A new batch of digital renderings have given us our best look yet at the upcoming Lordstown Endurance electric pickup before it launches in early 2021.
Lordstown Motors had previously released renderings of the Lordstown Endurance, but they showed the truck in concept form and were not very representative of the production model that will go on sale next year. These new photos are closer to what the production model will look like, with the pictured truck featuring headlights, lower fog lamps, turn indicators, taillights and what look to be production-ready wheels and tires.
The Lordstown Endurance is a light-duty, body-on-frame pickup with a four-wheel drive, battery electric powertrain. The truck uses a total of four hub motors (one mounted within each wheel), enabling a 0-60 mph time of around 5.5 seconds, and is expected to have an estimated real-world driving range of around 250 miles. Prices will start at $52,500 before government incentives.
Speaking to The Detroit Free Press this week, Lordstown Motors CEO Steve Burns said the Endurance’s hub motors will give the truck superior performance to many of the gasoline and diesel-powered pickups on sale currently.
“This is a car without a gear, without a transmission and a drive axle, so there is nothing down the middle of the car. The only four moving parts are the wheels,” Burns said. “The result is the software that’s driving that and the suspension that’s driving it means you get a pickup that drives like a sports car.”
Burns may be proud of the Endurance’s sporty driving characteristics, it will differ from other powerful new electric pickups like the Rivian R1T, Tesla Cybertruck and GMC Hummer EV. While those trucks will be quite technologically advanced and filled with luxurious creature comforts, the Endurance will be positioned mainly at fleet buyers.
“We will be the first electric work truck and nobody will have that for years,” Burns added.
It’s not clear if Lordstown Motors will offer different cabs and bed lengths with the Endurance, but the renderings released this week show a crew cab model with a short bed. Lordstown Motors plans to eventually offer an SUV based on the Endurance’s body-on-frame platform, along with a mid-size pickup, as well. All three models will be built at GM’s former Lordstown Assembly plant, which it sold to Burns last year for an undisclosed sum.
The company has already received more than 1,000 pre-orders for the Endurance and plans to receive up to 20,000 more when it officially debuts the truck. The vehicle was previously set to make its debut at the 2020 Detroit Auto Show, but with that event canceled, Lordstown Motors is planning a live stream debut for sometime later this summer.