Cadillac has announced it will be the title sponsor for the upcoming IMSA WeatherTech Sportscar Championship event at Sebring International Raceway in Florida, set to take place July 18th.
The new sponsorship marks the first-ever Cadillac Grand Prix of Sebring, which will follow the WeatherTech Grand Prix of Daytona on July 4th. The Sebring race will be the second event of the revised 2020 IMSA schedule.
Sebring traditionally plays host for the 12 Hours of Sebring endurance race, but event organizers have elected to instead host a sprint race following postponements stemming from the COVID-19 pandemic. IMSA endurance racing at Sebring has been rescheduled for November.
“High performance driving is part of Cadillac DNA,” said Cadillac president Steve Carlisle. “We have all missed racing and we’ve been eagerly awaiting the opportunity to see our DPi-V.R prototypes compete on the track again. That’s why Cadillac is proud to support IMSA’s return to racing as the title sponsor of the July 18 race at Sebring, one of the world’s most iconic tracks.”
As the title sponsor, Cadillac will also provide a specially outfitted 2020 CT5-V sports sedan with unique IMSA Sebring graphics to lead the pack as pace car during the upcoming event. This is the first time the CT5 has been used as an official pace car. The CT5-V is powered by the twin-turbocharged 3.0L V6 LGY engine, which produces 360 horsepower and 405 pound-feet of torque.
Cadillac currently has a critical IMSA win to its name following the 24 Hours of Daytona in January, during which the No. 10 Cadillac DPi-V.R of Wayne Taylor Racing took home top honors. Looking ahead, Acura and Mazda will both be on track to challenge Cadillac at Sebring next month.
This post was created in collaboration with our sister publication, Cadillac Society.