The 3.0L LM2 turbodiesel engine available in the 2020 GMC Sierra 1500 is proving to be a fairly popular option among buyers of the full-size pickup, with roughly 10 percent of customers forking out the extra cash for the inline-six oil burner.
Speaking to Automotive News, GMC marketing vice president Phil Brook said the automaker is happy with the 10 percent take-rate for the diesel engine in the GMC Sierra 1500, but is also hoping that increased awareness can make it even more popular. Ideally, Brook explained, the take-rate on the 3.0L diesel in the premium full-size pickup would be around 20 percent.
“We have to get a bit more awareness out there for how good our diesel is, Brook told AN, also adding that the brand is “confident and excited,” about the engine and sees the 20 percent take-rate as “very doable.”
The diesel engine is more popular in certain 2020 GMC Sierra 1500 trim levels. In the off-road-focused Sierra AT4 and luxury-minded Sierra Denali, for example, the take-rate for the 3.0L diesel is as high as 15 percent, Brook told AN.
These figures come from a survey GMC conducted back in March to learn more about the initial buyers of the 2020 GMC Sierra 1500 diesel. The survey also found that roughly two-thirds of GMC Sierra 1500 diesel buyers were new to diesel engines but had previously owned a pickup truck of some sort. The engine is helping attract new consumers to the brand, as well, with more than half of the buyers surveyed saying they have never owned a GMC product before in their life.
Furthermore, Brook said the refined 3.0L LM2 engine is helping to break the stereotype of diesel truck engines being loud and clunky, in turn attracting buyers that may have never considered buying a diesel truck before.
More than half of the owners who participated in the survey say they brag to friends about how quiet the 3.0L LM2 engine is and 96 percent said they were happy with the engine’s overall sound quality.
“The way people look at these has really changed,” Brook explained.
The 3.0L LM2 engine, unofficially known as the “baby Duramax”, is rated at 277 horsepower and 460-pound-feet of torque in the GMC Sierra. Paired with the automaker’s 10-speed automatic transmission, the 3.0L diesel will get 23 mpg city and 30 mpg highway in the 2020 Sierra for a combined rating of 26 mpg. The engine is also offered in the 2020 Chevrolet Silverado, where it gets slightly better fuel economy (23 mpg city, 33 mpg highway, 27 mpg combined) due to the added weight from the extra content in the GMC Sierra.