If you’re a fan of the ‘80s and the Chevys it produced, then we have the perfect video for you. What we have here is an 11-minute slice of Chevrolet advertising from 1987, which shows off three popular Bow Tie brand products from the era, including the Chevrolet Beretta, the Chevrolet Cavalier, and the Chevrolet Camaro.
The Chevrolet advertising video is presented as a “Chevy Shopper Video Guide,” and gets voiceover narration from actor and comedian Tim Allen. Allen is joined by a voice actress who plays the part of his significant other, and together, they play the role of perspective buyers shopping the latest Chevy products.
Through a series of playful back-and-forth, conversational style bits of dialogue, the couple run through the various features and benefits of each vehicle in question.
Between the Chevrolet Beretta, Chevrolet Cavalier, and Chevrolet Camaro, the couple want something sporty and fun, but don’t know which model to pick. Indeed, the video does a great job listing what each car has to offer, with plenty of stock footage to accompany the voiceover narration
Simply put, this Chevrolet advertising video is pure ‘80s nostalgia. The graphics include scenes that fly into frame against a blue background laid out with the Chevy Bow Tie emblem, tilting and turning against one another as the couple talks about each car. The music is also very ‘80s, with synthesizers and brass over chopped-up beats. The dialogue continues the theme with snippy put downs and one-liners that are very characteristic of the era.
What’s more, this Chevrolet advertising video goes to show just how far automotive technology has come in the last three decades. For example, towards the end of the video, the couple discuss the power options in the Camaro, which includes a V6 making 135 horsepower and a V8 making 165 horsepower.
Which of these classic Chevys catches your eye? Let us know in the comments, and make sure to subscribe to GM Authority for more Chevrolet Beretta news, Chevrolet Cavalier news, Chevrolet Camaro news, Chevrolet news, and around-the-clock GM news coverage.