Lordstown Motors had previously disclosed its plans to build its new, battery-electric Endurance pickup at the Lordstown Assembly plant, which is expected to go on sale sometime later this year or in early 2021. According to The Detroit Free Press, the company also plans to build an electric SUV and a mid-size pickup at the plant starting in 2022, which will fill up the sprawling, 6.2 million-square-foot facility.
“We didn’t buy a mass volume plant like this and not to fill it up,” Lordstown Motors CEO Steve Burns told the Free Press. “This is a gem of a building built for volume manufacturing.”
The Lordstown Endurance is being developed mainly for fleet use and features a solid rear axle suspension design and four electric hub motors enabling 4WD. It is expected to have a maximum range of around 250 miles and will be prived from $52,500 before government incentives.
Burns told the Free Press he has received over 1,000 orders for the Endurance so far, despite the fact that it has not officially shown the production version of the truck. The COVID-19 pandemic prevented Lordstown Motors from showing the Endurance at the 2020 Detroit Auto Show, but the company plans to debut the truck virtually sometime in June, at which point it expects to receive another 20,000 orders for the truck.
“We think the electric pickup is the new normal,” Burns said.
Details on the electric SUV or mid-size pickup are scarce, but they will likely also be developed with fleet customers in mind and will feature a similar hub-motor set up with a similar amount of range. Burns said he expects to hire around 600 workers to help build the Endurance and will need 4,000 to 5,000 workers once the factory is up and running at full capacity. GM laid off around 1,600 workers when it closed Lordstown Assembly in March of last year, so Lordstown Motors can help recuperate those job losses if it can meet its goals.
GM recently started construction on a new battery assembly plant in the Lordstown area, which it is operating with battery supplier LG Chem. Lordstown Motors does not currently have plans to use the Ultium battery cells GM is producing at the plant in its trucks, but Burns says it would may be open to such a partnership one day in the future.