General Motors has developed a new initiative for U.S. GM dealers that will help them prevent the spread of COVID-19 when interacting with customers.
In an announcement made this week, the automaker invited GM dealers to “participate in a program embracing Centers for Disease Control and Prevention guidelines in the operations of their businesses,” which they have dubbed ‘CLEAN’. All GM dealers who enroll in the CLEAN initiative recognize that they have “agreed to follow CDC guidelines and to use Environmental Protection Agency-approved cleansers in connection with the cleaning of their facilities”. Dealers will also be encouraged to frequently clean high-traffic areas and sanitize new, used and serviced customer vehicles.
“With all of the uncertainty in today’s world, we know that our customers’ expectations have changed and that more will need to be done to meet those expectations,” Barry Engle, executive vice president and president for GM North America, said in a statement. “As a result, our engineering, service and sales teams have worked closely with our dealer network to develop a program that follows best practices regarding the delivery of new, used or serviced vehicles.”
GM says the CLEAN initiative is “just the latest in a series of dealer programs and tools aimed at enhancing the GM customer experience.” The automaker also implemented its Shop. Click. Drive. program, allowing customers to research and purchase vehicles online and has allowed dealers to carry out optional home delivery where available.
The majority of GM dealerships in the U.S. are only open on a by-appointment basis and/or for vehicle pick-up and drop-off. Dealer service departments were previously deemed an essential business and have stayed open at most locations.
Some GM dealers are beginning to run low on inventory, particularly with more popular products like the Chevrolet Silverado. The automaker’s plants will slowly begin to come back online starting May 18th, however, and begin shipping the more in-demand products to dealers.