All-New Chevrolet Tracker Is Brazil’s Best-Selling SUV
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Despite the negative impact of the COVID-19 pandemic on car sales worldwide, the all-new Chevrolet Tracker is achieving the business goal that General Motors set out to achieve with it in Brazil. Since its launch in mid-March, just at the beginning of the country’s health crisis, the 2021 Tracker has become the fastest growing vehicle on the sales charts and is now the best-selling SUV in Brazil.
The new Chevrolet Tracker has revolutionized the Brazilian automotive market, instantly grabbing consumer interest by generating a record 5 million visits on its official website in the week following its launch. Although its success is limited by unfavorable circumstances, this high level of acceptance made the Tracker lead the utility segment in its first two full months of sales in Brazil – April and May.
“The New Tracker innovates by delivering everything that the consumer really values, without any sacrifices,” said Carlos Zarlenga, President of GM South America, in an official press release. “This SUV offers surprising technologies like on-board Wi-Fi and forward collision alert system with autonomous emergency braking,” he added.
GM points out that demand for the 2021 Chevrolet Tracker has increased both in the Chevrolet dealer network as well as on the brand’s new digital sales channel in Brazil, which have also helped to move out inventories of the SUV. In addition, the automaker announced that nearly all Tracker sales so far have been to retail customers, another major advantage over its competitors in the local market.
In May, Tracker sales in Brazil totaled 1,564 units – a 52 percent increase from May 2019 and 12 percent more than the 1,395 units delivered in April. Of that total, 1,491 units correspond to retail sales and only 73 units were sold directly from the factory. This result allowed it to position itself as the best-selling SUV in Brazil for the second consecutive month.
The strong performance of the all-new Chevrolet Tracker in Brazil is quite outstanding, especially since it occurs in a difficult context, as the country’s market is registering an average contraction of almost 75 percent during the coronavirus crisis. In addition, it demonstrates the great potential of GM to extend its broad leadership in the utility vehicle category, which is the fastest growing segment in the South American country.
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I still do not understand why this is not sold here as the All New Trax.
GM just makes Zero sense sometimes.
It looks good; better than than what GM offers in the US. I wouldn’t even consider a Trax or Encore but I would consider this Tracker if I ever needed a cute-Ute type vehicle. I’m the kind of buyer that has to like the looks of the product, even if it’s just a can opener, before I consider buying it. The Tracker is nice looking.
I would think if you liked the looks of the tracker then the trailblazer may be a good substitute. I actually prefer the trailblazer to the tracker.
^ this is correct. I bet the VSS-F platform of the new Trailblazer rides and handles a whole lot nicer than the GEM based tracker. They both use the 1.3t motor, but I bet the new Trailblazer rides at highway speeds much better than the Tracker because it has a 9spd compared to just a 6spd in the Tracker. With the little motors they both have those extra gears probably make for noticeable better performance in the TB at higher speeds. Interesting note on the Tracker is that the 6spd is a DCT. I would love to see the Trailblazer get a 2.0t with a DCT.
I feel the same about that new Buick Encore for China only because it is really handsomely designed.
GEM could be Federalized
I still thank for gm because they not sold this here as the All New Trax.