Traditionally, General Motors and its crosstown-rival, Fiat Chrysler Automobiles, have been at the top of the mainstream subcompact crossover segment. Cumulatively speaking, the two companies have gone back and forth between the number-one and number-two sales positions for years, with GM fielding the Chevrolet Trax and Buick Encore to keep pace with competing products from FCA. Now, the latest small GM SUVs look to place The General in a commanding segment lead.
The current small GM SUV lineup continues to offer the Buick Encore and the Chevrolet Trax, while the new Chevrolet Trailblazer and Buick Encore GX are relatively new additions to the stable. Meanwhile, FCA currently offers the Jeep Compass, the Jeep Renegade, and the Fiat 500X.
As we covered previously, the four GM products currently on offer accounted for a cumulative 45,084 deliveries in Q1 of 2020, besting FCA’s cumulative 44,267 deliveries. GM’s top-spot figures are even more impressive when considering the Chevrolet Trailblazer and Buick Encore GX have yet to provide significant sales numbers, with just 2,601 deliveries for the new Encore GX, and only three deliveries for the new Trailblazer. Once these two models really kick into gear, the small GM SUV lineup should catapult General Motors ahead of FCA in the segment.
Sales Numbers - Mainstream Subcompact Crossovers - Q1 2020 - United States
|MODEL||Q1 20 / Q1 19||Q1 20||Q1 19||Q1 20 SHARE||Q1 19 SHARE|
|MITSUBISHI OUTLANDER SPORT||+0.96%||12,577||12,457||7%||6%|
|MITSUBISHI ECLIPSE CROSS||-42.38%||5,184||8,997||3%||4%|
|BUICK ENCORE GX||*||2,601||*||1%||0%|
Naturally, there are a few factors to look at when speculating future sales numbers. The most impactful variable at the moment has to be the COVID-19 pandemic, with GM shifting production as needed to contribute towards relief efforts by producing ventilators and face masks. As such, fewer vehicles have been produced, and the industry-wide sales decline continues.
What’s more, it’s possible that the newer small GM SUVs could steal sales for the older models, in particular the new, slightly larger Encore GX with regard to the older Encore.
Either way, the latest small GM SUV lineup will continue to dominate the segment – the only question is by how much.