Back in February, General Motors announced it would pull Chevrolet from the domestic market in Thailand by the end of 2020, citing “low plant utilization” at its Rayong Assembly plant in the country, among other reasons.
Now, General Motors Thailand is offering local customers one last chance to purchase a new Chevrolet Colorado before GM is gone from the market for good. In a recent release, Chevrolet Thailand said it currently has “just a small number of the award-winning Colorado pick-up trucks left in stock, meaning customers need to act fast to secure a vehicle under Chevrolet’s special stock clearance.”
Chevrolet Thailand is currently offering up to 204,000 Thai baht off of the purchase of a new Chevrolet Colorado, equivalent to just over $6,300 USD at the time of writing. Pricing for the entry-level version of the truck in the country starts at 495,000 baht, or just over $15,000 USD. Only the range-topping Colorado Trail Boss, which starts at 655,000 baht (just over $20,000 USD) is offered with the full 204,000 baht discount, however lesser discounts on being offered on the X-Cab and X-Cab Z71 models as well.
“Chevrolet Colorado has been our top-selling vehicle since its launch in Thailand,” General Director of Sales at Chevrolet Thailand, Piyanuch Chaturaphat, said in a statement. “If you are looking for a pickup truck that meets all your needs, Chevrolet Colorado remains the answer, backed by our ongoing Aftersales and Customer Service business here in Thailand.”
Back in February, the Chevrolet Captiva was also offered with a massive price reduction to reduce dealership inventory. While GM plans to exit the Thai market before the end of the year, it will maintain an aftersales network in the country and will continue to service cars in the country and provide spare parts. It will also fulfill all existing warranties in the country.
GM Rayong plant in Thailand
In a statement released earlier this year, GM CEO Mary Barra said the automaker decided to leave Thailand as it is “restructuring our international operations, focusing on markets where we have the right strategies to drive robust returns, and prioritizing global investments that will drive growth in the future of mobility, especially in the areas of EVs and AVs.”
Subscribe to GM Authority for more GM Thailand news, Chevrolet Colorado news, Chevrolet news and around-the-clock GM news coverage.
Comments
Sucks about the ending there, but jealous they get the genuine rear-wheel-drive suspension there…we’re stuck with the raised-ride-height suspension even for 2WD, wish I understood why.
I like the higher ride height on my 4×2. have almost as much ground clearance as my old 4×4 half ton which comes in handy on rough terrain
How many $15K small trucks could GM sell in the USA? We will never know. Market is wide open. Another market Barra is retreating from.
Here is the trouble the $15k truck here #1 would not be much of a truck and #2 would not have much profit baked into it.
GM could sell a million of them but get little to show for it financially.
As it is now I find the base 2wd extended cabs for $18,900 To $19,900 and it is not easy to find because few people want them. I would Find many of these in So Cal.
As an ex ZQ8 owner I would love a proper handling package but the truth is the 4X4 sells the best as does the taller truck.
The ZQ8 did well in the S10 but the Colorado ZQ8 just never sold well.
It comes down to selling what makes the best return on investment.
Embarrassing, Thailand is a fast growing economy, Chevrolet was well liked there and both Toyota and Ford sell large amounts of pickup trucks there. And in another smart move GM sell off the modern Thailand factory to the Chinese. Well done Mary Barra.
Mary’s plan. Sell off the whole brand to China. People lose their jobs, Mary makes millions.
Did Hoffa have long arms? Because you’re really reaching with that one, guy.
Fully loaded model is 20k? That’s half our price. No wonder they want out.
T
never mind the trucks being no longer available in Thailand what about the most stupid blunder of them all, is no longer GM not offering any hybrid options to any of there vehicles. The competition is coming out in droves with this option and they are walking away with a business GM should be a leader in not the ” waving the surrender flag to Prius. I own a Malibu Hybrid the best GM car they ever sold and they discontinued that car for ICE are taking over, but that won’t happen for 5 to 10 years (LOST SALES) . HOW STUPID IS THAT GM ?????????????????!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!.
Great point, my feelings are the same. re the volt, gm could have kept this in production and offered it also with a electric only option, and given Tesla a bit of competition. Instead they just continue to throw money into never ending research.