Buick Regal sales decreased in the United States and in Canada during the first quarter of 2020. Notably, the Regal has been discontinued in Mexico.
Buick Regal Sales - Q1 2020 - United States
In the United States, Buick Regal deliveries totaled 1,202 units in Q1 2020, a decrease of about 65 percent compared to 3,408 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| REGAL | -64.73% | 1,202 | 3,408 |
Buick Regal Sales - Q1 2020 - Canada
In Canada, Buick Regal deliveries totaled 114 units in Q1 2020, a decrease of about 60 percent compared to 287 units sold in Q1 2019.| MODEL | Q1 2020 / Q1 2019 | Q1 2020 | Q1 2019 |
|---|---|---|---|
| REGAL | -60.28% | 114 | 287 |
Competitive Sales Comparison
Buick Regal sales performance during Q1 2020 keeps the model in last place in its competitive set, with the results mirroring those seen during Q4 2019, Q3 2019, and Q2 2019. The Kia Stinger outsold the Buick Regal for a second-place finish, while the Acura TLX outsold the Regal and Stinger combined for a dominant first place finish.
Sales Numbers - Sporty Midsize Premium Cars - Q1 2020 - United States
| MODEL | Q1 20 / Q1 19 | Q1 20 | Q1 19 | Q1 20 SHARE | Q1 19 SHARE |
|---|---|---|---|---|---|
| ACURA TLX | -21.98% | 5,484 | 7,029 | 59% | 51% |
| KIA STINGER | -20.67% | 2,560 | 3,227 | 28% | 24% |
| BUICK REGAL | -64.73% | 1,202 | 3,408 | 13% | 25% |
| TOTAL | -32.33% | 9,246 | 13,664 |
From a segment share standpoint, the Buick Regal had just 13 percent share, while the Acura TLX had a hefty 59 percent and the Kia Stinger had 28 percent.
The sporty midsize premium car segment contracted 32 percent to 9,246 units in Q1 2020, with Buick Regal sales falling twice as fast as the segment average.
The GM Authority Take
The slump in first-quarter 2020 Buick Regal sales should not come as a surprise given current market trends, wherein customers continue to gravitate towards crossovers and away from sedans.
Going forward, we expect Buick Regal sales to continue decreasing, as the vehicle will be discontinued after the 2020 model year. Additionally, the COVID-19 pandemic further contributed to an erosion of sales volume.
However, we should point out that slumping Regal sales aren’t just the result of consumers preferring utilities over sedans, for two specific reasons:
- The Buick Regal is not a sedan. Instead, it’s offered as the Regal Sportback and Regal TourX ruggedized wagon. As such, the Regal family should be protected from the ongoing slump in sedan sales, at least theoretically.
- Buick Regal sales volume does not even come close to that of the Acura TLX, which is a traditional sedan. Meanwhile, TLX sales also fell, but less severely than those of the Regal, showing that demand for sedans may be slowing, but that consumers still prefer Acura’s offering over the Regal Sportback.
We suspect that the Regal underperformed the segment so significantly as a result of availability issues. In fact, it appears that fewer Regals are being shipped from the Opel Russelsheim plant than before. Meanwhile, GM has faced some criticism for not advertising or promoting the Regal lineup, as the vehicle has only seen one or two ads throughout the entire of the current model.
About The Numbers
- All percent change figures compared to Buick Regal sales in Q1 2019, unless noted otherwise
- In the United States, there were 76 selling days in Q1 2019 and 76 selling days in Q1 2020
- U.S. Buick Regal sales include Buick Regal Sportback, Buick Regal TourX and Buick Regal GS
- China sales figures represent retail deliveries and not wholesales
- GM Q1 2020 sales U.S.A.
- Chevrolet sales Q1 2020 U.S.A.
- Cadillac sales Q1 2020 U.S.A.
- Buick sales Q1 2020 U.S.A.
- GMC sales Q1 2020 U.S.A.
- GM Canada sales Q1 2020
- Chevrolet Canada sales Q1 2020
- Cadillac Canada sales Q1 2020
- Buick Canada sales Q1 2020
- GMC Canada sales Q1 2020
- GM Mexico sales Q1 2020
- GM Mexico sales January 2020
- Chevrolet Mexico January 2020 sales
- Buick Mexico January 2020 sales
- GMC Mexico January 2020 sales
- Cadillac Mexico January 2020 sales
- GM Mexico sales February 2020 sales
- Chevrolet Mexico February 2020 sales
- Buick Mexico February 2020 sales
- GMC Mexico February 2020 sales
- Cadillac Mexico February 2020 sales
- GM Mexico sales March 2020
- Chevrolet Mexico March 2020 sales
- Buick Mexico March 2020 sales
- GMC Mexico March 2020 sales
- Cadillac Mexico March 2020 sales
- GM Mexico sales January 2020
- GM China sales Q1 2020
- Chevrolet China Q1 2020 sales
- Buick China Q1 2020 sales
- Cadillac China Q1 2020 sales
- GM Brazil sales Q1 2020
- GM Argentina sales Q1 2020
- GM South Korea sales Q1 2020
- GM January 2020 sales South Korea
- Chevrolet January 2020 sales South Korea
- Cadillac January 2020 sales South Korea
- GM February 2020 sales South Korea
- Chevrolet February 2020 sales South Korea
- Cadillac February 2020 sales South Korea
- GM March 2020 sales South Korea
- Chevrolet March 2020 sales South Korea
- Cadillac March 2020 sales South Korea
- GM January 2020 sales South Korea
- GM Russia sales Q1 2020
- GM Russia sales January 2020
- GM Russia sales February 2020
- GM Russia sales March 2020
Comments
Last place in its segment, Management at GM should be taking immediate action, but alas they seem quite happy to just wander along, with sales in so many segments falling behind the competition. May Barra stop waffling on about make believe future models and take action now. I guarantee there will be a lame excuse and the Hummer will never make it to market
Taking what action?, Is GM supposed to be a sports team instead of a car company?. 40 million people isn’t working on top of the pandemic. Can you tell me what FCA and Ford is #1 in and not losing sales? ( Hint, the Euros and Asians lost up to 50% sales recently).
The regal is a better car than the Acura and Kia within its competitive set. Besides better advertising, I’m not sure what else GM could have done.
@JWL
How is the Regal better than the Kia Stinger exactly?
The Stinger isn’t in the Regal’s class… unless you’re comparing it to the Regal GS. In which case I’d probably prefer the Stinger. imho the fwd Regal sportback is a better vehicle then a similarly priced Optima.
Have them on the dealers lot would help. I went looking and your lucky if you can find more than one at each Buick dealership. That one car is usually not the right color or equipment so it sits. If you want a Encore, usually have your pick, the dealership Zi stopped at on Saturday had around 20.
It becomes a vicious cycle. Dealers don’t want to order cars that aren’t selling so they have little or no stock on hand. And with no cars to sell , the customer looks elsewhere to buy a car.
They could see if their dealer network is stocking them. And if so, do they have one in the show room, or on the patio out front?
Regal production ended months ago. No new inventory is coming in.
^ this is absolutely correct. Hard to sell a car when there’s no inventory. I was checking for Regal sportbacks at all my local dealers when they were offering all those “great” social distancing deals. Not exaggerating, I would have had to travel several states away to look at a new or CPO Regal.
Maybe GM should have offered “employee pricing for all, ” if not even more off on all sedans, coupes and wagon models, from Chevrolet, Buick and Cadillac, and left the MSRP prices for all the C8 Corvettes, trucks, SUVs and crossovers, that were selling well., as well as put lots more advertising for those models, as the trucks and SUVs have been selling extremely well, on their own. GM could learn from the supermarkets, where they sell needed gallons of milk practically at cost to get customers to come in and buy the higher profit foods.
Exactly, or maybe GM needs to move to a Tesla type price, no discounts the price you see is the price everybody pays. I’ve always found the car buying experience difficult as you never know if you paid too much, compared to the next guy.
They are a fine car. The issue is the very dodgy past record GM has of supporting captive imports. Just ask any former Opel owner, Daewoo/LeMans owner, or any other of their captive imports. Stellar it ain’t/
GM showing no interest in these vehicles, why would potential customers? You can’t buy what’s not available. Sad.
This article is a waste of time. The Regal is no longer being produced for America. So, of course sales are going to start falling. Sales of all sedans are on the downhill slide anyway. And, yes, I know a few of you are going to argue that so-in-so’s sedan sales are up. I get that, but if you look at all sedans their sales are not what they used to be. So long to a great car that was doomed to fail from the start. GM advertising is horrible, if not non-existent for most models.
It’s not just so-and-so’s company’s sedans sales are up, sales of the Malibu are also up. Toyota and Honda sedan sales haven’t really slipped at all, like you claim. Just these two manufactures combined sell around a b̶i̶l̶l̶i̶o̶n̶ million sedans a year in the United States. Everyone on here loves to talk about how well the Nox sells, but its sales numbers aren’t all that different to the Camry. GM is going to lose customers and market share by reducing there sedan lineup to just one vehicle, granted a well optioned Malibu does compete well with most of the major Japanese offerings.
This was never really a Buick. I think consumers knew that. Back in the 1970s, Buick dealers sold Opels. They offered the GT and the Manta but they never tried to pass them off as Buicks. This car may well have sold better being marketed as what it was; an Opel Insignia.
Buick, like Cadillac, is just a colossal mess right now in the US with an incoherent product lineup of rebadged imports and everything is seemingly on its way out. I think consumers sense this. Their lineup has been the German Regal, the Made in Korea Encore, the direct from Poland Cascada, the Chinese Envision, and the US made LaCrosse and Enclave. Buick is now what Saturn became at the end; a repository for GM products produced worldwide that the company wants to boost volumes on by selling them in the US.
Well, it’s really hard to sell a car that dealers don’t have on their lot. A pretty big Buick/GMC dealer near me hasn’t had any in months. I don’t think dealers wanted to order too many because they wanted to fit all the higher profit margin SUVs and trucks in the lot.
The Regal is a good looking car.
Why isn’t GM seeing that Honda, Toyota, Nissan, Hyundai, Kia, BMW, Mercedes, Volvo, Volkswagen, Maserati, etc are still making sedans. Make fewer, but don’t leave the segment entirely. It’s just stupid.
Of course it’s not selling. It’s not being produced for starters, very few dealers even have one in stock, zero advertisement, complete lack of product knowledge from the consumer perspective and a company that is more worried about what might be coming 10 years down the road and milking every cent of profit out of a given vehicle are the usual things wrong. Add to that most dealers don’t even want them on their lots because they don’t generate as much profit, high prices on the GS and Essence models, lack of certain features like paddle shifters, no std advanced safety gear, no A/C seats, no V6 on wagons etc and this car was a doomed failure from the start. Ms Barra is going to find out the hard way that she went way too far in the culling process and that further market share eroding will be the norm down the road.