in that. I thought initially that the Colorado sales would hold strong against the Ranger, based on the comparisons between the two initially. However the Ranger just looks fresh, even if it is not the best version of Ranger that it could be. I think by 2023 the Colorado is going to fall way behind the Ranger and the Taco, as if selling half as many as Toyota isn’t far enough behind. I have an ’18 ZR2, and I like it, but I really look forward to the next version.
“I am surprised at how fast the Colorado is aging compared to the Ranger and the Jeep.”
Aging how?
“I think by 2023 the Colorado is going to fall way behind the Ranger and the Taco, as if selling half as many as Toyota isn’t far enough behind.”
2023! That’s two year from now. What’s the info based on?
When you look at the Ranger and Colorado, the Ranger looks more current, with smoother lines and a better interior the Colorado having been around for years does not. I am basing this on the fact that the Ranger has nearly overtaken the Colorado rather quickly in sales. I dont see that improving in the next two years, I see it getting worse. Listen, I am GM fan. I buy at least one new pickup a year to two years. Mostly HD’s for business but a couple 1500 ‘s and the ZR2. All have been GM for decades. The redo on the Colorado is over due. It did a great job breaking into a market that had been left by everyone except Toyota and Nissan and they have sold a lot of these trucks, but the sun has set on the current version.
With everything GM puts into “trucks” its astounding the dinosaur Tacoma owns both GM vehicles. The Ford has only been out for a year so I give it some lea way, but honestly I find the performance of both Col/Can as pathetic…